---
title: "User Experience (Ux) and User Insight Platform"
ocid: "ocds-h6vhtk-04c72f"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-04c72f"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-04c72f.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-04c72f.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "ORDNANCE SURVEY LIMITED"
published: "2025-05-29"
---

# User Experience (Ux) and User Insight Platform

Buyer: ORDNANCE SURVEY LIMITED  
Current stage: Award  
OCID: ocds-h6vhtk-04c72f

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-04c72f)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-04c72f.json)

## Summary

The public procurement process for the "User Experience (Ux) and User Insight Platform" is being led by Ordnance Survey Limited, located in Southampton, United Kingdom. This tender falls under the industry category of Software package and information systems, with the main procurement category being goods. The procurement process is currently in the tender update stage as of 29th May 2025. The tender originally announced an initial estimated total value of £299,214.30, which has now been updated to £600,000, reflecting the potential additional spend should the contract be extended beyond its initial two-year term. This process is conducted using an open procedure, ensuring transparency and competitive participation.

This tender offers significant opportunities for businesses specialising in software platforms that provide comprehensive user research and usability testing. Companies with capabilities in delivering diverse participant pools for rapid user insight testing would be well-positioned to compete. The opportunity is conducive to businesses of various scales, with particularly favourable criteria for quality and cost, which are weighted 70% and 30% respectively in the award criteria. SMEs that can offer innovative solutions in user experience and market research could leverage this contract to expand their portfolio and establish a strong partnership with a prestigious national mapping agency, thereby enhancing their market presence and credibility.

## Notice

OS required a robust user research and usability testing platform that delivered valuable insights and facilitated market research into user behaviour, preferences, and interactions. Additionally, there was a need for access to a diverse participant pool, enabling 24/7 user insight testing with rapid results. This platform provides reliable data from a cohort of individuals, including those OS would not typically have had access to, ensuring comprehensive and inclusive insights.

### Lot Information

Lot 1

OS required a robust user research and usability testing platform that delivered valuable insights and facilitated market research into user behaviour, preferences, and interactions. Additionally, there was a need for access to a diverse participant pool, enabling 24/7 user insight testing with rapid results. This platform provides reliable data from a cohort of individuals, including those OS would not typically have had access to, ensuring comprehensive and inclusive insights.

Options: The contract has the option to extend annually for a further two years, therefore if all extensions were taken the total length of the contract would be for four years (2+1+1).

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/028494-2025 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Goods |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 29 May 2025 |
| Submission deadline | 20 Jan 2025 |
| Future notice date | Not specified |
| Award date | 18 Mar 2025 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £299,214 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | ORDNANCE SURVEY LIMITED |
| Locality | SOUTHAMPTON |
| Post town | Not specified |
| Postcode | N/A |
| Country | Not specified |
| ITL 1 | Not specified |
| ITL 2 | Not specified |
| ITL 3 | Not specified |
| Local authority | Not specified |
| Electoral ward | Not specified |
| Westminster constituency | Not specified |
| Delivery location | TLJ32 Southampton |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | USERTESTING TECHNOLOGIES |

## CPV Codes

### Divisions

- 48 - Software package and information systems

### Codes

- 48000000 - Software package and information systems

## Release History

- 29 May 2025 at 13:41 - TenderUpdate - Tender Notice - https://www.find-tender.service.gov.uk/Notice/028494-2025
- 19 Mar 2025 at 14:12 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/010165-2025
- 11 Dec 2024 at 14:54 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/039954-2024

## Notice URLs

- https://in-tendhost.co.uk/os
- https://www.ordnancesurvey.co.uk/

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-04c72f. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-04c72f.json.