---
title: "Digital Media Buying Services (2025)"
ocid: "ocds-h6vhtk-04cd8a"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-04cd8a"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-04cd8a.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-04cd8a.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "UNIVERSITY OF CUMBRIA"
published: "2025-04-08"
---

# Digital Media Buying Services (2025)

Buyer: UNIVERSITY OF CUMBRIA  
Current stage: Award  
OCID: ocds-h6vhtk-04cd8a

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## Summary

The University of Cumbria has completed the procurement process for "Digital Media Buying Services (2025)", falling under the category of "Marketing management consultancy services" (CPV 79413000). This process, under an open procurement method, was focused on engaging media agencies to support the university's multi-channel student recruitment marketing campaigns aimed at increasing UK applications. The procurement initially included two lots: Paid Media and Traditional Media, but both were eventually cancelled. The contract has a value of £750,000 and was awarded on 8th April 2025 to Education Cubed Ltd, based in Brighton. The procurement process incorporated options for electronic submissions and included economic and technical selection criteria.

This tender presents significant growth opportunities for businesses specialising in marketing management consultancy services and digital media. Companies with expertise in orchestrating complex multi-channel campaigns would find this tender particularly advantageous. Small to medium-sized enterprises (SMEs) and experienced media agencies could leverage such contracts to not only broaden their service portfolio but also establish long-term partnerships with educational institutions. The framework agreement included in the procurement methods suggests potential for this contract to create sustained business expansion over multiple years, especially with an initial contract period effective up to 2027 and renewal options based on performance.

## Notice

The University of Cumbria runs a number of multi-channels UG and PG (PGT, PGR and PGCE), B2B2C student recruitment marketing campaigns across a range of different target audiences, with the aim of raising awareness of, and stimulating desire for, the study opportunities offered. The ultimate objective is to grow matriculations and income to the University by increasing the number of applications from the UK. We are looking to engage the services of media agencies to deliver this provision.

### Lot Information

25-09

The University of Cumbria runs a number of multi-channels UG and PG (PGT, PGR and PGCE), B2B2C student recruitment marketing campaigns across a range of different target audiences, with the aim of raising awareness of, and stimulating desire for, the study opportunities offered. The ultimate objective is to grow matriculations and income to the University by increasing the number of applications from the UK.

Renewal: option to extend for a further 1 year (based on performance)

25-09

The University of Cumbria runs a number of multi-channels UG and PG (PGT, PGR and PGCE), B2B2C student recruitment marketing campaigns across a range of different target audiences, with the aim of raising awareness of, and stimulating desire for, the study opportunities offered. The ultimate objective is to grow matriculations and income to the University by increasing the number of applications from the UK.

Renewal: option to extend for a further 1 year (based on performance)

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/013599-2025 |
| Notice type | Tender Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 8 Apr 2025 |
| Submission deadline | 6 Feb 2025 |
| Future notice date | Not specified |
| Award date | 7 Apr 2025 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £250,000 |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £750,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | UNIVERSITY OF CUMBRIA |
| Locality | CARLISLE |
| Post town | Carlisle |
| Postcode | CA1 2HH |
| Country | England |
| ITL 1 | TLD North West (England) |
| ITL 2 | TLD1 Cumbria |
| ITL 3 | TLD13 Cumberland |
| Local authority | Cumberland |
| Electoral ward | Castle |
| Westminster constituency | Carlisle |
| Delivery location | TLD1 Cumbria |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | EDUCATION CUBED |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79413000 - Marketing management consultancy services

## Release History

- 8 Apr 2025 at 10:35 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/013599-2025
- 6 Jan 2025 at 12:15 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/000179-2025

## Notice URLs

- http://in-tendhost.co.uk/universityofcumbria/
- http://www.cumbria.ac.uk

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-04cd8a. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-04cd8a.json.