--- title: "Brand Tracking/PIN/PRO/2024" ocid: "ocds-h6vhtk-04a5ab" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-04a5ab" markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-04a5ab.md" json_url: "https://d3tenders.com/contract/ocds-h6vhtk-04a5ab.json" source: "Find A Tender Service" current_stage: "Planning" buyer: "THE OPEN UNIVERSITY" published: "2024-10-03" --- # Brand Tracking/PIN/PRO/2024 Buyer: THE OPEN UNIVERSITY Current stage: Planning OCID: ocds-h6vhtk-04a5ab [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-04a5ab) [Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-04a5ab.json) ## Summary The Open University (OU) is planning to initiate a public procurement process for Brand Tracking services, categorised under market research services (CPV code 79310000). This procurement will take place in the UK with Milton Keynes being a key location (region UKJ12). The procurement is currently in the planning stage, with a Request for Information Questionnaire to be submitted by 23rd October 2024. The aim is to measure awareness and perceptions of the OU brand among potential students across all UK nations and possibly include other audiences such as students, alumni, and employers. This opportunity is targeted at market research agencies specialising in brand health and advertising tracking. This tender presents significant opportunities for businesses in the market research industry to collaborate with a leading educational institution. Companies with expertise in brand awareness measurement and consumer perception analysis will find this tender particularly appealing. By engaging in this competitive tender, businesses can leverage their insights to help OU shape its advertising and branding strategies, thereby gaining exposure and credibility in the educational sector. The commitment to regular surveys and comprehensive research projects offers long-term potential for growth and sustained business relationships. ## Notice This is a prior information notice to inform the market of the intention by the Open University (the OU) to procure Brand Tracking services; and commence early market engagement.The OU would like to hear from market research suppliers willing to participate in an early market engagement exercise in the marketing field of Brand Health and Advertising Tracking. The purpose of this notice is to:- understand industry developments;- forecast future trends;- assist the OU in drafting requirements for the future procurement opportunity;- gauge the level of interest in the project from the market.Suppliers are invited to complete and submit the Request for Information Questionnaire on In-Tend as provided in the contact details above. https://in-tendhost.co.uk/openuniversity/ ### Lot Information Lot 1 The OU will soon be embarking on a competitive tender for our Brand Tracking research services. The requirement is likely to involve measuring awareness and perceptions of the OU brand among potential students in all UK nations. It may also include recall of integrated campaigns, brand perceptions, competitive positioning and shifting perceptions among consumers.The competitive tender will also include the option to include regular surveys of other important OU audiences like students, Alumni and employers.Agencies that would like to participate in this early market engagement exercise must do so via the OU's e-tendering website, In-Tend:-https://in-tendhost.co.uk/openuniversityTo participate, agencies are invited to complete and submit the Request for Information Questionnaire no later 23rd October via the correspondence function on In-Tend. ## Key Details | Field | Value | | --- | --- | | Publication source | Find A Tender Service | | Latest notice | https://www.find-tender.service.gov.uk/Notice/031798-2024 | | Notice type | Planning Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Not Specified | | Procurement method details | Not specified | | Tender suitability | Not specified | | Awardee scale | Not specified | | All stages | Planning | ## Dates | Field | Value | | --- | --- | | Publication date | 3 Oct 2024 | | Submission deadline | Not specified | | Future notice date | 2 Oct 2024 | | Award date | Not specified | | Contract period | Not specified | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | Not specified | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Planned | | Lots status | Planned | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | THE OPEN UNIVERSITY | | Locality | MILTON KEYNES | | Post town | Milton Keynes | | Postcode | MK7 6BP | | Country | England | | ITL 1 | TLJ South East (England) | | ITL 2 | TLJ1 Berkshire, Buckinghamshire and Oxfordshire | | ITL 3 | TLJ12 Milton Keynes | | Local authority | Milton Keynes | | Electoral ward | Monkston | | Westminster constituency | Milton Keynes Central | | Delivery location | TLJ12 Milton Keynes | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79310000 - Market research services ## Release History - 3 Oct 2024 at 20:54 - Planning - Planning Notice - https://www.find-tender.service.gov.uk/Notice/031798-2024 ## Notice URLs - http://www.open.ac.uk - https://in-tendhost.co.uk/openuniversity/ - https://in-tendhost.co.uk/openuniversityTo ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-04a5ab. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-04a5ab.json.