--- title: "ID 5351281 - DfE Tourism NI - Advertising and Marketing Services" ocid: "ocds-h6vhtk-04b63e" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-04b63e" markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-04b63e.md" json_url: "https://d3tenders.com/contract/ocds-h6vhtk-04b63e.json" source: "Find A Tender Service" current_stage: "Award" buyer: "TOURISM NORTHERN IRELAND" published: "2025-07-16" --- # ID 5351281 - DfE Tourism NI - Advertising and Marketing Services Buyer: TOURISM NORTHERN IRELAND Current stage: Award OCID: ocds-h6vhtk-04b63e [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-04b63e) [Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-04b63e.json) ## Summary Tourism Northern Ireland initiated an open procurement procedure to secure suppliers for advertising, design, and marketing services through their tender ID 5351281. The services were categorised under the industry classification of advertising services, with the procurement process segmented into three distinct lots: Strategic and Lead Creative Agency, Digital Media Services, and Offline Media Services. The tender, which was part of an effort to consolidate and enhance Tourism NI’s marketing presence, covered a regional location in the United Kingdom. The procurement process progressed through several stages, with the tender phase opening on 13th November 2024, and concluding on 19th December 2024, followed by the award phase commencing shortly thereafter. Contracts were eventually signed on 8th July 2025, with respected agencies such as MC SAATCHI UK LTD and CAWLEY NEA LIMITED among the suppliers securing awards. This procurement presents valuable opportunities for businesses specialising in advertising and marketing services, specifically those capable of handling strategic, digital, and offline media services. Small and medium-sized enterprises (SMEs) can benefit from engaging with this contract due to the open competition and the emphasis on finding the most economically advantageous tender. The tender process accommodates a diversity of bidders, encouraging participation from both SMEs and larger firms, allowing companies with innovative strategies and competent service delivery to secure substantial contracts and expand their portfolios. Additionally, with provisions allowing for a two-year initial contract extendable up to five years, businesses have the chance to establish long-term partnerships, enhancing their market presence and fostering sustainable business growth. ## Notice Tourism Northern Ireland wishes to appoint a Supplier or Suppliers for the supply and delivery of its advertising, design and marketing services. These requirements have been split into 3 Lots as detailed below. Whilst no spend is guaranteed against any of the Lots, the maximum anticipated value of each Lot over the lifetime of the contract is detailed below. Lot 1: Strategic and Lead Creative Agency with an estimated contract value of PS14,375,000 Lot 2: Digital Media Services with an estimated contract value of PS6,250,000 Lot 3: Offline Media Services with an estimated contract value of PS14,375,000. Supplier(s) should note that there may be workload fluctuations at different times of the year. All of the above Lots will be evaluated and awarded independently of one another. There are no restrictions on the number of Lots a Tenderer can bid for or be awarded. Therefore, tenderers may tender for one, two, or all three of the Lots. For all lots, Tourism Northern Ireland will aim to appoint a maximum of 2 Contractors per lot. These Contractors will be ranked 1 and 2 in respect of each Lot on the basis of the Most Economically Advantageous Tender (MEAT) being awarded rank 1 ### Lot Information Lot 1 - Strategic and Lead Creative Agency Tourism Northern Ireland wishes to appoint a Supplier or Suppliers for the supply and delivery of its advertising, design and marketing services. These requirements have been split into 3 Lots as detailed below. Whilst no spend is guaranteed against any of the Lots, the maximum anticipated value of each Lot over the lifetime of the contract is detailed below. Lot 1: Strategic and Lead Creative Agency with an estimated contract value of PS14,375,000 Lot 2: Digital Media Services with an estimated contract value of PS6,250,000 Lot 3: Offline Media Services with an estimated contract value of PS14,375,000. Supplier(s) should note that there may be workload fluctuations at different times of the year. All of the above Lots will be evaluated and awarded independently of one another. There are no restrictions on the number of Lots a Tenderer can bid for or be awarded. Therefore, tenderers may tender for one, two, or all three of the Lots. For all lots, Tourism Northern Ireland will aim to appoint a maximum of 2 Contractors per lot. These Contractors will be ranked 1 and 2 in