---
title: "SMART Digital & Productivity Accelerator"
ocid: "ocds-h6vhtk-04d427"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-04d427"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-04d427.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-04d427.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "LLYWODRAETH CYMRU / WELSH GOVERNMENT"
published: "2025-05-16"
---

# SMART Digital & Productivity Accelerator

Buyer: LLYWODRAETH CYMRU / WELSH GOVERNMENT  
Current stage: Award  
OCID: ocds-h6vhtk-04d427

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## Summary

The "SMART Digital & Productivity Accelerator" contracting process was carried out by the Llywodraeth Cymru/Welsh Government. The procurement was classified under the CPV code 72221000, relating to Business Analysis Consultancy Services, with the focus on enhancing productivity and new product development for organisations in Wales through digital technology adoption. This open procurement process, following the CELEX legal basis, culminated with the award to ITERATE Design and Innovation in May 2025. The initial contract lasts 12 months with potential extensions, with a yearly budget of GBP 277,500, and a maximum potential value of GBP 832,500. The process took place primarily in Wales (UKL region), providing analysis services and special advice, contributing to the objectives directed by the Welsh Government. Key deadlines included the tender end date on 21st February 2025, with the contract award following shortly after on 2nd May 2025.

This tender presents significant opportunities for firms specialising in business analysis and digital transformation to expand their reach within Wales. SMEs experienced in Industry 5.0 technologies, consultancy services, and sustainable development are well-suited to tap into this market, offering specialist support aimed at boosting productivity and fostering innovation in local industries. The substantial contract value and potential extensions offer a lucrative long-term engagement, enabling businesses to establish robust ties with public sector bodies and contribute to regional economic growth. Companies with a commitment to social and environmental priorities, as highlighted by the Community Benefits clause in the procurement documentation, will find additional opportunities to align their services with broader governmental goals and win public contracts.

## Notice

The Client is seeking to engage with quality providers to deliver a service that will provide industry specific diagnostics and specialised support to organisations in Wales. To enable and support Welsh organisations to improve productivity and accelerate NPD through embracing digital technologies, employing an Industry 5.0 approach to create a more resilient and sustainable business base. The service will cover two types of specialist support: -Advice on Digital methods for improving Productivity -Advice on Digital methods for accelerating New Product Development The main objectives of the service are: To support Welsh organisations as directed by the Welsh Government, who wish to improve their understanding and use of digital technologies and productivity tools, by introducing relevant actions, technology and expertise. To introduce new and enhanced digital activities in key areas to support organisations to develop and commercialise new and improved products and processes. The service will also introduce organisations to the Well-being of Future Generations explaining the relevance of the Sustainable Development principle and the Five Ways of Working. The successful bidder will be awarded an initial 12-month contract with the option to extend annually for a further 2 years on a plus 12-months plus 12 months basis. A maximum budget of up to GBP 277,500 per annum (excluding VAT) has been allocated to deliver the contract with a maximum contract value available of up to GBP 832,500 if the extensions are enacted. Please be aware this is a demand led service, therefore there is no guaranteed level of expenditure. The maximum value is based on historical need for the contract and the maximum funding we have available.

### Lot Information

Lot 1

This procurement exercise is being conducted on behalf of the Welsh Ministers to establish a contract for Smart Digital & Productivity Accelerator. The successful bidder will be awarded an initial 12-month contract with the option to extend annually for a further 2 years and a 12 months plus 12-months basis. A maximum budget of up to GBP 277,500 per annum (excluding VAT) has been allocated to deliver the contract. Please be aware this is a demand led service, therefore there is no guaranteed level of expenditure. The maximum value is based on historical need for the contract and the maximum funding we have available. E-Tender Information: https://etenderwales.bravosolution.co.uk - The first person from your Organisation to use the Platform will be required to register on behalf of the Organisation. - Registration involves accepting a User Agreement, and providing basic information about your Organisation and about the User performing the Registration. - The User who performs the Registration becomes the Super User for the Organisation. - On registering on the Platform the Super User will select a Username and will receive a password. - The Password will be sent by e-mail to the email address that was specified in the User Details section of the Registration page. - In order to log-in to the Platform please enter your Username and Password. - Note: If you forget your Password then visit the homepage and click "Forgot your password?" - Registration should only be performed once for each Organisation. - If you think that someone in your Organisation may have already registered on this Platform then you must not register again. - Please contact the person who Registered (i.e. the Super User) in order to arrange access to the Platform. - Contact the Helpdesk immediately if you are unable to contact the Super User (for example if they have left your Organisation). - Note: If your Organisation is already registered on the Platform then you must not make any additional registration. Please contact the Helpdesk to gain access to the Platform. - Tenders must be uploaded to the BravoSolution portal by 2pm How To Find The ITT: - Once logged in you must click on 'ITT's Open to all Suppliers' - The e-tender references for this contract are: itt_115062 - WELSH GOVERNMENT - C117/2024/2025 - SMART Digital & Productivity Accelerator. - Click on the title to access summary details of the contract. If you are still interested in submitting a tender, click the 'Express an Interest button'. This will move the ITT from the 'Open to all Suppliers' area to the 'My ITT's' on the home page. - You will then see the full details of the ITT in the qualification and technical envelopes along with any relevant documents in the 'Attachments' area. - Should you have any questions on the ITT, please use the 'Messages' area to contact the buyer directly - Please do not contact the named person at the top of this notice.

Options: Option to extend for a further 1 + 1 years @ GBP 277,500 per annum with a maximum contract value of GBP 832,500.

Renewal: Bidders will be awarded an initial 12 month contract with two 12 month extension options available on a 1+1+1 years basis, awarded annually for up to 3 years.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/022263-2025 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 16 May 2025 |
| Submission deadline | 21 Feb 2025 |
| Future notice date | Not specified |
| Award date | 1 May 2025 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £277,500 |
| Lots value | £277,500 |
| Awards value | Not specified |
| Contracts value | £277,500 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | LLYWODRAETH CYMRU / WELSH GOVERNMENT |
| Locality | CAERDYDD / CARDIFF |
| Post town | Cardiff |
| Postcode | CF10 3NQ |
| Country | Wales |
| ITL 1 | TLL Wales |
| ITL 2 | TLL5 South East Wales |
| ITL 3 | TLL52 Cardiff and Vale of Glamorgan |
| Local authority | Cardiff |
| Electoral ward | Cathays |
| Westminster constituency | Cardiff South and Penarth |
| Delivery location | TLL Wales |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | ITERATE DESIGN AND INNOVATION |

## CPV Codes

### Divisions

- 72 - IT services: consulting, software development, Internet and support
- 73 - Research and development services and related consultancy services
- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 72221000 - Business analysis consultancy services
- 72224000 - Project management consultancy services
- 72246000 - Systems consultancy services
- 73220000 - Development consultancy services
- 79400000 - Business and management consultancy and related services
- 79410000 - Business and management consultancy services
- 79411100 - Business development consultancy services
- 79415000 - Production management consultancy services
- 79415200 - Design consultancy services
- 79900000 - Miscellaneous business and business-related services

## Release History

- 16 May 2025 at 13:19 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/022263-2025
- 17 Jan 2025 at 12:26 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/001681-2025

## Notice URLs

- https://etenderwales.bravosolution.co.uk
- https://etenderwales.bravosolution.co.uk/web/login.shtml
- https://www.gov.wales/
- https://www.sell2wales.gov.wales/search/Search_AuthProfile.aspx?ID=AA0007

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-04d427. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-04d427.json.