---
title: "Web Optimisation Platform"
ocid: "ocds-h6vhtk-04b532"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-04b532"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-04b532.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-04b532.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "UNIVERSITY OF EXETER"
published: "2024-12-09"
---

# Web Optimisation Platform

Buyer: UNIVERSITY OF EXETER  
Current stage: Award  
OCID: ocds-h6vhtk-04b532

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-04b532)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-04b532.json)

## Summary

The University of Exeter is inviting tenders for a Web Optimisation Platform to support its web optimisation programme, with the objective of enhancing student recruitment and research reputation. This procurement process falls under the IT services category (CPV 72000000), covering consulting, software development, Internet, and support, and follows an open procedure. The project is located in the UKK4 region (Exeter), with the procurement currently in the tender stage. Interested parties must submit their proposals by 12:00 PM on December 9, 2024. The platform will feature functionalities such as AB testing for new webpage elements, data-based decision making, and personalisation to target specific user groups.

This tender provides significant business growth opportunities for IT service providers specialising in web optimisation, user behaviour analytics, and personalisation technologies. Companies with experience in creating platforms that support data-driven AB testing and personalisation for diverse user bases are well-suited for this contract. With an estimated value of £180,000 and a contract period of 1440 days, successful bidders will have the chance to collaborate with a prestigious educational institution, the University of Exeter, known for its focus on using technology to enhance its global standing in student recruitment and research. As the procurement method is open, it allows for wide participation, providing equal opportunities for capable businesses.

## Notice

The University of Exeter requires a platform to support our web optimisation programme to aid our student recruitment and research reputation objectives. The platform should allow us to quickly and easily AB test new features, content and design on our webpages against clear goals with in-depth statistics on what our users are doing to allow data-based decisions on what works. We also need personalisation features to allow us to target certain types of users such as those in specific countries or those who have carried out previous actions on our website.

### Lot Information

Lot 1

The University of Exeter requires a platform to support our web optimisation programme to aid our student recruitment and research reputation objectives. The platform should allow us to quickly and easily AB test new features, content and design on our webpages against clear goals with in-depth statistics on what our users are doing to allow data-based decisions on what works. We also need personalisation features to allow us to target certain types of users such as those in specific countries or those who have carried out previous actions on our website.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/039669-2024 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | Not specified |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 9 Dec 2024 |
| Submission deadline | 9 Dec 2024 |
| Future notice date | Not specified |
| Award date | 9 Dec 2024 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £180,000 |
| Lots value | £180,000 |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Cancelled |
| Lots status | Cancelled |
| Awards status | Unsuccessful |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | UNIVERSITY OF EXETER |
| Locality | EXETER |
| Post town | Exeter |
| Postcode | EX4 4QH |
| Country | England |
| ITL 1 | TLK South West (England) |
| ITL 2 | TLK4 Devon |
| ITL 3 | TLK43 Devon CC |
| Local authority | Exeter |
| Electoral ward | Duryard and St James |
| Westminster constituency | Exeter |
| Delivery location | TLK4 Devon |

## CPV Codes

### Divisions

- 72 - IT services: consulting, software development, Internet and support

### Codes

- 72000000 - IT services: consulting, software development, Internet and support

## Release History

- 9 Dec 2024 at 16:31 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/039669-2024
- 8 Nov 2024 at 15:22 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/036299-2024

## Notice URLs

- http://www.exeter.ac.uk
- https://uk.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=87494&B=EXETER
- https://uk.eu-supply.com/ctm/Company/CompanyInformation/Index/53042

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-04b532. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-04b532.json.