---
title: "2024-729 AHDB France requirements for graphic design & communications (Website maintenance/Digital actions/Content creation/Print)"
ocid: "ocds-h6vhtk-04c2f8"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-04c2f8"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-04c2f8.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-04c2f8.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD"
published: "2025-03-14"
---

# 2024-729 AHDB France requirements for graphic design & communications (Website maintenance/Digital actions/Content creation/Print)

Buyer: AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD  
Current stage: Award  
OCID: ocds-h6vhtk-04c2f8

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## Summary

The Agriculture and Horticulture Development Board (AHDB) in Coventry, UK, has completed the procurement process for graphic design and communication services under the title "2024-729 AHDB France requirements for graphic design & communications (Website maintenance/Digital actions/Content creation/Print)." This tender, classified under the graphic design services CPV code 79822500 and focused on the 'services' industry category, was awarded on 7th March 2025. AHDB sought a digital agency specialising in the food sector and preferably based in France, with the procurement conducted via an open procedure. The successful supplier, Agence IF, is tasked with various digital and offline promotional activities, with the total contract budget potentially reaching €400,000 over three years, starting 1st April 2025 and ending 31st March 2028. 

This tender creates significant growth opportunities for digital agencies, particularly those with expertise in the food sector and the ability to deliver comprehensive digital content and promotional strategies. Businesses well-suited to compete include those experienced in website design, SEO-driven content creation, and digital communication through social media, as well as proficient in aligning offline and online branded assets. Agencies that can produce materials in French and English and those focused on B2B marketing in the food sector will find this contract particularly beneficial, as it aims to enhance the image of British beef and lamb in the French market.

## Notice

AWARDED - AHDB France intend to procure a digital agency, preferably based in France and specialising in the food sector for graphic design and communications requirements.
The successful agency must be able to meet the needs of AHDB in terms of 4 main areas, shown below:
1) Website design and development
2) Digital Content creation (SEO driven articles, graphics and videos)
3) Digital promotion and communication activities in general, aimed at professionals through social media and other channels
4) Offline design: support alignment between offline and online branded assets. Offline assets may include brochures, posters, labels, invitations, leaflets, adverts in trade magazines, logos etc

### Lot Information

Lot 1

AHDB France intend to procure a digital agency, preferably based in France and specialising in the food sector for graphic design and communications requirements.
The successful agency must be able to meet the needs of AHDB in terms of 4 main areas, shown below:
1) Website design and development
2) Digital Content creation (SEO driven articles, graphics and videos)
3) Digital promotion and communication activities in general, aimed at professionals through social media and other channels
4) Offline design: support alignment between offline and online branded assets. Offline assets may include brochures, posters, labels, invitations, leaflets, adverts in trade magazines, logos etc. The maximum budget is EUR100 K for the first year, VAT excluded, and up to 150K per annum for the following 2 years therefore there is the potential for a total contract amount of EUR400k if all extensions are taken up by AHDB.

Renewal: Initial 1 year contract with options to extend by 1+1

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/009360-2025 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 14 Mar 2025 |
| Submission deadline | 20 Jan 2025 |
| Future notice date | Not specified |
| Award date | 7 Mar 2025 |
| Contract period | 31 Mar 2025 - 31 Mar 2028 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £275,000 |
| Lots value | £275,000 |
| Awards value | Not specified |
| Contracts value | £80,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD |
| Additional buyers | AHDB (DEFRA NETWORK ETENDERING PORTAL) |
| Locality | COVENTRY |
| Post town | Coventry |
| Postcode | CV3 4SU |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG1 Herefordshire, Worcestershire and Warwickshire |
| ITL 3 | TLG13 Warwickshire CC |
| Local authority | Warwick |
| Electoral ward | Cubbington & Leek Wootton |
| Westminster constituency | Kenilworth and Southam |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | AGENCE IF |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79822500 - Graphic design services

## Release History

- 14 Mar 2025 at 09:54 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/009360-2025
- 6 Dec 2024 at 12:12 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/039414-2024

## Notice URLs

- https://defra-family.force.com/s/Welcome
- https://www.gov.uk/government/organisations/agriculture-and-horticulture-development-board
- https://www.gov.uk/government/organisations/department-for-environment-food-rural-affairs

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-04c2f8. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-04c2f8.json.