---
title: "Student Recruitment Advertising"
ocid: "ocds-h6vhtk-04c85f"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-04c85f"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-04c85f.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-04c85f.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "QUEEN MARGARET UNIVERSITY"
published: "2025-09-02"
---

# Student Recruitment Advertising

Buyer: QUEEN MARGARET UNIVERSITY  
Current stage: Award  
OCID: ocds-h6vhtk-04c85f

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## Summary

Queen Margaret University, based in Musselburgh, United Kingdom, has completed a procurement process for student recruitment advertising services. This contract, valued at £260,000, was awarded to Penna Plc under a limited procurement method, which allowed for a direct award due to reasons of extreme urgency. The contract, aimed at strategizing, executing, and monitoring campaign activities to boost student recruitment, falls under the services category, specifically advertising and marketing. The initial contract was signed on 16th December 2024 and was intended to run for one year, ensuring continuity of services during the absence of a Head of Procurement at the university.

This tender presents significant opportunities for businesses operating in the advertising and marketing services sector, especially those capable of delivering comprehensive campaign strategies for higher education institutions. Companies with expertise in creating targeted student recruitment campaigns would find this contract particularly beneficial to their growth, as it leverages the possibility of establishing a long-term relationship with a prominent public educational body like Queen Margaret University. The procurement process highlights the potential for suppliers who can swiftly adapt to urgent requirements and offer high-standard marketing solutions without the need for an open call for competition.

## Notice

QMU requires a competent and proficient supplier to support the strategizing, execution and monitoring of campaign activity in order to stimulate student recruitment.

### Lot Information

Lot 1

Non-competitive action carried out due to reasons of extreme urgency according to regulation 6(1)(C). Contract awarded to incumbent supplier, Penna Plc, to ensure continuity of student advertising services in the absence of a Head of Procurement for one year contract. Full procurement to be carried out once contract expires.

### Procurement Information

Non-competitive action carried out due to reasons of extreme urgency according to regulation 6(1)(C). Contract awarded to incumbent supplier, Penna Plc, to ensure continuity of student advertising services in the absence of a Head of Procurement for one year contract. Full procurement to be carried out once contract expires.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/053113-2025 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Limited |
| Procurement method details | Award procedure without prior publication of a call for competition |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 2 Sep 2025 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 16 Dec 2024 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £260,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Cancelled |
| Lots status | Cancelled |
| Awards status | Active, Unsuccessful |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | QUEEN MARGARET UNIVERSITY |
| Locality | MUSSELBURGH |
| Post town | Edinburgh |
| Postcode | EH21 6UU |
| Country | Scotland |
| ITL 1 | TLM Scotland |
| ITL 2 | TLM1 East Central Scotland |
| ITL 3 | TLM11 East Lothian and Midlothian |
| Local authority | East Lothian |
| Electoral ward | Musselburgh |
| Westminster constituency | Edinburgh East and Musselburgh |
| Delivery location | TLM73 East Lothian and Midlothian |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | PENNA |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services

## Release History

- 2 Sep 2025 at 11:15 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/053113-2025
- 16 Dec 2024 at 14:25 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/040450-2024

## Notice URLs

- http://www.qmu.ac.uk/
- https://api.publiccontractsscotland.gov.uk/v1/Notice?id=ocds-r6ebe6-0000785945
- https://www.publiccontractsscotland.gov.uk/search/Search_AuthProfile.aspx?ID=AA00364

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-04c85f. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-04c85f.json.