respect of each Lot on the basis of the Most Economically Advantageous Tender (MEAT) being awarded rank 1. Additional information: The figure indicated in Section II 1.5 represents an estimated contract value. This value reflects the potential scale of the contract and takes into account potential optional extension periods and the uptake of potential optional services as detailed in the tenderdocuments. Neither CPD nor the Authority can provide any guarantee as to the level ofbusiness under this contract. The Contracting Authority does not bind itself to accept the lowest or any tender. Economic Operators remain responsible for all costs and expenses incurred by them or by any third party acting under instructions from the Economic Operator in connection with taking part in this procurement process regardless of whether such costs arise as a consequence, directly or indirectly of any amendments made to the procurementdocuments by the Contracting Authority at any time. No legally binding contract shall arise and an Economic Operator shall have no legitimate expectation that a contract will beentered into until such time as entry into the Contract has been confirmed by the Contracting Authority. Economic Operators should note that all dates, time periods and figures in relation to values and volumes specified in this notice and the procurement documents are approximate only and the Contracting Authority reserves the right to change any or all of them. Options: Contract will run for 2 years initially, with the option to extend for 3 further periods of 1 yearup to a maximum duration of 5 years Renewal: Contract will run for 2 years initially, with the option to extend for 3 further periods of 1 year up to a maximum duration of 5 years Lot 2 - Digital Media Services Tourism Northern Ireland wishes to appoint a Supplier or Suppliers for the supply and delivery of its advertising, design and marketing services. These requirements have been split into 3 Lots as detailed below. Whilst no spend is guaranteed against any of the Lots, the maximum anticipated value of each Lot over the lifetime of the contract is detailed below. Lot 1: Strategic and Lead Creative Agency with an estimated contract value of PS14,375,000 Lot 2: Digital Media Services with an estimated contract value of PS6,250,000 Lot 3: Offline Media Services with an estimated contract value of PS14,375,000. Supplier(s) should note that there may be workload fluctuations at different times of the year. All of the above Lots will be evaluated and awarded independently of one another. There are no restrictions on the number of Lots a Tenderer can bid for or be awarded. Therefore, tenderers may tender for one, two, or all three of the Lots. For all lots, Tourism Northern Ireland will aim to appoint a maximum of 2 Contractors per lot. These Contractors will be ranked 1 and 2 in respect of each Lot on the basis of the Most Economically Advantageous Tender (MEAT) being awarded rank 1. Additional information: The figure indicated in Section II 1.5 represents an estimated contract value. This value reflects the potential scale of the contract and takes into account potential optional extension periods and the uptake of potential optional services as detailed in the tenderdocuments. Neither CPD nor the Authority can provide any guarantee as to the level ofbusiness under this contract. The Contracting Authority does not bind itself to accept the lowest or any tender. Economic Operators remain responsible for all costs and expenses incurred by them or by any third party acting under instructions from the Economic Operator in connection with taking part in this procurement process regardless of whether such costs arise as a consequence, directly or indirectly of any amendments made to the procurementdocuments by the Contracting Authority at any time. No legally binding contract shall arise and an Economic Operator shall have no legitimate expectation that a contract will beentered into until such time as entry into the Contract has been confirmed by the Contracting Authority. Economic Operators should note that all dates, time periods and figures in relation to values and volumes specified in this notice and the procurement documents are approximate only and the Contracting Authority reserves the right to change any or all of them. Options: Contract will run for 2 years initially, with the option to extend for 3 further periods of 1 year up to a maximumduration of 5 years. Renewal: Contract will run for 2 years initially, with the option to extend for 3 further periods of 1 year up to a maximum duration of 5 years. Lot 3 - Offline Media Services Tourism Northern Ireland wishes to appoint a Supplier or Suppliers for the supply and delivery of its advertising, design and marketing services. These requirements have been split into 3 