---
title: "RBGKEW1375 - RBG Kew Visitor Insights Programme (VIP)"
ocid: "ocds-h6vhtk-04c075"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-04c075"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-04c075.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-04c075.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "ROYAL BOTANIC GARDENS, KEW"
published: "2025-04-01"
---

# RBGKEW1375 - RBG Kew Visitor Insights Programme (VIP)

Buyer: ROYAL BOTANIC GARDENS, KEW  
Current stage: Award  
OCID: ocds-h6vhtk-04c075

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[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-04c075.json)

## Summary

The Royal Botanic Gardens, Kew is procuring ongoing market research services, focusing on visitor insights for both Kew Gardens and Wakehurst. This project, titled "RBG Kew Visitor Insights Programme (VIP)", falls under the services category and is classified under CPV code 79310000. The procurement process is currently in the tender stage. The deadline for tender submissions is 8 January 2025, with electronic and written submission methods available. This open procedure aims to gather data continually to understand visitor profiles, motivations, and experiences, ultimately enhancing the visitor experience through informed, data-driven decisions.

This tender presents a significant opportunity for businesses specialising in market research services, particularly those capable of handling ongoing data collection and analysis. The contract includes components such as survey review, fieldwork management, and regular KPI reporting, making it suitable for businesses with robust analytical capabilities and a strong track record in comprehensive reporting. Small and medium-sized enterprises (SMEs) may find this opportunity particularly beneficial for growth due to the project's emphasis on detailed data provision and actionable insights. With a total contract value of £426,600 and the potential for a contract period extension, businesses have the opportunity to secure a long-term partnership with a notable institution like the Royal Botanic Gardens, Kew.

## Notice

RBG Kew intends to procure a Supplier to carry out an ongoing visitor survey at both Kew Gardens and Wakehurst, to understand visitor profile and motivations and evaluate the visit experience in order to maintain a best-in-class experience. This includes survey review and management of the fieldwork, regular provision of data and KPI reporting, and bi-annual reporting to share key actionable insights and recommendations. The visitor survey is an existing and valuable resource for a wide range of teams across RBG Kew, helping the organisation to make data-driven decisions based on audience trends and visit feedback.

### Lot Information

Lot 1

RBG Kew intends to procure a Supplier to carry out an ongoing visitor survey at both Kew Gardens and Wakehurst, to understand visitor profile and motivations and evaluate the visit experience in order to maintain a best-in-class experience. This includes survey review and management of the fieldwork, regular provision of data and KPI reporting, and bi-annual reporting to share key actionable insights and recommendations. The visitor survey is an existing and valuable resource for a wide range of teams across RBG Kew, helping the organisation to make data-driven decisions based on audience trends and visit feedback.

Renewal: Optional extension clause of up to 24 months

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/012267-2025 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 1 Apr 2025 |
| Submission deadline | 8 Jan 2025 |
| Future notice date | Not specified |
| Award date | 14 Jan 2025 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £426,600 |
| Lots value | £355,500 |
| Awards value | Not specified |
| Contracts value | £205,500 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | ROYAL BOTANIC GARDENS, KEW |
| Locality | RICHMOND |
| Post town | Twickenham |
| Postcode | TW9 3AE |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI7 Outer London - West and North West |
| ITL 3 | TLI75 Hounslow and Richmond upon Thames |
| Local authority | Richmond upon Thames |
| Electoral ward | Kew |
| Westminster constituency | Richmond Park |
| Delivery location | TLI London |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | DJS RESEARCH |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79310000 - Market research services

## Release History

- 1 Apr 2025 at 13:05 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/012267-2025
- 27 Nov 2024 at 14:05 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/038312-2024

## Notice URLs

- http://www.kew.org
- https://www.delta-esourcing.com/delta/viewNotice.html?noticeId=938298481
- https://www.delta-esourcing.com/tenders/UK-UK-Richmond:-Market-research-services./RP8JX5NH87
- https://www.delta-esourcing.com/tenders/UK-title/RP8JX5NH87

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-04c075. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-04c075.json.