---
title: "Strategic Planning and Media Buying - Full Agency Service"
ocid: "ocds-h6vhtk-04c742"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-04c742"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-04c742.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-04c742.json"
source: "Find A Tender Service"
current_stage: "Tender"
buyer: "BIRMINGHAM CITY UNIVERSITY"
published: "2024-12-11"
---

# Strategic Planning and Media Buying - Full Agency Service

Buyer: BIRMINGHAM CITY UNIVERSITY  
Current stage: Tender  
OCID: ocds-h6vhtk-04c742

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-04c742)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-04c742.json)

## Summary

Birmingham City University is seeking a comprehensive strategic planning and media buying agency to manage all its marketing campaigns. The project, titled "Strategic Planning and Media Buying - Full Agency Service," falls under the advertising and marketing services industry category. The procurement process is currently in the tender stage, with the latest update noted on 11th December 2024. The procurement method follows the legal framework established by CELEX 32014L0024. The services required include strategic planning, management, and reporting of campaigns across various channels such as TV, radio, online platforms, and social media. The location for this project is Birmingham, UK, with the university's address at University House, 15 Bartholomew Row, Birmingham, B5 5JU.

This tender provides a significant opportunity for businesses specializing in advertising and marketing services, particularly those experienced with multi-channel media buying and strategic planning. Companies with expertise in digital marketing, including SEM, programmatic advertising, and social media campaigns, as well as traditional media channels, would be well-suited to compete. The successful bidder will collaborate closely with Birmingham City University to enhance its marketing efforts across various platforms, offering an avenue for substantial business growth and the expansion of their service portfolio in the education sector.

## Notice

Birmingham City University is looking for a full service strategic planning and media buying agency. Working with the university to plan, manage and report on all strategic marketing campaigns across a range of channels and platforms such as TV, VoD, Cinema, Radio, Online (including SEM, Programmatic, DAX, GDN, Native), Social Media (including Instagram, Tiktok, Snapchat Facebook and X) and Education Channels (including UCAS, WhatUni, The Student Room, IDP Connect).

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/039980-2024 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Not Specified |
| Procurement method details | Not specified |
| Tender suitability | Not specified |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 11 Dec 2024 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Not specified |
| Lots status | Not specified |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | BIRMINGHAM CITY UNIVERSITY |
| Locality | BIRMINGHAM |
| Post town | Birmingham |
| Postcode | B5 5JU |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG3 West Midlands |
| ITL 3 | TLG31 Birmingham |
| Local authority | Birmingham |
| Electoral ward | Nechells |
| Westminster constituency | Birmingham Ladywood |
| Delivery location | Not specified |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services

## Release History

- 11 Dec 2024 at 16:05 - TenderUpdate - Tender Notice - https://www.find-tender.service.gov.uk/Notice/039980-2024

## Notice URLs

- https://ted.europa.eu/udl?uri=TED:NOTICE:114840-2020:TEXT:EN:HTML
- https://www.bcu.ac.uk
- https://www.delta-escourcing.com/delta
- https://www.delta-esourcing.com/respond/WTKK3Z243N
- https://www.delta-esourcing.com/tenders/UK-UK-Birmignham:-Advertising-and-marketing-services./WTKK3Z243N
- https://www.delta-esourcing.com/tenders/UK-UK-Birmingham:-Advertising-and-marketing-services./WTKK3Z243N

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-04c742. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-04c742.json.