---
title: "National Survey for Wales 2025 Cognitive Testing and Materials Testing"
ocid: "ocds-h6vhtk-04b61c"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-04b61c"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-04b61c.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-04b61c.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "LLYWODRAETH CYMRU / WELSH GOVERNMENT"
published: "2025-03-14"
---

# National Survey for Wales 2025 Cognitive Testing and Materials Testing

Buyer: LLYWODRAETH CYMRU / WELSH GOVERNMENT  
Current stage: Award  
OCID: ocds-h6vhtk-04b61c

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## Summary

The Welsh Government (Llywodraeth Cymru) has initiated a public procurement process under an open procedure for the National Survey for Wales 2025 Cognitive Testing and Materials Testing. This contract, classified under CPV code 79311000 for "Survey services," aims to review, refine, and test survey questions and materials for an online rollout planned for 2026-27. The survey, vital for providing information to the Welsh Government and its partners, is currently at the tender stage with submissions due by 2pm on 6 January 2025. The procurement method is open and conducted through the eTenderwales platform. Key activities under this contract will span from March to July 2025, organised into several cognitive testing phases and materials evaluation rounds in Cardiff, Wales (UKL region).

This procurement offers substantial business growth opportunities, particularly for companies specialising in survey design, conduct, and analysis, including those with expertise in cognitive testing and transitioning survey methodologies from telephone to online formats. With a contract value of £156,000, this tender is suitable for consortia and requires participants to demonstrate strong capabilities in project management, technical execution, and adherence to strict timelines. Large research organisations and firms with robust methodologies in survey standardisation and materials testing are well-positioned to compete for this contract and contribute to streamlining the National Survey for Wales' digital transformation.

## Notice

Contract to review, refine and test the National Survey for Wales 2025.

### Lot Information

Lot 1

The National Survey for Wales is a key source of information for the Welsh Government and its partners. The survey has recently been carried out by telephone, but from 2026-27 it is intended that it will take place primarily online. It is vital that this transition is informed by cognitive testing of questions as they are moved to online mode, and testing of materials for respondents (e.g. survey letters and leaflets). This contract will look at reviewing, refining and testing National Survey questions for online mode. Due to the number of questions to be tested, cognitive testing will be split across two phases, each consisting of a desk review stage and two rounds of cognitive testing interviews. The first phase will take place between March and May 2025, and the second phase between May and July 2025 (dates are currently provisional, with final agreed dates to be confirmed). Alongside the cognitive testing of survey questions, the National Survey respondent materials and the online survey landing page will also be tested, with the aim of providing evidence-based recommendations to inform and improve the process for recruiting respondents. The materials testing will consist of a desk review stage and two rounds of cognitive testing interviews, to take place between May and July 2025 (dates are currently provisional, with final agreed dates to be confirmed).

Renewal: Option to extend for a further 5 months.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/009342-2025 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 14 Mar 2025 |
| Submission deadline | 6 Jan 2025 |
| Future notice date | Not specified |
| Award date | 10 Mar 2025 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £156,000 |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £154,129 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | LLYWODRAETH CYMRU / WELSH GOVERNMENT |
| Locality | CAERDYDD / CARDIFF |
| Post town | Cardiff |
| Postcode | CF10 3NQ |
| Country | Wales |
| ITL 1 | TLL Wales |
| ITL 2 | TLL5 South East Wales |
| ITL 3 | TLL52 Cardiff and Vale of Glamorgan |
| Local authority | Cardiff |
| Electoral ward | Cathays |
| Westminster constituency | Cardiff South and Penarth |
| Delivery location | TLL Wales |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | NATIONAL CENTRE FOR SOCIAL RESEARCH |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79311000 - Survey services
- 79311100 - Survey design services
- 79311200 - Survey conduction services
- 79311300 - Survey analysis services

## Release History

- 14 Mar 2025 at 09:04 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/009342-2025
- 13 Nov 2024 at 12:39 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/036713-2024

## Notice URLs

- http://gov.wales
- http://www.sell2wales.gov.wales/search/search_switch.aspx?ID=
- https://etenderwales.bravosolution.co.uk
- https://etenderwales.bravosolution.co.uk/web/login.shtml
- https://www.sell2wales.gov.wales/search/Search_AuthProfile.aspx?ID=AA0007

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-04b61c. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-04b61c.json.