Lots as detailed below. Whilst no spend is guaranteed against any of the Lots, the maximum anticipated value of each Lot over the lifetime of the contract is detailed below. Lot 1: Strategic and Lead Creative Agency with an estimated contract value of PS14,375,000 Lot 2: Digital Media Services with an estimated contract value of PS6,250,000 Lot 3: Offline Media Services with an estimated contract value of PS14,375,000. Supplier(s) should note that there may be workload fluctuations at different times of the year. All of the above Lots will be evaluated and awarded independently of one another. There are no restrictions on the number of Lots a Tenderer can bid for or be awarded. Therefore, tenderers may tender for one, two, or all three of the Lots. For all lots, Tourism Northern Ireland will aim to appoint a maximum of 2 Contractors per lot. These Contractors will be ranked 1 and 2 in respect of each Lot on the basis of the Most Economically Advantageous Tender (MEAT) being awarded rank 1. Additional information: The figure indicated in Section II 1.5 represents an estimated contract value. This value reflects the potential scale of the contract and takes into account potential optional extension periods and the uptake of potential optional services as detailed in the tenderdocuments. Neither CPD nor the Authority can provide any guarantee as to the level ofbusiness under this contract. The Contracting Authority does not bind itself to accept the lowest or any tender. Economic Operators remain responsible for all costs and expenses incurred by them or by any third party acting under instructions from the Economic Operator in connection with taking part in this procurement process regardless of whether such costs arise as a consequence, directly or indirectly of any amendments made to the procurementdocuments by the Contracting Authority at any time. No legally binding contract shall arise and an Economic Operator shall have no legitimate expectation that a contract will beentered into until such time as entry into the Contract has been confirmed by the Contracting Authority. Economic Operators should note that all dates, time periods and figures in relation to values and volumes specified in this notice and the procurement documents are approximate only and the Contracting Authority reserves the right to change any or all of them. Options: Contract will run for 2 years initially, with the option to extend for 3 further periods of 1 year up to a maximumduration of 5 years. Renewal: Contract will run for 2 years initially, with the option to extend for 3 further periods of 1 year up to a maximum duration of 5 years. ## Key Details | Field | Value | | --- | --- | | Publication source | Find A Tender Service | | Latest notice | https://www.find-tender.service.gov.uk/Notice/040444-2025 | | Notice type | Tender Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure | | Tender suitability | Not specified | | Awardee scale | Large, SME | | All stages | Tender, Award | ## Dates | Field | Value | | --- | --- | | Publication date | 16 Jul 2025 | | Submission deadline | 19 Dec 2024 | | Future notice date | Not specified | | Award date | 7 Jul 2025 | | Contract period | Not specified | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £35,000,000 | | Lots value | £35,000,000 | | Awards value | Not specified | | Contracts value | £20,625,000 | ## Status | Field | Value | | --- | --- | | Tender status | Complete | | Lots status | Cancelled | | Awards status | Active | | Contracts status | Active | ## Buyer | Field | Value | | --- | --- | | Main buyer | TOURISM NORTHERN IRELAND | | Locality | BELFAST | | Post town | Northern Ireland | | Postcode | BT2 7ES | | Country | Northern Ireland | | ITL 1 | TLN Northern Ireland | | ITL 2 | TLN0 Northern Ireland | | ITL 3 | TLN06 Belfast | | Local authority | Belfast | | Electoral ward | Central | | Westminster constituency | Belfast South and Mid Down | | Delivery location | TLN Northern Ireland | ## Supplier | Field | Value | | --- | --- | | Number of suppliers | 4 | | Supplier names | ARDMORE ADVERTISING MARKETING; CAWLEY NEA; MAMMOTH DESIGN CONSULTANTS; MC SAATCHI | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79340000 - Advertising and marketing services - 79341000 - Advertising services - 79341200 - Advertising management services - 79341400 - Advertising campaign services ## Release History - 16 Jul 2025 at 10:02 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/040444-2025 - 13 Nov 2024 at 16:04 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/036764-2024 ## Notice URLs - https://etendersni.gov.uk/epps - https://mammoth.tv/ - https://mcsaatchi.com/ - https://tbwa.com/about/ - https://www.ardmore.co.uk/ ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-04b63e. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-04b63e.json.