---
title: "Communications Research Call off Contract"
ocid: "ocds-h6vhtk-0496ee"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0496ee"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-0496ee.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-0496ee.json"
source: "Find A Tender Service"
current_stage: "Planning"
buyer: "DEFRA NETWORK ETENDERING PORTAL"
published: "2024-08-30"
---

# Communications Research Call off Contract

Buyer: DEFRA NETWORK ETENDERING PORTAL  
Current stage: Planning  
OCID: ocds-h6vhtk-0496ee

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## Summary

The Department for Environment, Food & Rural Affairs (Defra) Group Communications is seeking to initiate a call-off contract for communications research services. The procurement process, currently in the planning stage, aims to commission suppliers to support the delivery of research and evaluation activities for a broad range of communications strategies across various Defra policy areas. The contract will be split into three lots: Qualitative Research (£550,000), Quantitative Research (£800,000), and Public Polling (£150,000), with a maximum budget of £1.5 million over an initial two-year period starting April 2025, with the possibility of a one-year extension. Key dates include the publication of the Prior Information Notice on 30th August 2024, a supplier engagement event in October 2024, and the initiation of the contract on 1st April 2025.

This tender presents significant opportunities for businesses specialising in market research services, particularly those capable of conducting both qualitative and quantitative research or public polling. Companies with expertise in understanding target audiences, testing communications strategies, and evaluating policy impacts will find this tender an excellent opportunity to grow their business. Ideal candidates include firms experienced in working with UK-based and international audiences across diverse sectors, such as agriculture, veterinary services, local authorities, and NGOs. This procurement offers a robust platform for market research companies to showcase their capabilities and secure substantial contracts in a competitive environment.

## Notice

We commission and undertake research to inform the development of communications activities and evaluate their impact. Research is vital in understanding our audiences and providing insight to increase the effectiveness of our communications, as well as to measure impact.
Our aim is to create a call-off contract through which we will commission suppliers to work as research partners and support us in the delivery of insight activity to inform and evaluate our communications - including low/no cost activity as well as paid-for marketing campaigns. This will span the following:
1. Generate a greater understanding of our target audiences, including most appropriate channels, language and tone when communicating with them on a wide range of Defra policies and announcements.
2. Understand awareness, understanding and perceptions of policies, announcements and activities amongst our target audiences.
3. Identify barriers and levers to behaviour change among relevant audiences.
4. Test messaging and visual assets with audiences to inform and improve communications strategies and targeting.
5. Evaluate the impact of communications strategies a wide range of policy areas.
We work with a wide range of audiences in the UK and internationally. We will require research suppliers who can conduct research with specific local and sector audiences in addition to the general public (for example, our key audiences include but are not limited to farmers and landowners, pet owners, veterinarians, local authorities and NGOs).

### Lot Information

Public Polling

We commission and undertake research to inform the development of communications activities and evaluate their impact. Research is vital in understanding our audiences and providing insight to increase the effectiveness of our communications, as well as to measure impact.
Our aim is to create a call-off contract through which we will commission suppliers to work as research partners and support us in the delivery of insight activity to inform and evaluate our communications - including low/no cost activity as well as paid-for marketing campaigns. This will span the following:
1. Generate a greater understanding of our target audiences, including most appropriate channels, language and tone when communicating with them on a wide range of Defra policies and announcements.
2. Understand awareness, understanding and perceptions of policies, announcements and activities amongst our target audiences.
3. Identify barriers and levers to behaviour change among relevant audiences.
4. Test messaging and visual assets with audiences to inform and improve communications strategies and targeting.
5. Evaluate the impact of communications strategies a wide range of policy areas.
We work with a wide range of audiences in the UK and internationally. We will require research suppliers who can conduct research with specific local and sector audiences in addition to the general public (for example, our key audiences include but are not limited to farmers and landowners, pet owners, veterinarians, local authorities and NGOs).

Qualitative Research

We commission and undertake research to inform the development of communications activities and evaluate their impact. Research is vital in understanding our audiences and providing insight to increase the effectiveness of our communications, as well as to measure impact.
Our aim is to create a call-off contract through which we will commission suppliers to work as research partners and support us in the delivery of insight activity to inform and evaluate our communications - including low/no cost activity as well as paid-for marketing campaigns. This will span the following:
1. Generate a greater understanding of our target audiences, including most appropriate channels, language and tone when communicating with them on a wide range of Defra policies and announcements.
2. Understand awareness, understanding and perceptions of policies, announcements and activities amongst our target audiences.
3. Identify barriers and levers to behaviour change among relevant audiences.
4. Test messaging and visual assets with audiences to inform and improve communications strategies and targeting.
5. Evaluate the impact of communications strategies a wide range of policy areas.
We work with a wide range of audiences in the UK and internationally. We will require research suppliers who can conduct research with specific local and sector audiences in addition to the general public (for example, our key audiences include but are not limited to farmers and landowners, pet owners, veterinarians, local authorities and NGOs).

Quantitative Research

We commission and undertake research to inform the development of communications activities and evaluate their impact. Research is vital in understanding our audiences and providing insight to increase the effectiveness of our communications, as well as to measure impact.
Our aim is to create a call-off contract through which we will commission suppliers to work as research partners and support us in the delivery of insight activity to inform and evaluate our communications - including low/no cost activity as well as paid-for marketing campaigns. This will span the following:
1. Generate a greater understanding of our target audiences, including most appropriate channels, language and tone when communicating with them on a wide range of Defra policies and announcements.
2. Understand awareness, understanding and perceptions of policies, announcements and activities amongst our target audiences.
3. Identify barriers and levers to behaviour change among relevant audiences.
4. Test messaging and visual assets with audiences to inform and improve communications strategies and targeting.
5. Evaluate the impact of communications strategies a wide range of policy areas.
We work with a wide range of audiences in the UK and internationally. We will require research suppliers who can conduct research with specific local and sector audiences in addition to the general public (for example, our key audiences include but are not limited to farmers and landowners, pet owners, veterinarians, local authorities and NGOs).

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/027812-2024 |
| Notice type | Planning Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Not Specified |
| Procurement method details | Not specified |
| Tender suitability | Not specified |
| Awardee scale | Not specified |
| All stages | Planning |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 30 Aug 2024 |
| Submission deadline | Not specified |
| Future notice date | 29 Aug 2024 |
| Award date | Not specified |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £1,500,000 |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Planned |
| Lots status | Planned |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | DEFRA NETWORK ETENDERING PORTAL |
| Locality | LONDON |
| Post town | South West London |
| Postcode | SW1P 4DF |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | St James's |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | Not specified |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79310000 - Market research services

## Release History

- 30 Aug 2024 at 15:20 - Planning - Planning Notice - https://www.find-tender.service.gov.uk/Notice/027812-2024

## Notice URLs

- https://defra-family.force.com/s/Welcome
- https://www.gov.uk/government/organisations/department-for-environment-food-rural-affairs

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0496ee. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-0496ee.json.