---
title: "Experiential Services"
ocid: "ocds-h6vhtk-04c1d7"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-04c1d7"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-04c1d7.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-04c1d7.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "NORTHERN TRAINS LIMITED"
published: "2025-08-07"
---

# Experiential Services

Buyer: NORTHERN TRAINS LIMITED  
Current stage: Award  
OCID: ocds-h6vhtk-04c1d7

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[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-04c1d7.json)

## Summary

Northern Trains Limited, located in York, United Kingdom, has completed the procurement process titled "Experiential Services" under the marketing services category. This process involved the negotiated procedure with prior call for competition in accordance with regulation 47 of the Utilities Contracts Regulations 2016. The contract was awarded on 6th August 2025 to Fresh Approach (UK) Limited for an initial period of two years, with options to extend for up to an additional two years. This follows significant activity to ensure the services align with the Northern brand, providing authentic experiential activations. The procurement was conducted selectively, targeting businesses capable of delivering high-quality brand experiences across the UK.

This contract presents an opportunity for businesses specialising in marketing services to enhance growth through long-term partnerships. Companies well-versed in creating experiential activations that resonate with consumers would find this tender particularly suited to their expertise. The potential to extend the contract period up to four years offers firms stability and the chance to showcase their capabilities in brand activation projects. The partnership with Northern Trains Limited could serve as a valuable reference for future engagements, allowing SMEs and larger agencies alike to build credibility and expand their portfolio in the realm of railway services and beyond.

## Notice

Northern Trains Limited (Northern) are looking for an agency partner to deliver experiential activations on our behalf. Experiential activations will need to be true to the Northern brand, authentic and relevant to our consumer.

### Lot Information

Lot 1

Northern Trains Limited (NTL) conducted this procurement using the negotiated procedure in accordance with regulation 47 of the Utilities Contracts Regulations 2016. Following the ITN Stage, NTL now enters into one contract with the successful Tenderer for an initial period of two (2) years with extension options for a further period of up to two (2) years that are to be taken in up to one (1) year periods for a maximum potential period of four (4) years.

Renewal: Following the ITN Stage, NTL proposes to enter into one contract with the successful Tenderer for an initial period of two (2) years. There will be an extension option for a further period of two (2) years that can be taken in one (1) year periods (1+1) for a maximum potential period of up to four (4) years.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/046758-2025 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Negotiated procedure with prior call for competition |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 7 Aug 2025 |
| Submission deadline | 17 Jan 2025 |
| Future notice date | Not specified |
| Award date | 5 Aug 2025 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £720,000 |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £720,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | NORTHERN TRAINS LIMITED |
| Locality | YORK |
| Post town | York |
| Postcode | YO1 6JT |
| Country | England |
| ITL 1 | TLE Yorkshire and The Humber |
| ITL 2 | TLE2 North Yorkshire |
| ITL 3 | TLE21 York |
| Local authority | York |
| Electoral ward | Micklegate |
| Westminster constituency | York Central |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | FRESH APPROACH (UK |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79342000 - Marketing services

## Release History

- 7 Aug 2025 at 09:05 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/046758-2025
- 16 Jan 2025 at 19:05 - TenderUpdate - Tender Notice - https://www.find-tender.service.gov.uk/Notice/001587-2025
- 3 Dec 2024 at 14:05 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/038918-2024

## Notice URLs

- http://www.northernrailway.co.uk
- https://www.delta-esourcing.com/delta/viewNotice.html?noticeId=967928928
- https://www.delta-esourcing.com/respond/BV94CU5G38
- https://www.delta-esourcing.com/tenders/UK-UK-York:-Marketing-services./BV94CU5G38

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-04c1d7. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-04c1d7.json.