---
title: "DfI Safe and Sustainable Travel Advertising Services"
ocid: "ocds-h6vhtk-04cd31"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-04cd31"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-04cd31.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-04cd31.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "DEPARTMENT FOR INFRASTRUCTURE"
published: "2024-12-31"
---

# DfI Safe and Sustainable Travel Advertising Services

Buyer: DEPARTMENT FOR INFRASTRUCTURE  
Current stage: Award  
OCID: ocds-h6vhtk-04cd31

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-04cd31)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-04cd31.json)

## Summary

The Department for Infrastructure (DfI) in Belfast has awarded a contract titled "DfI Safe and Sustainable Travel Advertising Services" in the industry category of advertising services. This contract, which initially commenced on 15 January 2020, is aimed at promoting safe and sustainable travel in Northern Ireland through strategic advertising initiatives. The procurement, classified under services, involves delivering digital and other advertising activities to encourage road users to adopt sustainable and active travel behaviours. The original contract, valued at £5,640,000, has recently been modified to extend its duration by six months, from 15 January 2025 to 14 July 2025, without an increase in value. This extension ensures continuous service while a new tender is expedited.

This tender provides an excellent opportunity for businesses specialising in creative advertising services, particularly those with experience in sustainable travel campaigns and digital marketing. Companies like Ardmore Advertising and Marketing, the current supplier, exemplify the type of businesses well-suited to leverage this opportunity for growth. SMEs in the advertising sector that can deliver innovative and effective campaigns to influence public behaviour are encouraged to participate. Such contracts not only offer substantial financial rewards but also the chance to contribute meaningfully to societal goals, thereby enhancing a company's portfolio and reputation in public service advertising.

### Lot Information

Lot 1

The Department for Infrastructure (DfI) wishes to appoint an advertising agency to deliver advertising services and associated activity, including digital, to promote safe and sustainable travel in Northern Ireland. The purpose of the contract is to influence positive change in road user behaviours and a modal shift towards sustainable,mainly active travel.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/041641-2024 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Not Specified |
| Procurement method details | Not specified |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 31 Dec 2024 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 15 Jan 2020 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £5,640,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Not specified |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | DEPARTMENT FOR INFRASTRUCTURE |
| Locality | BELFAST |
| Post town | Northern Ireland |
| Postcode | BT7 2JA |
| Country | Northern Ireland |
| ITL 1 | TLN Northern Ireland |
| ITL 2 | TLN0 Northern Ireland |
| ITL 3 | TLN06 Belfast |
| Local authority | Belfast |
| Electoral ward | Central |
| Westminster constituency | Belfast South and Mid Down |
| Delivery location | TLN Northern Ireland |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | ARDMORE ADVERTISING AND MARKETING |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79341000 - Advertising services

## Release History

- 31 Dec 2024 at 14:54 - AwardUpdate - Award Notice - https://www.find-tender.service.gov.uk/Notice/041641-2024

## Notice URLs

- https://etendersni.gov.uk/epps
- https://ted.europa.eu/udl?uri=TED:NOTICE:426479-2019:TEXT:EN:HTML
- https://www.ardmore.co.uk/contact/

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-04cd31. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-04cd31.json.