---
title: "Content Production And Distribution Services"
ocid: "ocds-h6vhtk-049b56"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-049b56"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-049b56.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-049b56.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "WELSH GOVERNMENT"
published: "2024-09-17"
---

# Content Production And Distribution Services

Buyer: WELSH GOVERNMENT  
Current stage: Award  
OCID: ocds-h6vhtk-049b56

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[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-049b56.json)

## Summary

The Welsh Government has awarded a contract titled "Content Production And Distribution Services" in the advertising and marketing services industry category. The primary focus is on enhancing Wales' marketing campaigns as a premier destination to live, work, study, and visit. The contractor, The Orchard Media and Events Group, will collaborate with the Welsh Government's in-house team and external agencies. This contract involves impactful storytelling and dynamic marketing strategies with major international reach, including the US, Qatar, and Europe, catalysed by events like the FIFA World Cup 2022. The contract commenced on 14th April 2020 and will run until April 2026, with extensions and revisions due to the COVID-19 pandemic.

This tender represents significant business growth opportunities, particularly for SMEs in the marketing, content creation, and event management sectors. Subcontracting opportunities are prevalent, benefiting freelancers, photographers, musicians, content creators, and PR agencies. The project scope extends beyond domestic campaigns, engaging international markets and leveraging unforeseen marketing opportunities. Businesses with a strong creative portfolio and capacity for high-quality content production and distribution can find substantial growth prospects by partnering with the Welsh Government in this comprehensive, multi-faceted marketing initiative.

### Lot Information

Lot 1

The Welsh Government awarded a contract to deliver an innovative, high-quality Content Production and Distribution Services partner to enhance the performance of its marketing campaigns promoting Wales as a premier destination to live, work, study, and visit. The contractor will collaborate closely with the in-house team and external agencies to drive impactful storytelling whilst sharing Wales' narrative with target markets in bold, new ways. Positioned at the heart of a coordinated network of agencies, the contractor will deliver a focused, content-led marketing programme under the clear creative direction of the appointed supplier. The contract has been utilised post-COVID-19 pandemic to cover several major international marketing opportunities that were not anticipated at the time of procurement, this includes capitalising on the late qualification of the FAW for the FIFA World Cup 2022 presenting opportunities on the ground and online in the US, Qatar and Europe. Subcontracting capability of this contract have been leveraged throughout the duration, including freelance creative, musicians, photographers, content creators and PR, also facilitating the delivery of campaigns such as 'Wales in India' and 'Wales by Tails' through supporting agencies.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/029622-2024 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Not Specified |
| Procurement method details | Not specified |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 17 Sep 2024 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 13 Apr 2020 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £35,000,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Not specified |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | WELSH GOVERNMENT |
| Locality | CARDIFF |
| Post town | Cardiff |
| Postcode | CF10 3NQ |
| Country | Wales |
| ITL 1 | TLL Wales |
| ITL 2 | TLL5 South East Wales |
| ITL 3 | TLL52 Cardiff and Vale of Glamorgan |
| Local authority | Cardiff |
| Electoral ward | Cathays |
| Westminster constituency | Cardiff South and Penarth |
| Delivery location | TLL Wales |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 2 |
| Supplier names | THE ORCHARD MEDIA & EVENTS GROUP; THE ORCHARD MEDIA AND EVENTS GROUP |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services
- 79341100 - Advertising consultancy services
- 79341200 - Advertising management services
- 79341400 - Advertising campaign services
- 79342000 - Marketing services

## Release History

- 17 Sep 2024 at 08:42 - AwardUpdate - Award Notice - https://www.find-tender.service.gov.uk/Notice/029622-2024

## Notice URLs

- http://wales.gov.uk/?skip=1&lang=en
- https://ted.europa.eu/udl?uri=TED:NOTICE:285254-2020:TEXT:EN:HTML
- https://www.sell2wales.gov.wales/search/Search_AuthProfile.aspx?ID=AA0007

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-049b56. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-049b56.json.