--- title: "Communications Research Call off Contract" ocid: "ocds-h6vhtk-049698" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-049698" markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-049698.md" json_url: "https://d3tenders.com/contract/ocds-h6vhtk-049698.json" source: "Find A Tender Service" current_stage: "Planning" buyer: "DEFRA NETWORK ETENDERING PORTAL" published: "2024-08-30" --- # Communications Research Call off Contract Buyer: DEFRA NETWORK ETENDERING PORTAL Current stage: Planning OCID: ocds-h6vhtk-049698 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-049698) [Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-049698.json) ## Summary The Department for Environment, Food & Rural Affairs (Defra) Network eTendering Portal is initiating a planned procurement process for a "Communications Research Call off Contract". Classified under the industry category of market research services (CPV code 79310000) and covering services, this contract aims to enhance Defra's communications strategies through detailed research. The procurement, which includes segments such as Public Polling, Qualitative Research, and Quantitative Research, will be based in the UK. Important dates include the future notice date set for 30 August 2024, signalling the commencement of the tender stage for suppliers interested in participating in this planned £1,500,000 GBP contract. This tender presents a substantial opportunity for businesses specialising in market research services to partner with the UK government in delivering insightful research. Companies with expertise in audience analysis, communication strategy evaluation, and behavioural study will find this tender particularly advantageous. The scope of work includes understanding target audiences, evaluating awareness and perceptions of policies, identifying behavioural barriers, testing marketing messages, and assessing the impact of communication strategies across various policy areas. Businesses capable of providing comprehensive insights and innovative research methodologies will be well-positioned to compete for this contract, supporting Defra's mission to enhance public communication effectively. ## Notice The intention is to create a call-off contract through which we will commission suppliers to work as research partners and support us in the delivery of insight activity to inform and evaluate our communications - including low/no cost activity as well as paid-for marketing campaigns. ### Lot Information Public Polling Our aim is to create a call-off contract through which we will commission suppliers to work as research partners and support us in the delivery of insight activity to inform and evaluate our communications - including low/no cost activity as well as paid-for marketing campaigns. This will span the following: Generate a greater understanding of our target audiences, including most appropriate channels, language and tone when communicating with them on a wide range of Defra policies and announcements. Understand awareness, understanding and perceptions of policies, announcements and activities amongst our target audiences. Identify barriers and levers to behaviour change among relevant audiences. Test messaging and visual assets with audiences to inform and improve communications strategies and targeting. Evaluate the impact of communications strategies a wide range of policy areas. Qualitative Research Our aim is to create a call-off contract through which we will commission suppliers to work as research partners and support us in the delivery of insight activity to inform and evaluate our communications - including low/no cost activity as well as paid-for marketing campaigns. This will span the following: Generate a greater understanding of our target audiences, including most appropriate channels, language and tone when communicating with them on a wide range of Defra policies and announcements. Understand awareness, understanding and perceptions of policies, announcements and activities amongst our target audiences. Identify barriers and levers to behaviour change among relevant audiences. Test messaging and visual assets with audiences to inform and improve communications strategies and targeting. Evaluate the impact of communications strategies a wide range of policy areas. Quantitative Research Our aim is to create a call-off contract through which we will commission suppliers to work as research partners and support us in the delivery of insight activity to inform and evaluate our communications - including low/no cost activity as well as paid-for marketing campaigns. This will span the following: Generate a greater understanding of our target audiences, including most appropriate channels, language and tone when communicating with them on a wide range of Defra policies and announcements. Understand awareness, understanding and perceptions of policies, announcements and activities amongst our target audiences. Identify barriers and levers to behaviour change among relevant audiences. Test messaging and visual assets with audiences to inform and improve communications strategies and targeting. Evaluate the impact of communications strategies a wide range of policy areas. ## Key Details | Field | Value | | --- | --- | | Publication source | Find A Tender Service | | Latest notice | https://www.find-tender.service.gov.uk/Notice/027684-2024 | | Notice type | Planning Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Not Specified | | Procurement method details | Not specified | | Tender suitability | Not specified | | Awardee scale | Not specified | | All stages | Planning | ## Dates | Field | Value | | --- | --- | | Publication date | 30 Aug 2024 | | Submission deadline | Not specified | | Future notice date | 29 Aug 2024 | | Award date | Not specified | | Contract period | Not specified | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £1,500,000 | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Planned | | Lots status | Planned | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | DEFRA NETWORK ETENDERING PORTAL | | Locality | LONDON | | Post town | South West London | | Postcode | SW1P 4DF | | Country | England | | ITL 1 | TLI London | | ITL 2 | TLI3 Inner London - West | | ITL 3 | TLI35 Westminster and City of London | | Local authority | Westminster | | Electoral ward | St James's | | Westminster constituency | Cities of London and Westminster | | Delivery location | Not specified | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79310000 - Market research services ## Release History - 30 Aug 2024 at 08:13 - Planning - Planning Notice - https://www.find-tender.service.gov.uk/Notice/027684-2024 ## Notice URLs - https://defra-family.force.com/s/Welcome - https://www.gov.uk/government/organisations/department-for-environment-food-rural-affairs ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-049698. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-049698.json.