--- title: "Digital Media Buying - Guildhall School" ocid: "ocds-h6vhtk-04993c" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-04993c" markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-04993c.md" json_url: "https://d3tenders.com/contract/ocds-h6vhtk-04993c.json" source: "Find A Tender Service" current_stage: "Tender" buyer: "CITY OF LONDON CORPORATION" published: "2024-09-09" --- # Digital Media Buying - Guildhall School Buyer: CITY OF LONDON CORPORATION Current stage: Tender OCID: ocds-h6vhtk-04993c [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-04993c) [Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-04993c.json) ## Summary The City of London Corporation is currently procuring services under the title "Digital Media Buying - Guildhall School" within the advertising campaign services category. The procurement is in the tender stage, with a tender period ending on 9 October 2024. The contract is for a duration of three years, with an option to extend for one additional year, starting from 27 April 2025 and ending no later than 26 April 2028. The estimated contract value over the full four-year duration is £628,045, focusing on digital media planning, execution, monitoring, and reporting. The primary location for this opportunity is the Guildhall School in London, specifically the UKI31 region. The procurement method being used is an open procedure, and submissions must be made electronically. This tender presents significant opportunities for businesses specialising in digital marketing and advertising services. Companies experienced in media campaign planning, digital marketing strategy, and performance reporting will find this contract especially suited to their expertise. The selected provider will be responsible for delivering targeted digital media campaigns, including ad placements, copywriting, and regular performance reporting. This contract can help businesses expand their foothold in the public sector and build a portfolio of high-profile clients. Organisations that can demonstrate strong technical and creative competencies, as well as those who can provide cost-efficient solutions, are ideal candidates for this opportunity. ## Notice The estimated contract value over four (4) years is PS628,045. This include the spend for media campaigns and agency fees. Summary of requirements: * Plan digital media campaigns for a range of Guildhall School offerings, providing expertise on digital marketing platforms and the best ways to target the School's audiences. * Provide recommendations on best use of budget, creative and copy and provide insight on the media buying landscape and market trends. * Implement these campaigns, including booking the ads, targeted copywriting, ad building, ensuring all tracking is in place and liaison with media owners as required. * Provide regular (at least weekly) reports on the campaign performance, and proactively recommend and implement optimisations, and provide detailed end of campaign reports including recommendations on future campaign activity. * Meet regularly with the marketing leads for each audience area, and share best practice and campaign updates. More details on the scope of the contract are contained in the Brief. ### Lot Information Lot 1 The City Corporation is looking to appoint one single provider to deliver Digital Media Buying services to the Guildhall School. The duration of the contract is three (3) years, subject to the right of the City Corporation (at its sole discretion) to exercise its right to extend the Contract by up to one (1) year. The maximum length of the contract is therefore four (4) years. The estimated contract value over four (4) years is PS628,045k. This includes the media campaigns' spend and agency fee. The City Corporation will run an FTS Open tender. Renewal: The contract is expected to be for three (3) years, with an option to extend for a further one (1) year. ## Key Details | Field | Value | | --- | --- | | Publication source | Find A Tender Service | | Latest notice | https://www.find-tender.service.gov.uk/Notice/028799-2024 | | Notice type | Tender Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure | | Tender suitability | Not specified | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 9 Sep 2024 | | Submission deadline | 9 Oct 2024 | | Future notice date | Not specified | | Award date | Not specified | | Contract period | 26 Apr 2025 - 26 Apr 2028 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £628,045 | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Active | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | CITY OF LONDON CORPORATION | | Locality | LONDON | | Post town | Central London | | Postcode | EC2P 2EJ | | Country | England | | ITL 1 | TLI London | | ITL 2 | TLI4 Inner London - East | | ITL 3 | TLI43 Haringey and Islington | | Local authority | Islington | | Electoral ward | Clerkenwell | | Westminster constituency | Islington South and Finsbury | | Delivery location | TLI31 Camden and City of London | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79341400 - Advertising campaign services ## Release History - 9 Sep 2024 at 13:31 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/028799-2024 ## Notice URLs - https://www.capitalesourcing.com - https://www.cityoflondon.gov.uk ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-04993c. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-04993c.json.