--- title: "Representation work on behalf of AHDB covering the Belgium market (principally for beef and lamb)" ocid: "ocds-h6vhtk-04c2e9" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-04c2e9" markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-04c2e9.md" json_url: "https://d3tenders.com/contract/ocds-h6vhtk-04c2e9.json" source: "Find A Tender Service" current_stage: "Tender" buyer: "AHDB (DEFRA NETWORK ETENDERING PORTAL)" published: "2024-12-06" --- # Representation work on behalf of AHDB covering the Belgium market (principally for beef and lamb) Buyer: AHDB (DEFRA NETWORK ETENDERING PORTAL) Current stage: Tender OCID: ocds-h6vhtk-04c2e9 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-04c2e9) [Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-04c2e9.json) ## Summary The Agriculture and Horticulture Development Board (AHDB), based in Coventry, UK, is seeking a representative to develop awareness of British beef, lamb, and pork products in Belgium. This procurement process falls under the industry category of Public Relations Services and is currently in the Tender stage. Key deadlines include the closing date for submissions at noon on 22 January 2025, with the contract commencing on 1 April 2025 and potentially running until 31 March 2028, depending on extensions. The procurement method is an open procedure, with the total contract value estimated at £390,000 GBP. This tender presents significant business opportunities for agencies and representatives with expertise in food service and retail sectors. Businesses based in or with commercial offices in Belgium, experienced in public relations and marketing, are well-placed to compete. The successful bidder will contribute to the promotion of premium British meat products, enhancing brand visibility and market presence through strategic marketing and communication plans. Companies capable of executing market analyses, developing brand marketing activities, and maintaining regular contact with key market players can find considerable growth potential in aligning with AHDB's objectives. ## Notice AHDB intend to procure a Contract to a successful Agency/Representative to work for AHDB by developing awareness of British beef, lamb and pork products in Belgium. The successful agency/representative must be based or have a commercial office in Belgium. AHDB works to develop awareness of British beef, lamb and pork products, based around its 'Quality meat/beef/lamb/pork from Britain' branding. To support this, AHDB requires the delivery of a comprehensive business development, marketing and communication plan, in both in the food service sector and in the retail sector . Closing date for this tender opportunity is NOON on the 22nd January 2025 Initial contract is for 1 year with options to extend by 1+1 The electronic address at which the Procurement Documents have been made directly available by AHDB by electronic means is https://defra-family.force.com/s/Welcome. This is AHDB's e-Sourcing portal. ### Lot Information Lot 1 AHDB intend to procure a Contract to a successful Agency/Representative to work for AHDB by developing awareness of British beef, lamb and pork products in Belgium. The successful agency/representative must be based or have a commercial office in Belgium. AHDB works to develop awareness of British beef, lamb and pork products, based around its 'Quality meat/beef/lamb/pork from Britain' branding. To support this, AHDB requires the delivery of a comprehensive business development, marketing and communication plan, in both in the food service sector and in the retail sector . 1) A market map, identifying market volumes, key channels of distribution, key suppliers into that market and from where they source their products 2) A plan of brand marketing and business development activity to the audience of distributors, wholesalers, restauranteurs and retailers, encompassing innovative and efficient tools allowing regular contacts with these operators (newsletter, portable apps, receptions etc) .The objective is to strengthen the link of AHDB with key importers / wholesalers / retailer in the Belgian market. The plan of field marketing activities should involve the main English exporters, as well as importers and suppliers serving the Belgian market including those serving the market with UK lamb operating from France. The objective is to add value to beef, lamb and pork sales by product differentiation at point of sale. Renewal: 1 year contract with 1+1 options to extend ## Key Details | Field | Value | | --- | --- | | Publication source | Find A Tender Service | | Latest notice | https://www.find-tender.service.gov.uk/Notice/039397-2024 | | Notice type | Tender Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure | | Tender suitability | Not specified | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 6 Dec 2024 | | Submission deadline | 22 Jan 2025 | | Future notice date | Not specified | | Award date | Not specified | | Contract period | 31 Mar 2025 - 31 Mar 2028 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £390,000 | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Active | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | AHDB (DEFRA NETWORK ETENDERING PORTAL) | | Locality | COVENTRY | | Post town | Coventry | | Postcode | CV3 4SU | | Country | England | | ITL 1 | TLG West Midlands (England) | | ITL 2 | TLG1 Herefordshire, Worcestershire and Warwickshire | | ITL 3 | TLG13 Warwickshire CC | | Local authority | Warwick | | Electoral ward | Cubbington & Leek Wootton | | Westminster constituency | Kenilworth and Southam | | Delivery location | Not specified | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79416000 - Public relations services ## Release History - 6 Dec 2024 at 11:28 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/039397-2024 ## Notice URLs - https://defra-family.force.com/s/Welcome - https://www.gov.uk/government/organisations/agriculture-and-horticulture-development-board - https://www.gov.uk/government/organisations/department-for-environment-food-rural-affairs ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-04c2e9. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-04c2e9.json.