---
title: "UK_405_Global Perceptions 2025"
ocid: "ocds-h6vhtk-04be55"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-04be55"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-04be55.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-04be55.json"
source: "Find A Tender Service"
current_stage: "Tender"
buyer: "BRITISH COUNCIL"
published: "2024-12-19"
---

# UK_405_Global Perceptions 2025

Buyer: BRITISH COUNCIL  
Current stage: Tender  
OCID: ocds-h6vhtk-04be55

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## Summary

The British Council is inviting tenders for the "UK_405_Global Perceptions 2025" contract, which falls under the market research services category (CPV: 79310000). This project aims to understand global perceptions of the UK, focusing on young people in G20 countries and a select few priority territories. The procurement process is in the tender stage, with key dates including the end of the tender period on 6 January 2025 at 14:00, and the bid opening scheduled for the same day at 14:15. The contract, estimated at up to £250,000 + VAT per survey, will cover surveys conducted in 2025, 2027, and 2029, with a total potential value up to £750,000 + VAT.

This tender presents significant opportunities for businesses specialising in market research services, particularly those with expertise in international opinion surveys and data analysis. By participating, companies can collaborate with the British Council, a renowned public body, thereby enhancing their portfolio and gaining valuable exposure. The open procedure allows qualified suppliers to demonstrate their capabilities via an electronic submission through the British Council’s e-Tendering portal. Businesses with robust research methodologies, proven track records, and the ability to provide insightful and comparative data on global perceptions will be well-positioned to compete for this contract.

## Notice

Building on research and reports already produced (see links in the ITT) on perceptions of the UK, the UK's influence and trends in soft power internationally, the British Council wishes to commission a survey of young people in the G20, plus a limited number of additional priority countries/territories, to explore how the UK is perceived compared with other G20 economies. The British Council wishes to build up new data, comparative data and tracking data on different aspects of the UK's standing in the world to inform its own strategy and programme development, and for engagement with stakeholders.

### Lot Information

Lot 1

Building on research and reports already produced (see links in the ITT) on perceptions of the UK, the UK's influence and trends in soft power internationally, the British Council wishes to commission a survey of young people in the G20, plus a limited number of additional priority countries/territories, to explore how the UK is perceived compared with other G20 economies. The British Council wishes to build up new data, comparative data and tracking data on different aspects of the UK's standing in the world to inform its own strategy and programme development, and for engagement with stakeholders. The survey will have education, culture and people factors at its core but will also include questions about existing engagement with the UK and other G20 states, future intentions for engagement as well as questions about wider aspects of the UK and other leading economies, including consideration of the role of values and a range of other cultural, social and economic factors in perceptions of attractiveness and trust. Additional information: Total Estimated Contract Value: up to PS300,000 + VAT (for each survey, i.e. 2025, 2027 and 2029) = up to PS900,000 +VAT. However please note this is a forecast only, which is subject to change. Therefore, the British Council is not committing to, nor guaranteeing this level of spend but this may be used as an indication of potential activity

Renewal: Extensions will be subject to the availability of future budget and satisfactory contractor performance reviews

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/040974-2024 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 19 Dec 2024 |
| Submission deadline | 6 Jan 2025 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Active |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | BRITISH COUNCIL |
| Locality | LONDON |
| Post town | East London |
| Postcode | E20 1JQ |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI4 Inner London - East |
| ITL 3 | TLI41 Hackney and Newham |
| Local authority | Newham |
| Electoral ward | Stratford Olympic Park |
| Westminster constituency | Stratford and Bow |
| Delivery location | Not specified |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79310000 - Market research services

## Release History

- 19 Dec 2024 at 13:39 - TenderUpdate - Tender Notice - https://www.find-tender.service.gov.uk/Notice/040974-2024
- 25 Nov 2024 at 11:48 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/037973-2024

## Notice URLs

- http://www.britishcouncil.org
- https://in-tendhost.co.uk/britishcounci
- https://in-tendhost.co.uk/britishcouncil
- https://in-tendhost.co.uk/britishcouncil.Once

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-04be55. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-04be55.json.
