--- title: "PR and Event agency in the food sector (Paris region)" ocid: "ocds-h6vhtk-04b487" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-04b487" markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-04b487.md" json_url: "https://d3tenders.com/contract/ocds-h6vhtk-04b487.json" source: "Find A Tender Service" current_stage: "Award" buyer: "AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD" published: "2025-03-04" --- # PR and Event agency in the food sector (Paris region) Buyer: AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD Current stage: Award OCID: ocds-h6vhtk-04b487 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-04b487) [Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-04b487.json) ## Summary The Agriculture and Horticulture Development Board (AHDB) has concluded a competitive procurement process for a Public Relations and Event agency focusing on the food sector in the Paris region. This procurement, under the category of services with the classification code 79416000 for Public Relations services, saw the final contract awarded on 25th February 2025. The awarded project entails organising key events such as Top Pros, Vintage beef/lamb events, and Escoffier for Chefs and Colmar Frais for food service, along with supporting smaller events. AHDB emphasizes communication opportunities with major trade magazines and newspapers, aiming primarily at promoting British beef and lamb in France. This open procedure lasted from its inception on 7th November 2024 until the tender closure on 10th January 2025, with the award period starting shortly thereafter. This tender presents significant opportunities for business growth, particularly for agencies skilled in public relations and event management within the food sector. Companies with expertise in crafting press kits, articles, and advertisements, and in efficiently managing both large-scale and smaller events, will find this engagement particularly advantageous. The requirement to interact with major trade publications and culinary influencers makes this tender especially suited for businesses familiar with the French market and able to provide communications support in French. Such enterprises will benefit from the multi-year nature of this contract, backed by the possibility of annual renewals, allowing for extended partnership and sustained growth through consistent visibility and engagement in the Paris region. ## Notice AHDB require a new contract with a PR and Event agency, focusing on the food sector in the Paris region. The agency will be responsible for assisting AHDB in the organisation of 3 main events: * Top Pros (for Head butchers) * Vintage beef/lamb events * Escoffier for Chefs and Colmar Frais for food service * Also support for some smaller events will be required on top of the above three categories The agency will need to provide AHDB with communication opportunities with major trade magazines and newspapers, plus helping with the drafting of articles and creating advertisements. ### Lot Information Lot 1 AHDB require a new contract with a PR and Event agency, focusing on the food sector in the Paris region. The agency will be responsible for assisting AHDB in the organisation of 3 main events: * Top Pros (for Head butchers) * Vintage beef/lamb events * Escoffier for Chefs and Colmar Frais for food service * Also support for some smaller events will be required on top of the above three categories The agency will need to provide AHDB with communication opportunities with major trade magazines and newspapers, plus helping with the drafting of articles and creating advertisements. The objective for this tender is to communicate on the assets of British beef and lamb, with the ability to target all protagonists of the meat sector in France, this includes the likes of: * Head butchers * Wholesalers * Buyers * Chefs * Food service This will be achieved through a comprehensive strategy, using a mix of publications, events and influence. Renewal: Yearly renewals if required ## Key Details | Field | Value | | --- | --- | | Publication source | Find A Tender Service | | Latest notice | https://www.find-tender.service.gov.uk/Notice/007750-2025 | | Notice type | Tender Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure | | Tender suitability | Not specified | | Awardee scale | SME | | All stages | Tender, Award | ## Dates | Field | Value | | --- | --- | | Publication date | 4 Mar 2025 | | Submission deadline | 10 Jan 2025 | | Future notice date | Not specified | | Award date | 25 Feb 2025 | | Contract period | 31 Mar 2025 - 31 Mar 2029 | | Recurrence | Yearly extension options available | ## Values | Field | Value | | --- | --- | | Tender value | £733,333 | | Lots value | £7,333,333 | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Complete | | Lots status | Cancelled | | Awards status | Active | | Contracts status | Active | ## Buyer | Field | Value | | --- | --- | | Main buyer | AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD | | Additional buyers | AHDB (DEFRA NETWORK ETENDERING PORTAL) | | Locality | COVENTRY | | Post town | Coventry | | Postcode | CV3 4SU | | Country | England | | ITL 1 | TLG West Midlands (England) | | ITL 2 | TLG1 Herefordshire, Worcestershire and Warwickshire | | ITL 3 | TLG13 Warwickshire CC | | Local authority | Warwick | | Electoral ward | Cubbington & Leek Wootton | | Westminster constituency | Kenilworth and Southam | | Delivery location | Not specified | ## Supplier | Field | Value | | --- | --- | | Number of suppliers | 1 | | Supplier names | AUGUSTE AND LOUISE | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79416000 - Public relations services ## Release History - 4 Mar 2025 at 09:36 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/007750-2025 - 11 Dec 2024 at 12:57 - TenderUpdate - Tender Notice - https://www.find-tender.service.gov.uk/Notice/039914-2024 - 7 Nov 2024 at 09:50 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/036018-2024 ## Notice URLs - https://defra-family.force.com/s/Welcome - https://www.gov.uk/government/organisations/agriculture-and-horticulture-development-board - https://www.gov.uk/government/organisations/department-for-environment-food-rural-affairs ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-04b487. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-04b487.json.