--- title: "Marketing Services for XC Trains Limited (CrossCountry) & The Chiltern Railway Company Limited (Chiltern)" ocid: "ocds-h6vhtk-04c89d" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-04c89d" markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-04c89d.md" json_url: "https://d3tenders.com/contract/ocds-h6vhtk-04c89d.json" source: "Find A Tender Service" current_stage: "Tender" buyer: "ARRIVA UK TRAINS LIMITED" published: "2024-12-17" --- # Marketing Services for XC Trains Limited (CrossCountry) & The Chiltern Railway Company Limited (Chiltern) Buyer: ARRIVA UK TRAINS LIMITED Current stage: Tender OCID: ocds-h6vhtk-04c89d [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-04c89d) [Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-04c89d.json) ## Summary ARRIVA UK TRAINS LIMITED is seeking a dynamic full-service marketing agency to provide marketing services for CrossCountry and Chiltern Railway companies. This tender, tagged as active and classified under marketing services (CPV 79342000), calls for creative development, media planning and buying, social media management, research, and marketing strategies. The procurement method is selective through a negotiated procedure with a prior call for competition, and interested agencies must submit their notes of interest by email to Tom Baker at bakertom@arriva.co.uk by 17 January 2025. The contract duration is set to 720 days, with potential for renewal details provided in the main tender document. The tender targets specific UK regions, including UKF1, UKG3, UKH, and UKJ1, requiring the agency to have offices in these locations to understand local route challenges. This tender offers significant opportunities for a marketing agency with comprehensive capabilities and a strategic approach to support business growth for CrossCountry and Chiltern. Businesses that excel in innovative concepts, budget efficiencies, and a proven track record of driving brand growth are well-suited for this opportunity. Agencies must also demonstrate professionalism, agility in responding to market changes, and effective collaboration with internal teams, elevating brand presence and supporting long-term objectives. This procurement process presents an ideal growth platform for marketing companies that can bring substantial value through creative and strategic alignment with ARRIVA UK TRAINS LIMITED's objectives. ## Notice Two Train Operating Companies (TOC's) within the Arriva UK Trains Group - CrossCountry and Chiltern - are seeking a dynamic full integrated service marketing agency to deliver an integrated suite of services, including creative development, media planning and buying, social media, research and marketing & communications strategy. The ideal agency will possess an in-house team capable of comprehensive solutions and be willing to immerse in our business. Please submit your note of interest in email to: bakertom@arriva.co.uk Due to rail franchising requirements, there will be a requirement for termination for convenience on 3 months notice and the contract will also need to be able to be transferred to a public sector operator. ### Lot Information CrossCountry Only CrossCountry are seeking a dynamic full integrated service marketing agency to deliver an integrated suite of services, including creative development, media planning and buying, social media, research and marketing & communications strategy. The ideal agency will possess an in-house team capable of comprehensive solutions and be willing to immerse in our business. Agencies must: * Bring innovative concepts and focus on budget efficiencies for maximum impact. * Continued media booking as well as innovative ideation for the purchasing funnel. * Have a proven track record in driving brand growth and marketing success. * Collaborate seamlessly with our teams to add measurable value. * Understand our unique business challenges and demonstrate professionalism and attention to detail. * Be agile in responding to evolving market conditions. * Continue to develop our brand platforms, "Take Us On Your Journey" and "Explore More" and which has seen significant investment. * Have an understanding of internal communications and support for our internal comms department for deployment of items * Have offices local to the operating routes for understanding local route and challenges We want an agency that acts as an extension of our marketing team, helping elevate our brand presence and support long-term strategic objectives. Please submit your note of interest in email to: bakertom@arriva.co.uk Due to rail franchising requirements, there will be a requirement for termination for convenience on 3 months notice and the contract will also need to be able to be transferred to a public sector operator. Renewal: Details of this will be shared in the main tender document. Chiltern Only Chiltern are seeking a dynamic full integrated service marketing agency to deliver an integrated suite of services, including creative development, media planning and buying, social media, research and marketing & communications strategy. The ideal agency will possess an in-house team capable of comprehensive solutions and be willing to immerse in our business. Agencies must: * Bring innovative concepts and focus on budget efficiencies for maximum impact. * Continued media booking as well as innovative ideation for the purchasing funnel. * Have a proven track record in driving brand growth and marketing success. * Collaborate seamlessly with our teams to add measurable value. * Understand our unique business challenges and demonstrate professionalism and attention to detail. * Be agile in responding to evolving market conditions. * Continue to develop our brand platforms, "Take Us On Your Journey" and "Explore More" and which has seen significant investment. * Have an understanding of internal communications and support for our internal comms department for deployment of items * Have offices local to the operating routes for understanding local route and challenges We want an agency that acts as an extension of our marketing team, helping elevate our brand presence and support long-term strategic objectives. Please submit your note of interest in email to: bakertom@arriva.co.uk Due to rail franchising requirements, there will be a requirement for termination for convenience on 3 months notice and the contract will also need to be able to be transferred to a public sector operator. Renewal: Details of this will be shared in the main tender document. ## Key Details | Field | Value | | --- | --- | | Publication source | Find A Tender Service | | Latest notice | https://www.find-tender.service.gov.uk/Notice/040551-2024 | | Notice type | Tender Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Selective | | Procurement method details | Negotiated procedure with prior call for competition | | Tender suitability | Not specified | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 17 Dec 2024 | | Submission deadline | 17 Jan 2025 | | Future notice date | Not specified | | Award date | Not specified | | Contract period | Not specified | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | Not specified | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Active | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | ARRIVA UK TRAINS LIMITED | | Locality | SUNDERLAND | | Post town | Not specified | | Postcode | N/A | | Country | Not specified | | ITL 1 | Not specified | | ITL 2 | Not specified | | ITL 3 | Not specified | | Local authority | Not specified | | Electoral ward | Not specified | | Westminster constituency | Not specified | | Delivery location | TLF1 Derbyshire and Nottinghamshire, TLG3 West Midlands, TLH East (England), TLJ1 Berkshire, Buckinghamshire and Oxfordshire | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79342000 - Marketing services ## Release History - 17 Dec 2024 at 10:17 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/040551-2024 ## Notice URLs - https://www.arrivagroup.com/ ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-04c89d. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-04c89d.json.