---
title: "OU Brand Tracking/RES/PRO/2024"
ocid: "ocds-h6vhtk-04c252"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-04c252"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-04c252.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-04c252.json"
source: "Find A Tender Service"
current_stage: "Tender"
buyer: "THE OPEN UNIVERSITY"
published: "2024-12-04"
---

# OU Brand Tracking/RES/PRO/2024

Buyer: THE OPEN UNIVERSITY  
Current stage: Tender  
OCID: ocds-h6vhtk-04c252

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-04c252)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-04c252.json)

## Summary

The Open University is inviting tenders for the provision of brand tracking services, specifically to measure awareness and perceptions of its own and competitor brands, as well as to evaluate campaign success among potential students across the UK. The contract also includes tracking services among current students, alumni, and employers. This procurement process, categorised under market research services, falls under the 'services' industry. The tender process is currently active, with submissions due by 9th January 2025. The contract is set to commence for a period of three years, with an optional one-year extension. The procurement method being used is selective, adhering to a restricted procedure as per the Public Contract Regulations 2015.

This tender offers significant opportunities for businesses involved in market research services to collaborate with a prestigious educational institution. The initial stage requires potential bidders to complete a Standard Supplier Selection Questionnaire, with the top five bidders proceeding to the tender stage. The contract value of £904,000 over three to four years indicates a substantial commitment to brand tracking activities. This opportunity is ideal for businesses with expertise in brand analysis, educational market research, and campaign evaluation, providing them with a stable and high-profile project that can contribute to their growth and industry presence.

## Notice

The Open University is seeking a supplier of brand tracking services to support the organisation in measuring awareness and perceptions of the Open University brand, competitor brands and evaluate the success of our specific campaigns amongst potential students in all UK nations. The contract may also include brand tracking services among other audiences such as current students, alumni and employers.

### Lot Information

Lot 1

The Open University is seeking a supplier of brand tracking services to support the organisation in measuring awareness and perceptions of the Open University brand, competitor brands and evaluate the success of our specific campaigns amongst potential students in all UK nations. The contract may also include brand tracking services among other audiences such as current students, alumni and employers.The restricted procurement procedure under the terms of the Public Contract Regulations 2015 requires potential bidders to complete a Standard Supplier Selection Questionnaire in the first instance. The five (5) highest scoring bidders will be invited to the invitation to tender stage.The contract is for an initial period of three (3) years and may be extended by the OU by one further twelve (12) month period up to a maximum of four years in total.Further details are contained in the procurement documents, via the URL link detailed in this notice.

Renewal: The contract is for an initial period of 3 years and may be extended by the OU for a further 12 months (1 year) at its discretion.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/039130-2024 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Restricted procedure |
| Tender suitability | Not specified |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 4 Dec 2024 |
| Submission deadline | 9 Jan 2025 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £904,000 |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Active |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | THE OPEN UNIVERSITY |
| Locality | MILTON KEYNES |
| Post town | Milton Keynes |
| Postcode | MK7 6BP |
| Country | England |
| ITL 1 | TLJ South East (England) |
| ITL 2 | TLJ1 Berkshire, Buckinghamshire and Oxfordshire |
| ITL 3 | TLJ12 Milton Keynes |
| Local authority | Milton Keynes |
| Electoral ward | Monkston |
| Westminster constituency | Milton Keynes Central |
| Delivery location | TLJ12 Milton Keynes |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79310000 - Market research services

## Release History

- 4 Dec 2024 at 17:08 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/039130-2024

## Notice URLs

- https://in-tendhost.co.uk/openuniversity
- https://in-tendhost.co.uk/openuniversity/aspx/BuyerProfiles

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-04c252. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-04c252.json.