--- title: "Advertising and Sponsorship Partner" ocid: "ocds-h6vhtk-04b29a" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-04b29a" markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-04b29a.md" json_url: "https://d3tenders.com/contract/ocds-h6vhtk-04b29a.json" source: "Find A Tender Service" current_stage: "Tender" buyer: "CARDIFF COUNCIL" published: "2024-10-30" --- # Advertising and Sponsorship Partner Buyer: CARDIFF COUNCIL Current stage: Tender OCID: ocds-h6vhtk-04b29a [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-04b29a) [Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-04b29a.json) ## Summary Cardiff Council has issued an active tender for an "Advertising and Sponsorship Partner" under the CPV code 79341000, focusing on non-digital advertising services in Cardiff. The tender aims to leverage the Council's assets, such as lamp posts, roundabouts, and bench ends, to generate a sustainable and increased annual income through advertising and sponsorship. This open procurement process covers various locations within the City of Cardiff (UKL22), with a total contract period of 3 years, extendable by an additional 2 years. Interested businesses must submit their electronic proposals by 22nd November 2024. This tender presents significant opportunities for businesses specialising in advertising services, particularly those with experience in managing large-scale outdoor advertising campaigns. Companies that can deliver high-quality advertising solutions and offer competitive pricing will benefit from Cardiff's high traffic and pedestrian flow locations. Both local and regional businesses can exploit this exposure to enhance their brand visibility and tap into Cardiff's robust daytime economy, which boasts an annual footfall of 40 million and generates £1.2 billion. This contract is favourable for consortia, enabling collaboration among diverse service providers to maximise the revenue and impact of advertising campaigns across the city. ## Notice The City of Cardiff Council has many assets and prime highway locations that are attractive to advertisers. These assets, over the last two contract terms have generated a significant annual income. The asset types include roundabouts, street furniture, lampposts and mobile assets. This non digital advertising and sponsorship tender seeks to maximise this opportunity this by the procurement of agents who will generate an increased and sustainable annual income stream going forward. The City of Cardiff Council (CCC) is nearing the end of the current term of the successful Advertising and Sponsorship contract with Market leaders. We are now in the position to offer a new contract opportunity to assist CCC to exploit its corporate assets to generate sustainable maximised income so that revenue can be used to support corporate activities through sponsorship and advertising activities. The overall contract will be awarded for 3 years with the option to extend for a further 2 years (subject to annual review). ### Lot Information Lamp Posts Outside City Centre The Council is seeking to appoint a partner agent who will act on its behalf to maximise new and existing sponsorship income through advertising on its asset portfolio of approximately 2000 Lampposts columns. This initiative will also give local business the opportunity to advertise in prime locations around the city. Traffic flow information and very high footfall pedestrian areas, Cardiff can offer advertisers exposure across its road network to be seen by road users and pedestrians alike. Renewal: option to extend for 2 years (subject to annual review) City Centre Lamp Posts & Bench Ends The Council is seeking to appoint a partner agent who will act on its behalf to maximise new and existing sponsorship income through advertising on its asset portfolio within the City Centre. This initiative will also give all businesses and high-profile events the opportunity to build their brand or raise awareness of their business, event or promotional activity to the visitors, commuters and residents of Cardiff, contributing to an annual footfall 40 million per year and a GBP 1.2billion daytime economy and exposure across its road network to be seen by road users. and pedestrians alike. Renewal: option to extend for 2 years (subject to annual review) Roundabouts and Verges The Council is seeking to appoint a partner agent who will act on its behalf to maximise new and existing sponsorship income through advertising on its asset portfolio of Roundabouts and verges. This initiative will also give local business the opportunity to advertise in prime locations around the city. Traffic flow information and very high footfall pedestrian areas, Cardiff can offer advertisers exposure across its road network to be seen by road users and pedestrians alike. The current supplier owns all installed signage in-situ. Any new supplier will need to supply and install their own signage at their cost. The following specification sets out the scope, the asset types and a detailed list of defined asset locations. Detailed requirements are also fully explained, together with performance criteria, constraints and contract management stipulations. Renewal: option to extend for 2 years (subject to annual review) Promotional Activation Sites The Council is seeking to appoint a partner agent who will act on its behalf to maximise new and existing sponsorship income through advertising on its asset portfolio within the City Centre. This initiative will also give all businesses and high-profile events the opportunity to build their brand or raise awareness of their business, event or promotional activity to the visitors, commuters and residents of Cardiff, contributing to an annual footfall 40 million per year and a GBP 1.2billion daytime economy. Renewal: option to extend for 2 years (subject to annual review) ## Key Details | Field | Value | | --- | --- | | Publication source | Find A Tender Service | | Latest notice | https://www.find-tender.service.gov.uk/Notice/035181-2024 | | Notice type | Tender Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure | | Tender suitability | Not specified | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 30 Oct 2024 | | Submission deadline | 22 Nov 2024 | | Future notice date | Not specified | | Award date | Not specified | | Contract period | Not specified | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | Not specified | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Active | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | CARDIFF COUNCIL | | Locality | CARDIFF | | Post town | Cardiff | | Postcode | CF10 4UW | | Country | Wales | | ITL 1 | TLL Wales | | ITL 2 | TLL5 South East Wales | | ITL 3 | TLL52 Cardiff and Vale of Glamorgan | | Local authority | Cardiff | | Electoral ward | Butetown | | Westminster constituency | Cardiff South and Penarth | | Delivery location | TLL22 Cardiff and Vale of Glamorgan | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79341000 - Advertising services - 79341200 - Advertising management services ## Release History - 30 Oct 2024 at 14:09 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/035181-2024 ## Notice URLs - https://supplierlive.proactisp2p.com/Account/Login - https://www.cardiff.gov.uk - https://www.proactisplaza.com/BuyerPortal/?locatorId=4v7ye2xu6a621q4j7dd850xng1& - https://www.sell2wales.gov.wales/Search/Search_Switch.aspx?ID=145516 - https://www.sell2wales.gov.wales/search/Search_AuthProfile.aspx?ID=AA0422 ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-04b29a. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-04b29a.json.