--- title: "Marketing & Branding Research" ocid: "ocds-h6vhtk-049ca0" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-049ca0" markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-049ca0.md" json_url: "https://d3tenders.com/contract/ocds-h6vhtk-049ca0.json" source: "Find A Tender Service" current_stage: "Tender" buyer: "RAIL DELIVERY GROUP" published: "2024-09-20" --- # Marketing & Branding Research Buyer: RAIL DELIVERY GROUP Current stage: Tender OCID: ocds-h6vhtk-049ca0 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-049ca0) [Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-049ca0.json) ## Summary The Rail Delivery Group (RDG) is conducting a public procurement process to select a supplier for a comprehensive consumer research programme aimed at evaluating national marketing and Railcard campaigns such as the "Nothing Beats Being There" (NBBT) initiative. This tender falls within the research services industry category and covers locations across the UK. The procurement stage is in the Tender phase, and interested parties must submit their proposals via RDG's eProcurement system by 4th October 2024. The chosen supplier will deliver continuous data collection, pre- and post-campaign analysis, and collaborate closely with other RDG marketing partners to ensure an integrated approach. The contract period is set for 1,080 days, with a potential extension of up to two additional years in increments of no less than 12 months. This tender offers significant opportunities for businesses specialising in market and economic research, polling, statistics, and marketing services. Companies with expertise in campaign tracking, brand awareness measurement, creative testing, and data reporting are well-suited to compete. The procurement method used is a negotiated procedure with prior call for competition, aiming to select up to five candidates for the second stage, which will start on 29th October 2024. By participating, businesses can expand their portfolio in the UK rail industry, gain exposure to a major national campaign, and establish long-term collaboration with RDG and its marketing partners. ## Notice The Rail Delivery Group (RDG) is seeking a supplier to manage a comprehensive consumer research programme for our national marketing and Railcard campaigns. RDG oversees the promotion of the UK rail industry, including the "Nothing Beats Being There" (NBBT) national marketing campaign and a range of Railcard products offering discounted fares. The research will evaluate the performance of these campaigns, track brand awareness, and provide actionable insights for ongoing and future strategies. The successful supplier will deliver continuous data collection, pre- and post-campaign analysis, and creative testing, with results reported on a periodic and quarterly basis. Collaboration with other RDG marketing partners is essential to ensure an integrated approach to performance measurement and optimisation. Interested parties are invited to participate in the tender process through RDG's eProcurement system, where they can access the full tender documentation and submit their proposals. For more details and to respond to this notice, please visit the link below: https://raildeliverygroup.tlb.app.jaggaer.com/ Once registered to the above platform, please search for - Marketing & Branding Research RFI and complete ### Lot Information Lot 1 RDG is seeking a supplier to deliver a comprehensive consumer research programme to evaluate the performance of national marketing campaigns, Railcard promotions, and the National Rail brand. The research will focus on tracking and measuring key metrics related to awareness, campaign impact, and creative effectiveness across a variety of platforms and formats. Indication of Needs and Requirements: 1. Continuous Campaign Tracking 2. Railcard Campaign Evaluation 3. Creative Pre-Testing and Post-Campaign Analysis 4. Brand and Product Tracking 5. Data Collection and Reporting: 6. Collaboration and Flexibility: Renewal: The option to extend will be for up to a further 2 years as increments of no less than 12 months ## Key Details | Field | Value | | --- | --- | | Publication source | Find A Tender Service | | Latest notice | https://www.find-tender.service.gov.uk/Notice/030188-2024 | | Notice type | Tender Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Selective | | Procurement method details | Negotiated procedure with prior call for competition | | Tender suitability | Not specified | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 20 Sep 2024 | | Submission deadline | 4 Oct 2024 | | Future notice date | Not specified | | Award date | Not specified | | Contract period | Not specified | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | Not specified | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Active | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | RAIL DELIVERY GROUP | | Locality | LONDON | | Post town | Central London | | Postcode | EC4V 3DS | | Country | England | | ITL 1 | TLI London | | ITL 2 | TLI3 Inner London - West | | ITL 3 | TLI35 Westminster and City of London | | Local authority | City of London | | Electoral ward | Castle Baynard | | Westminster constituency | Cities of London and Westminster | | Delivery location | Not specified | ## CPV Codes ### Divisions - 73 - Research and development services and related consultancy services - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 73110000 - Research services - 79300000 - Market and economic research; polling and statistics - 79310000 - Market research services - 79342000 - Marketing services ## Release History - 20 Sep 2024 at 12:23 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/030188-2024 ## Notice URLs - https://raildeliverygroup.tlb.app.jaggaer.com/ - https://www.raildeliverygroup.com/ ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-049ca0. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-049ca0.json.