---
title: "British Museum Brand and Identity Project Phase II Design"
ocid: "ocds-h6vhtk-04c899"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-04c899"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-04c899.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-04c899.json"
source: "Find A Tender Service"
current_stage: "Tender"
buyer: "THE TRUSTEES OF THE BRITISH MUSEUM"
published: "2024-12-17"
---

# British Museum Brand and Identity Project Phase II Design

Buyer: THE TRUSTEES OF THE BRITISH MUSEUM  
Current stage: Tender  
OCID: ocds-h6vhtk-04c899

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## Summary

The Trustees of the British Museum have initiated a tender process for the "British Museum Brand and Identity Project Phase II Design," focused on design consultancy services. The procurement process is currently in the tender stage, with the deadline for submissions set for 3rd February 2025. The project, based in London, falls under the industry category of services and is part of a broader effort to re-imagine the Museum’s brand and visual/vocal identity in alignment with its new vision and values established by a recent brand strategy. The tender will be conducted as an open procedure, and the successful partner will be expected to work on developing and embedding a new coherent identity for the Museum over a 270-day contract period, valued at £150,000 GBP.

This tender offers significant opportunities for businesses, especially small and medium enterprises (SMEs), specialising in design and graphic design services. The project requires innovative thinking to create a unified brand identity applicable across numerous platforms—ranging from merchandise and digital content to exhibition materials and print media. Firms with a robust portfolio in visual and vocal identity design, and those that can effectively handle the rollout and implementation of brand guidelines, will find this tender suited to their expertise. By participating, businesses have the chance to collaborate with a prestigious cultural institution, which could substantially enhance their portfolio and market reputation.

## Notice

The British Museum is embarking on a complete transformation and as part of that journey we have launched a project to review and re-imagine our brand and our visual/vocal identity. Increasing activity around the Museum's masterplan, and the arrival of a new museum Director in 2024 makes now the right moment to consider our vision and values, review our brand and move forward with a compelling new approach to how we communicate and present ourselves. The Brand and Identity Project will deliver this transformation. It is being conducted in two phases. In Phase 1 research will be conducted to understand the Museum's position in the global context followed by a brand audit leading to the creation of a brand strategy. An agency has been appointed to Phase I and work is now underway. In Phase II, which is the subject of this procurement exercise, we are looking for a partner to work with us to translate our new vision and values, and the brand strategy developed in Phase I, into a coherent and compelling visual and vocal identity. This identity should comprise a clear system that conveys the brand idea and narrative in such a way that it can be used and applied consistently to internal and external products and services, across our many audiences, locally, nationally, and globally.

### Lot Information

Lot 1

This commission involved the delivery of two elements: a) New visual/vocal identity - To translate the new brand strategy into an evolved visual and vocal identity for the British Museum, one that is rooted in our vision and values. The consultant should aim to unify and consolidate our look so that it can be used and applied consistently across the entire Museum, and all our many activities. The brand should be flexible and adaptable, so it can be effortlessly used across multiple platforms - for example, a coffee cup, branded merchandise, out of home exhibition poster, event invitation, Members magazine, staff uniform, research presentation, or on our website, social and other digital platforms. b) Visual/vocal identity roll-out - To implement and embed the agreed visual and vocal identity, providing style guidelines, guidance on brand architecture, templates, toolkits, and advice on application and use. This project needs to engage Museum staff, stakeholders and audiences in a collaborative and positive way. This will give strength to the outcomes and support an authentic and compelling result. The visual/vocal identity must work for all parts of the Museum, across all activity, in all its varied contexts. Fresh and innovative thinking will help ensure that it reflects our vision and values, builds on our new brand strategy and that it presents a holistic and unified Museum persona. Full details of the scope requirements are set out in the procurement documents. Additional information: To respond to this opportunity please click here: https://www.delta-esourcing.com/respond/8R48YVXGR9

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/040545-2024 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 17 Dec 2024 |
| Submission deadline | 3 Feb 2025 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £150,000 |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Active |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | THE TRUSTEES OF THE BRITISH MUSEUM |
| Locality | LONDON |
| Post town | Central London |
| Postcode | WC1B 3DG |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI36 Camden |
| Local authority | Camden |
| Electoral ward | Bloomsbury |
| Westminster constituency | Holborn and St Pancras |
| Delivery location | TLI London |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79415200 - Design consultancy services
- 79822500 - Graphic design services

## Release History

- 17 Dec 2024 at 10:05 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/040545-2024

## Notice URLs

- http://www.britishmuseum.org
- https://www.delta-esourcing.com/respond/8R48YVXGR9
- https://www.delta-esourcing.com/tenders/UK-UK-London:-Design-consultancy-services./8R48YVXGR9

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-04c899. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-04c899.json.