---
title: "Supply of Salesforce Marketing Cloud Licenses"
ocid: "ocds-h6vhtk-04cc4c"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-04cc4c"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-04cc4c.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-04cc4c.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "OPEN UNIVERSITY(THE)"
published: "2025-01-30"
---

# Supply of Salesforce Marketing Cloud Licenses

Buyer: OPEN UNIVERSITY(THE)  
Current stage: Award  
OCID: ocds-h6vhtk-04cc4c

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## Summary

The Open University (OU) has awarded a contract to Salesforce UK Limited for the ongoing supply of Salesforce Marketing Cloud Licenses. This procurement falls under the category of sales or marketing software packages and is essential for the university's current marketing programme. The contract is located in Milton Keynes and is set to last for three years with a possible extension for an additional three years, totalling a potential six-year period. The total contract value, including all extension options, is approximately £2,000,000. The procurement stage is complete, and the contract was officially signed on 17 December 2024. The procurement method was a limited competitive procedure without prior publication, due to the proprietary nature of the product required.

This tender presents opportunities for businesses involved in the supply and support of specialist software, particularly those that can provide bespoke solutions tied to marketing operations. Companies that have expertise in large-scale software deployments or those that are partners and resellers of Salesforce products could find this type of tender beneficial for growth. The transition from a reseller model to direct engagement with Salesforce signifies OU's strategy to optimise their procurement costs, potentially opening collaboration opportunities for specialist consultants and integrators in the field of educational technology.

## Notice

The Open University is procuring specialist software licenses from a third-party provider.

### Lot Information

Lot 1

This procurement is for the on-going supply of licenses for the Salesforce Marketing Cloud solution which is embedded into OU systems and process and it currently heavily used in our current marketing programme. The licenses are to be renewed for a period of 3 years with an additional 3 years extension option (total 6 years), for c. PS275,000 per annum for the first three years, and up to a total contract value of PS2,000,000 (inc VAT) including all extension options. The OU's strategy is to move away from the reseller model and go direct to Salesforce to deliver savings.

Options: Option to extend for an additional 3 years beyond the initial 3 year period, giving a potential total value of the contract up to a maximum of PS2.000,000 after all extension options.

### Procurement Information

The procurement falls outside the scope of application of the regulations Explanation: (32) Negotiated without a prior publication (b) The works, supplies or services can be provided only by a particular economic operator for the following reason: (ii) Proprietary items available from only owner of intellectual property rights; copyrights or distribution rights.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/003057-2025 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Goods |
| Procurement method | Limited |
| Procurement method details | Award procedure without prior publication of a call for competition |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 30 Jan 2025 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 17 Dec 2024 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £2,000,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | OPEN UNIVERSITY(THE) |
| Locality | MILTON KEYNES |
| Post town | Milton Keynes |
| Postcode | MK7 6AA |
| Country | England |
| ITL 1 | TLJ South East (England) |
| ITL 2 | TLJ1 Berkshire, Buckinghamshire and Oxfordshire |
| ITL 3 | TLJ12 Milton Keynes |
| Local authority | Milton Keynes |
| Electoral ward | Monkston |
| Westminster constituency | Milton Keynes Central |
| Delivery location | TLJ12 Milton Keynes |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | SALESFORCE |

## CPV Codes

### Divisions

- 48 - Software package and information systems

### Codes

- 48481000 - Sales or marketing software package

## Release History

- 30 Jan 2025 at 10:20 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/003057-2025
- 20 Dec 2024 at 15:49 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/041260-2024

## Notice URLs

- http://www.open.ac.uk
- https://www.in-tendhost.co.uk/openuniversity

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-04cc4c. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-04cc4c.json.