---
title: "Strategic Planning and Media Buying - Full Agency Service"
ocid: "ocds-h6vhtk-04c2f6"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-04c2f6"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-04c2f6.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-04c2f6.json"
source: "Find A Tender Service"
current_stage: "Planning"
buyer: "BIRMINGHAM CITY UNIVERSITY"
published: "2024-12-06"
---

# Strategic Planning and Media Buying - Full Agency Service

Buyer: BIRMINGHAM CITY UNIVERSITY  
Current stage: Planning  
OCID: ocds-h6vhtk-04c2f6

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## Summary

Birmingham City University is entering the planning stage for a procurement process titled "Strategic Planning and Media Buying - Full Agency Service." This tender falls under the advertising and marketing services industry category, with a specific focus on media buying services across various channels and platforms such as TV, VoD, Cinema, Radio, Online, Social Media, and Education Channels. The procurement is located in Birmingham, within the UKG31 region, and carries an estimated value of £7,000,000. Interested parties should note the future notice date of 10th February 2025 for further information and deadlines.

This tender presents significant opportunities for businesses that specialise in comprehensive strategic planning and media buying services. Companies with expertise in multi-platform advertising campaigns, including both digital and traditional media, will find this an attractive contract to pursue. The broad scope of the contract, encompassing a variety of advertising platforms and channels, is ideal for agencies capable of delivering high-impact marketing strategies across diverse audiences, thus expanding their portfolio and enhancing their market presence through collaboration with a reputable educational institution like Birmingham City University.

## Notice

Birmingham City University is looking for a full service strategic planning and media buying agency. Working with the university to plan, manage and report on all strategic marketing campaigns across a range of channels and platforms such as TV, VoD, Cinema, Radio, Online (including SEM, Programmatic, DAX, GDN, Native), Social Media (including Instagram, Tiktok, Snapchat Facebook and X) and Education Channels (including UCAS, WhatUni, The Student Room, IDP Connect).

### Lot Information

Lot 1

Birmingham City University is looking for a full service strategic planning and media buying agency. Working with the university to plan, manage and report on all strategic marketing campaigns across a range of channels and platforms such as TV, VoD, Cinema, Radio, Online (including SEM, Programmatic, DAX, GDN, Native), Social Media (including Instagram, Tiktok, Snapchat Facebook and X) and Education Channels (including UCAS, WhatUni, The Student Room, IDP Connect). Additional information: To register your expression of interest please submit your response using the University's e-tendering portal, Delta: https://www.delta-escourcing.com/delta - project access code: WTKK3Z243N

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/039412-2024 |
| Notice type | Planning Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Not Specified |
| Procurement method details | Not specified |
| Tender suitability | Not specified |
| Awardee scale | Not specified |
| All stages | Planning |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 6 Dec 2024 |
| Submission deadline | Not specified |
| Future notice date | 10 Feb 2025 |
| Award date | Not specified |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £7,000,000 |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Planned |
| Lots status | Planned |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | BIRMINGHAM CITY UNIVERSITY |
| Locality | BIRMIGNHAM |
| Post town | Birmingham |
| Postcode | B5 5JU |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG3 West Midlands |
| ITL 3 | TLG31 Birmingham |
| Local authority | Birmingham |
| Electoral ward | Nechells |
| Westminster constituency | Birmingham Ladywood |
| Delivery location | TLG31 Birmingham |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79000000 - Business services: law, marketing, consulting, recruitment, printing and security
- 79340000 - Advertising and marketing services

## Release History

- 6 Dec 2024 at 12:05 - Planning - Planning Notice - https://www.find-tender.service.gov.uk/Notice/039412-2024

## Notice URLs

- https://www.bcu.ac.uk
- https://www.delta-escourcing.com/delta
- https://www.delta-esourcing.com/respond/WTKK3Z243N
- https://www.delta-esourcing.com/tenders/UK-UK-Birmignham:-Advertising-and-marketing-services./WTKK3Z243N

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-04c2f6. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-04c2f6.json.