---
title: "Representation work on behalf of AHDB covering the German and Austrian markets (principally covering lamb and beef)"
ocid: "ocds-h6vhtk-04cdc3"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-04cdc3"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-04cdc3.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-04cdc3.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD"
published: "2025-03-21"
---

# Representation work on behalf of AHDB covering the German and Austrian markets (principally covering lamb and beef)

Buyer: AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD  
Current stage: Award  
OCID: ocds-h6vhtk-04cdc3

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[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-04cdc3.json)

## Summary

The Agriculture and Horticulture Development Board (AHDB), based in Coventry, UK, has recently concluded a procurement process for representation work in Germany and Austria, primarily focusing on marketing British lamb, beef, and pork. The tender, classified under marketing services, followed an open procedure and has been awarded to AllPro Management Company s. r. o. The procurement process, which started with a tender publication, went through various stages including tender submission until the final contract award on 11 March 2025. This contract, valued at EUR 435,000, aims to enhance market presence and recognition of British agricultural products in the specified regions.

This tender presents a significant opportunity for businesses specialising in international marketing, particularly those with expertise in the food and agriculture sectors. The awarded contract highlights the importance of strategic marketing and the need for representatives fluent in both German and English. Businesses with strong connections in Germany and Austria, an understanding of local market dynamics, and the ability to develop effective marketing strategies would have been well-suited to compete. Such contracts not only offer substantial market exposure but also provide a platform for long-term business growth through international partnerships and market expansion initiatives.

## Notice

AWARDED - AHDB are looking for a German/English speaking representative to develop the market for British lamb, beef and pork in the German and Austrian markets.

The successful representative must have the expertise and experience to identify the right priority markets, along with the ability to devise the best local strategies to achieve effective market growth for British lamb and beef within the German and Austrian markets.

### Lot Information

Lot 1

AHDB are looking for a German/English speaking representative to develop the market for British lamb, beef and pork in the German and Austrian markets.

The successful representative must have the expertise and experience to identify the right priority markets, along with the ability to devise the best local strategies to achieve effective market growth for British lamb and beef within the German and Austrian markets.

Renewal: 1 year initial contract with 1+1 options to extend

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/010668-2025 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 21 Mar 2025 |
| Submission deadline | 14 Feb 2025 |
| Future notice date | Not specified |
| Award date | 11 Mar 2025 |
| Contract period | 25 Apr 2025 - 25 Apr 2028 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £435,000 |
| Lots value | £435,000 |
| Awards value | Not specified |
| Contracts value | £435,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD |
| Additional buyers | AHDB (DEFRA NETWORK ETENDERING PORTAL) |
| Locality | COVENTRY |
| Post town | Coventry |
| Postcode | CV3 4SU |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG1 Herefordshire, Worcestershire and Warwickshire |
| ITL 3 | TLG13 Warwickshire CC |
| Local authority | Warwick |
| Electoral ward | Cubbington & Leek Wootton |
| Westminster constituency | Kenilworth and Southam |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | ALLPRO MANAGEMENT COMPANY S. R. O. |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79342000 - Marketing services

## Release History

- 21 Mar 2025 at 12:43 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/010668-2025
- 7 Jan 2025 at 10:39 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/000293-2025

## Notice URLs

- https://defra-family.force.com/s/Welcome
- https://www.gov.uk/government/organisations/agriculture-and-horticulture-development-board
- https://www.gov.uk/government/organisations/department-for-environment-food-rural-affairs

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-04cdc3. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-04cdc3.json.