---
title: "Masterplan and Marketing Strategy for offshore energy focussed South Denes in Great Yarmouth"
ocid: "ocds-h6vhtk-04b16f"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-04b16f"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-04b16f.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-04b16f.json"
source: "Find A Tender Service"
current_stage: "Planning"
buyer: "EAST SUFFOLK COUNCIL"
published: "2024-10-25"
---

# Masterplan and Marketing Strategy for offshore energy focussed South Denes in Great Yarmouth

Buyer: EAST SUFFOLK COUNCIL  
Current stage: Planning  
OCID: ocds-h6vhtk-04b16f

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## Summary

East Suffolk Council seeks to procure a masterplan and marketing strategy for the offshore energy-focused South Denes in Great Yarmouth, Norfolk. The project falls under the industry category of feasibility study, advisory service, and analysis, with further classifications including energy and related services, economic research services, and marketing management consultancy services. The procurement process is currently in the planning stage, with an invitation to tender expected to be published soon. The deadline to register interest is Friday, 8th November 2024. The initiative aims to assess site availability, infrastructure constraints, and development potential, particularly in light of the new Herring Bridge opening in February 2024, which enhances accessibility. The project value is estimated at £160,000 GBP.

This tender presents an excellent opportunity for consultancy firms specialising in urban planning, energy sectors, and marketing strategies to contribute to a significant regional project. Businesses with expertise in master planning, business analysis, land management, and brand marketing are well-suited to compete for this contract. Successful bidders will engage with a variety of stakeholders, including key energy sector players and local authorities, to integrate long-term aspirations into a cohesive vision. The project aims to elevate the profile of South Denes and attract inward investment, thereby driving economic growth and employment opportunities within the renewable energy sector in Great Yarmouth.

## Notice

Production of a masterplan and marketing strategy for the offshore energy focused South Denes,Great Yarmouth. To assess all of the South Denes zones in a holistic manner,to see how they interrelate with the existing infrastructure.To better understand site availability, opportunities, and what the infrastructure constraints are to long term growth. Particularly important in respect of accessibility and the new highway network created by the opening of the new Herring Bridge Third River Crossing in Feb 2024.Part of the study would be a gateway strategy to give the area a higher profile on the approaches into South Denes,signposting, wayfinding on approaches to the site on key routes and junctions. A robust marketing strategy is needed to raise the profile of South Denes and attract inward investment in this key energy sector. Will require a range of consultant skills to produce a robust document including Master Planner,Market/Business Analyst,Land Agent,Brand/Marketing,infrastructure.

### Lot Information

Lot 1

The commercial area in South Denes,Great Yarmouth consists of a large number of sites and operations in a variety of states of serviceability,open vacant sites, buildings requiring demolition/refurbishment,good quality building stock.The area does not have a significantly high profile, not well signposted, or recognised as an important gateway commercial and employment area within the renewable energy sector at national or international level, despite Great Yarmouth's significant contribution to the energy sector within the UK.There is demand for commercial and employment sites,but looking at the potential for occupancy and values,there is no overall framework to evaluate the best usage of individual or combined sites,or to see if there are opportunity gains to be made.The Council is regularly approached by 3rd parties to lease land and this situation complicates decision making. A masterplan process would look to engage with key stakeholders within the area:Peel Ports Great Yarmouth,RWE Power Station offshore wind turbine interests,Equinor offshore windfarm HQ, Cadeler/Seajacks,Petersons,ASCO,EEEGr,Norfolk County Council highways and inward investment and infrastructure providers to properly understand their long-term aspirations,and how those aspirations could be integrated into the vision.The masterplan should also consider the wider context including the inter-relationships with:Beacon Business Park Enterprise Zone,nearby industrial estates at Harfreys and Gapton brought closer through the new Herring Bridge and opportunities for development around the existing outer harbour (which has been subject of previous studies).Improvement of the outer harbour itself should also be a consideration (using existing studies).Wider opportunities for relocating businesses which are not part of the renewable energy vision for the area needs consideration,retaining these important employers within Great Yarmouth.The physical proposals within the masterplan vision would inform a new marketing strategy to promote the area in national and international arenas to assist in raising the profile of South Denes and Great Yarmouth,to help attract inward investment,drive economic growth and good employment opportunities. A services and infrastructure strategy would look at the likely future demand on the existing services infrastructure, and what the implications on infrastructure would be to enable the area to be developed to its full capacity in the medium and longer term.The final masterplan should be an integrated,holistic vision,allied to a sound marketing strategy which creates a high profile and attractive place for long term investment. Key outputs and outcomes1.a masterplan which will inform how the South Denes area in Great Yarmouth should be developed in the short, medium and long term to maximise inward investment and economic growth in the offshore energy sector2.the creation of a cohesive masterplan for South Denes, informed by a review of supporting material, ensuring that the future development of the defined zones is maximised (notably the Energy Park) with the identification of development opportunity sites. The document should form the basis of a sound investment strategy to maximise economic growth in the area3.assessment of land in the ownership of Council, and that which is owned by other parties.Proposals for strategic land assembly that supports the delivery of the masterplan4.proposals for businesses that require support to relocate5.appraisal of existing and future costed infrastructure requirements,delivery of a clear Infrastructure Strategy6.assessment of long term growth opportunity sites,utility and highways infrastructure to inform development of whole area7.analysis of potential market sectors that would be attracted to South Denes.culminating in a clear branding and marketing strategy8.appraisal of key gateway locations, define key zones9.Engagement with key stakeholders and energy sector employer. Additional information: If you would be interested in this upcoming Procurement project, please register your interest and contact details by emailing procurement@eastsuffolk.gov.ukClosing date will be Friday 8th NovemberWe will then keep you updated as to when the Invitation to Tender documents will be able to view.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/034698-2024 |
| Notice type | Planning Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Not Specified |
| Procurement method details | Not specified |
| Tender suitability | Not specified |
| Awardee scale | Not specified |
| All stages | Planning |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 25 Oct 2024 |
| Submission deadline | Not specified |
| Future notice date | 27 Jan 2025 |
| Award date | Not specified |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £160,000 |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Planned |
| Lots status | Planned |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | EAST SUFFOLK COUNCIL |
| Locality | LOWESTOFT |
| Post town | Norwich |
| Postcode | NR33 0EQ |
| Country | England |
| ITL 1 | TLH East (England) |
| ITL 2 | TLH6 Suffolk |
| ITL 3 | TLH63 East Suffolk |
| Local authority | East Suffolk |
| Electoral ward | Kirkley & Pakefield |
| Westminster constituency | Lowestoft |
| Delivery location | Not specified |

## CPV Codes

### Divisions

- 31 - Electrical machinery, apparatus, equipment and consumables; lighting
- 45 - Construction work
- 65 - Public utilities
- 70 - Real estate services
- 71 - Architectural, construction, engineering and inspection services
- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 31121300 - Wind-energy generators
- 45251240 - Landfill-gas electricity generating plant construction work
- 65400000 - Other sources of energy supplies and distribution
- 70122000 - Land sale or purchase services
- 71241000 - Feasibility study, advisory service, analysis
- 71314000 - Energy and related services
- 79300000 - Market and economic research; polling and statistics
- 79311400 - Economic research services
- 79340000 - Advertising and marketing services
- 79342100 - Direct marketing services
- 79413000 - Marketing management consultancy services

## Release History

- 25 Oct 2024 at 13:48 - Planning - Planning Notice - https://www.find-tender.service.gov.uk/Notice/034698-2024

## Notice URLs

- http://eastsuffolk.gov.uk

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-04b16f. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-04b16f.json.