---
title: "Provision of Marketing Campaigns Services"
ocid: "ocds-h6vhtk-04a677"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-04a677"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-04a677.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-04a677.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "INTELLECTUAL PROPERTY OFFICE"
published: "2025-05-09"
---

# Provision of Marketing Campaigns Services

Buyer: INTELLECTUAL PROPERTY OFFICE  
Current stage: Award  
OCID: ocds-h6vhtk-04a677

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## Summary

The Intellectual Property Office (IPO), located in Newport, United Kingdom, has concluded the contracting procedure for the "Provision of Marketing Campaigns Services." The procurement, categorised under marketing services, follows the restricted procedure, ensuring selective participation and competition on a Most Economically Advantageous Tender basis. Lansons Communications Holdings Limited emerged as the successful supplier, winning the contract which was signed on 11th April 2025. The procedure aimed to establish a long-term partnership to effectively design and deliver marketing campaigns, with the capacity for renewal. Key services under this contract will involve strategy development, market research, creative design, digital marketing, campaign management, evaluation, media relations, and event management.

This tender offers significant growth opportunities for businesses specialising in marketing campaign strategy and delivery. The contract encourages collaboration with the IPO's in-house creative team, making it ideal for creative agencies with the capability to integrate and synergise their services. Businesses adept in digital channel marketing, public relations, and campaign evaluation are encouraged to seize this opportunity for developing a robust partnership with a government organisation. The procurement signifies a stable, long-term relationship, allowing business growth through consistent service provision and reinforced market presence in the public sector.

## Notice

This tender is for the Intellectual Property Office (IPO) to establish a long-term agency partnership for marketing campaigns strategy and delivery.

The supplier will primarily be tasked with developing and delivering the IPO's campaigns in circumstances where there is a lack of internal expertise and/or capacity, either partially or in full.

### Lot Information

Lot 1

The supplier will primarily be tasked with developing and delivering the IPO's campaigns in circumstances where there is a lack of internal expertise and/or capacity, either partially or in full. The primary services to be performed within this contract will be to successfully deliver complete behavioural campaigns for consumer and education. These may vary from campaign to campaign but typically include:

Strategy development: working with IPO teams to understand and shape the campaign objective, audience and strategy.

Market research: the capability or ability to outsource quick surveys that can help shape campaigns or PR angle.

Creative: graphic design, copywriting and photography. The IPO has its own in-house creative team. We have more than 20 staff covering a range of specialisms and we would encourage collaboration. 

Digital channel marketing: if appropriate developing and delivering digital marketing tactics including, but not exhaustive social media marketing & influencers, pay per click, email and content marketing that will help us to achieve the objective and reach our target audience.

Campaign Management: Working with named IPO team / individual to oversee the execution of the campaign, monitor performance and make adjustments to ensure that the campaign delivers against its objective.

Campaign Evaluation & Analytics: conduct ongoing tracking and analysing KPI's and providing refinements to ensure delivery. Each campaign will require a full campaign evaluation on completion.

Public Relations: Manage media and press releases and liaison on specific campaigns. The IPO's press function can provide support to the successful supplier, and we would strongly encourage collaboration between both teams. 

Events: if appropriate to the campaign and budget, management and delivery of events and outreach activity.

N.B. The above is a non-exhaustive list and the IPO might require the supplier to provide other/additional services with are reasonably performed within the marketing campaign sector.

The contract has not been split into lots as the primary purpose is build a long-term relationship where savings are achieved via the consistency of one supplier. 
This contract does not guarantee any work, but will be the main call-off for all marketing type services. 
The Restricted Tender Procedure was followed. This procedure ensures that only suitable suppliers will be shortlisted for competition to appoint a supplier on a MEAT (Most Economically Advantageous Tender) basis.

Renewal: Potential for the contract to be extended for a further 1+1 years.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/019974-2025 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Restricted procedure |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 9 May 2025 |
| Submission deadline | 7 Nov 2024 |
| Future notice date | Not specified |
| Award date | 10 Apr 2025 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £833,333 |
| Lots value | £833,333 |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | INTELLECTUAL PROPERTY OFFICE |
| Locality | NEWPORT |
| Post town | Newport |
| Postcode | NP10 8QQ |
| Country | Wales |
| ITL 1 | TLL Wales |
| ITL 2 | TLL5 South East Wales |
| ITL 3 | TLL54 Monmouthshire and Newport |
| Local authority | Newport |
| Electoral ward | Tredegar Park and Marshfield |
| Westminster constituency | Newport West and Islwyn |
| Delivery location | TLL21 Monmouthshire and Newport |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | LANSONS COMMUNICATIONS HOLDINGS |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79342000 - Marketing services
- 79413000 - Marketing management consultancy services

## Release History

- 9 May 2025 at 09:49 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/019974-2025
- 10 Oct 2024 at 13:25 - TenderUpdate - Tender Notice - https://www.find-tender.service.gov.uk/Notice/032632-2024
- 7 Oct 2024 at 14:53 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/032111-2024

## Notice URLs

- https://atamis-2198.my.salesforce-sites.com/?searchtype=projects
- https://www.gov.uk/government/organisations/intellectual-property-office
- https://www.judiciary.uk/courts-and-tribunals/high-court/

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-04a677. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-04a677.json.