---
title: "Social Media Recruitment with AI"
ocid: "ocds-h6vhtk-049d63"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-049d63"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-049d63.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-049d63.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "OUTWOOD GRANGE ACADEMIES TRUST"
published: "2024-09-24"
---

# Social Media Recruitment with AI

Buyer: OUTWOOD GRANGE ACADEMIES TRUST  
Current stage: Award  
OCID: ocds-h6vhtk-049d63

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[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-049d63.json)

## Summary

Outwood Grange Academies Trust, located in Wakefield, UK, has awarded a contract titled "Social Media Recruitment with AI" in the recruitment services industry. This contract, within the education sector and classified under CPV 79600000, involves the utilisation of AI-powered targeted marketing for recruitment through social media platforms. The procurement, identified by ID FTSSMR240924, has been awarded to Socially Recruited Ltd, based in London, with a contract value of £100,000. The procurement method was limited, executed under specific legal justifications for the direct award without prior competition, and is now in the Award stage, with the contract signed on 24 September 2024. The project will be implemented across various regions of the UK, including UKC, UKD, and UKE.

This tender provides a significant opportunity for businesses specialising in digital recruitment solutions and AI technologies. Companies experienced in managing automated and optimisable campaigns across social media platforms would be highly suited to the requirements outlined by the Trust. The tender seeks to address immediate recruitment needs within the education sector, enhancing candidate engagement and streamlining the hiring process through sophisticated AI-driven tools. Businesses that provide scalable, secure, and integrated recruitment solutions could benefit from similar future opportunities within the public sector, leveraging innovative technologies to meet educational institutions' evolving demands.

## Notice

In addition to the traditional methods of recruitment used by the Trust, the Outwood are looking to trial a new innovative solution that is based around artificial intelligence powered targeted marketing of the Trust to potential and future candidates.

### Lot Information

Lot 1

Service Objective: The Trust require a specialist digital provider to provide a comprehensive, AI-powered recruitment solution capable of effectively engaging with education sector candidates through precision-targeted, multi-channel social media campaigns. The service should prioritize both immediate and preemptive recruitment needs, optimizing campaigns in real-time to maximize candidate engagement and conversion rates. Key Requirements: 1. AI-Driven Campaign Management: * Automated campaign launch and optimization across various social media platforms. * 24/7 campaign monitoring and adjustment based on performance data. * Intelligent retargeting capabilities to reach qualified candidates across multiple channels. * Comprehensive tracking of campaign performance metrics, including views, clicks, applications, and hires. 2. Candidate Engagement Tools: * User-friendly candidate application pages with streamlined application processes. * Geo-targeted campaigns to reach candidates in specific geographic locations. * AI-powered targeted outreach to identify and engage with potential candidates. * Multi-channel retargeting to maintain candidate interest and drive conversions. * Performance Measurement and Reporting: 3. A shared dashboard providing real-time insights into campaign performance. * Detailed tracking of candidate journeys from initial engagement to application and hire. * Key performance indicators (KPIs) to measure the effectiveness of the recruitment solution. 4. Enhanced Employer Branding: * Support for creating and maintaining a strong employer brand through targeted messaging and content. * Integration with existing employer branding materials and guidelines. Additional Considerations: Data Privacy and Security: Ensure compliance with relevant data protection regulations and maintain strict security measures to protect candidate data. Scalability: The solution should be capable of handling increasing recruitment demands and adapting to changes in the education sector. Integration: The service should seamlessly integrate with the Trust's existing recruitment systems and processes. By meeting these requirements, the service provider will deliver a robust and effective recruitment solution that drives candidate engagement, improves hiring efficiency, and strengthens the Trust's employer brand within the education sector.

### Procurement Information

Award of a contract without prior publication of a call for competition in the cases listed below The procurement falls outside the scope of application of the regulations Explanation: The award is made in line with the Public Contract Regulations 2015 Regulation 32(2)(b)where the required services being sought can be supplied only by the particular economic operator for the following reason:- (ii) Competition is absent for technical reasons In the case of the above, this was reviewed and where no reasonable alternative or substitute exists and the absence of competition, it is not the result of an artificial narrowing down of the parameters of the procurement;

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/030514-2024 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Limited |
| Procurement method details | Award procedure without prior publication of a call for competition |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 24 Sep 2024 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 23 Sep 2024 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £100,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | OUTWOOD GRANGE ACADEMIES TRUST |
| Locality | WAKEFIELD |
| Post town | Wakefield |
| Postcode | WF1 2PF |
| Country | England |
| ITL 1 | TLE Yorkshire and The Humber |
| ITL 2 | TLE4 West Yorkshire |
| ITL 3 | TLE45 Wakefield |
| Local authority | Wakefield |
| Electoral ward | Wrenthorpe and Outwood West |
| Westminster constituency | Wakefield and Rothwell |
| Delivery location | TLC North East (England), TLD North West (England), TLE Yorkshire and The Humber |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | SOCIALLY RECRUITED |

## CPV Codes

### Divisions

- 48 - Software package and information systems
- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 48100000 - Industry specific software package
- 79600000 - Recruitment services

## Release History

- 24 Sep 2024 at 14:48 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/030514-2024

## Notice URLs

- https://www.outwood.com/

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-049d63. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-049d63.json.