---
title: "Production Agency & Brand Hub"
ocid: "ocds-h6vhtk-04c2cf"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-04c2cf"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-04c2cf.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-04c2cf.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "OPEN UNIVERSITY(THE)"
published: "2025-02-04"
---

# Production Agency & Brand Hub

Buyer: OPEN UNIVERSITY(THE)  
Current stage: Award  
OCID: ocds-h6vhtk-04c2cf

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## Summary

The Open University (OU) has completed the procurement process for a new contract titled "Production Agency & Brand Hub," specifically focused on marketing services. The process, which falls under the industry category of services, has awarded the contract to Matrix Graphics Ltd. The contract covers the management and hosting of the Brand Hub, including technical services, digital and creative developments, and production services. Notably, the tendering process began without prior publication of a call for competition due to unique technical requirements. The contract was awarded on 1st February 2025 and holds an initial term of two years, with options to extend for an additional two years, making the total potential duration four years. The project is located predominantly in the UKJ12 region, which encompasses Milton Keynes.

This tender represents a substantial opportunity for businesses involved in digital marketing, creative design, and web development services. The awarded contract enables the successful supplier to engage deeply in the development and maintenance of the OU's Brand Hub, offering significant growth via long-term collaboration. Ideal contenders for this type of procurement would be firms familiar with bespoke brand infrastructure, technical architecture, and digital project management. The breadth of services required—ranging from digital asset creation to intricate problem-solving within the digital environment—presents numerous avenues for business expansion and showcases a company's capability to manage and innovate critical brand and marketing tasks.

## Notice

Contract awarded to one supplier who will be responsible for the Brand hub - hosting and management. This includes both technical services, digital and creative developments, digital builds and regular updates. In addition, we need an agency who can provide digital, creative design and production services. All in line with the OU Brand guidelines.

### Lot Information

Lot 1

Website delivery *Conception, design, development of existing and new digital pages/sites *Hosting of Brand hub and Brand policy *Ongoing maintenance of site, including updating pages and building of new pages, adapting the site for user needs *Services site for both internal (staff) and external (agencies/third party partners) audience with asset distribution *Immediate response to systems issue/errors/changes Brand templates development Using Brand guidelines to design, create and deliver on brand assets and templates for OU colleagues and partners *Build and maintenance of Microsoft Office suite templates, finely tuned to maximize productivity and brand consistency to be used by a broad range of OU stakeholders with built in guidance, preset fonts, colours, brand elements and data-linked elements. Online & offline creative assets *Using Brand guidelines to design, create and deliver on brand assets and templates for OU colleagues and partners *Assets include videos, animations, illustrations; printed assets; graphic files in multiple formats. (e.g. Designing doordrop leaflet; suite of social media animated videos; ezines; openlearn content projects; digital banners; resizing outdoor artwork; brochures; leaflets; building vinyl; pull-up banners; event stand collateral) Brand asset management *Safely store and make maintain Brand assets on both the Asset bank and on servers to service Brand guidelines *Full knowledge of use of Brand guidelines and brand assets Brand guidelines & web toolkits *Creation of multiple brand toolkits and online guidelines with cross-linking to the OU asset bank *The Asset bank is used by both internal and external users for obtaining up to date Brand assets, brand images and case stories *The Asset bank tracks user download details and asset usage Host Brand guidelines *Maintain guidelines - add new pages, action updates, input to development to ensure we are leading with the best technology and for easy user experience. Problem-solving and systems support *Intricate problem-solving within the digital environment, encompassing the rapid deployment of complex solutions that leverage new technologies to address any challenges posed. *Provide technical support to enhance the online offering to OU users *Provide new solution and technology to enhance the user experience and host the complicated web infrastructure End-to-end technical support *Provide solutions and recommendations for best practice/best use of system *Immediate response to critical issues/queries *Immediate response to urgent/business critical changes that need to be implemented Accessibility enhancement *Rigorous adherence to the latest accessibility standards, including WCAG 2.1 AA, with indepth conformance reviews and comprehensive audits, ensuring a frictionless experience for users of all abilities across all media such as templates, guidelines and websites. *Ensure the site is fully compliant with OU and industry accessibility guidance *Knowledge and experience of accessibility requirements for digital and offline users

Options: 2 year agreement with the options to extend for a further 2 x 12 months. Total contract length: 4 years

### Procurement Information

Matrix Graphics Ltd have developed a bespoke brand infrastructure, spanning technical architecture, institutional workflows and alignment to the University's specific operational and compliance requirements. At its core lies a codebase developed over many years, drawing on advanced methodologies, such as modular programming, adaptive algorithms, and bespoke data handling systems, to support the institution's unique and evolving needs.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/003720-2025 |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Limited |
| Procurement method details | Award procedure without prior publication of a call for competition |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 4 Feb 2025 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 6 Dec 2024 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £1,000,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | OPEN UNIVERSITY(THE) |
| Locality | MILTON KEYNES |
| Post town | Milton Keynes |
| Postcode | MK7 6AA |
| Country | England |
| ITL 1 | TLJ South East (England) |
| ITL 2 | TLJ1 Berkshire, Buckinghamshire and Oxfordshire |
| ITL 3 | TLJ12 Milton Keynes |
| Local authority | Milton Keynes |
| Electoral ward | Monkston |
| Westminster constituency | Milton Keynes Central |
| Delivery location | TLJ12 Milton Keynes |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | MATRIX GRAPHICS |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79342000 - Marketing services

## Release History

- 4 Feb 2025 at 16:44 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/003720-2025
- 6 Dec 2024 at 09:20 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/039352-2024

## Notice URLs

- http://www.open.ac.uk
- https://www.open.ac.uk/

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-04c2cf. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-04c2cf.json.