---
title: "Provision of a Creative & Marketing Partner for WeCare Wales"
ocid: "ocds-h6vhtk-04ceac"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-04ceac"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-04ceac.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-04ceac.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "SOCIAL CARE WALES"
published: "2025-03-11"
---

# Provision of a Creative & Marketing Partner for WeCare Wales

Buyer: SOCIAL CARE WALES  
Current stage: Award  
OCID: ocds-h6vhtk-04ceac

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-04ceac)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-04ceac.json)

## Summary

Social Care Wales has completed the procurement process to appoint a creative and marketing partner for the WeCare Wales campaigns. This contract, classified under advertising and marketing services, falls within the services category and was conducted through an open procedure. COWSHED COMMUNICATION LIMITED has been awarded the contract, which commenced on 1 April 2025 and will run until 31 March 2027, with an option to extend for an additional year. The project focuses on creating impactful marketing campaigns to enhance the profile of social care in Wales, utilising TV, social media, out-of-home advertising, storytelling, and radio. The procurement method was open, and the contract is valued at £140,000.

This tender offers significant growth opportunities for businesses specialising in creative and strategic marketing services. Businesses with expertise in multi-channel advertising, content creation, and campaign optimisation will find this partnership lucrative, providing avenues for strategic expansion within the social care sector. Suitable candidates are those accustomed to working with diverse media formats and delivering results-driven campaigns. The collaboration with Social Care Wales aims to uplift the profile of social care services, impacting workforce growth and stability by engaging target audiences effectively.

## Notice

Social Care Wales are seeking a seeking a suitably skilled and experienced creative partner to collaborate with the existing WeCare Wales resource on various elements of their marketing and communications campaigns. We require a highly creative and strategic partner with expertise across TV, social media, out-of-home advertising, storytelling, and radio. They must be comfortable working with diverse media to achieve impactful, results-driven campaigns. The creative partner would work closely with the internal team, offering expert advice and support across all areas to help WeCare Wales achieve its objective of raising the positive profile of social care, childcare, play and early to support the growth and stability of the workforce. This would involve providing strategic guidance, developing creative assets, optimising marketing channels, and ensuring the messaging effectively reaches and engages target audiences. Please refer to ITT for full requirement details.

### Lot Information

Lot 1

The contract will run initially from 1 April 2025 until 31 March 2027, with a possibility of being extended for a further 12 months, up to a total period of 3 years. This contract will be structured with an initial budget set at zero, allowing for flexibility to align funding with evolving activity plans and funding availability throughout the financial year. As funding opportunities arise and project activities are confirmed, the budget will scale accordingly to support the required work.

Renewal: The contract will run initially from 1 April 2025 until 31 March 2027, with a possibility of being extended for a further 12 months, up to a total period of 3 years.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/008783-2025 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 11 Mar 2025 |
| Submission deadline | 10 Feb 2025 |
| Future notice date | Not specified |
| Award date | 11 Mar 2025 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £140,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | SOCIAL CARE WALES |
| Locality | CARDIFF |
| Post town | Cardiff |
| Postcode | CF10 1EW |
| Country | Wales |
| ITL 1 | TLL Wales |
| ITL 2 | TLL5 South East Wales |
| ITL 3 | TLL52 Cardiff and Vale of Glamorgan |
| Local authority | Cardiff |
| Electoral ward | Cathays |
| Westminster constituency | Cardiff South and Penarth |
| Delivery location | TLL Wales |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | COWSHED COMMUNICATION |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security
- 92 - Recreational, cultural and sporting services

### Codes

- 79340000 - Advertising and marketing services
- 79341000 - Advertising services
- 79341400 - Advertising campaign services
- 79342000 - Marketing services
- 79342100 - Direct marketing services
- 79961100 - Advertising photography services
- 92100000 - Motion picture and video services
- 92111000 - Motion picture and video production services
- 92200000 - Radio and television services
- 92210000 - Radio services
- 92220000 - Television services

## Release History

- 11 Mar 2025 at 15:12 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/008783-2025
- 9 Jan 2025 at 15:28 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/000700-2025

## Notice URLs

- http://www.socialcare.wales
- https://ted.europa.eu/udl?uri=TED:NOTICE:146860-2024:TEXT:EN:HTML
- https://www.sell2wales.gov.wales
- https://www.sell2wales.gov.wales/search/Search_AuthProfile.aspx?ID=AA0289

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-04ceac. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-04ceac.json.