---
title: "RBGKEW1378 - Market Research Framework"
ocid: "ocds-h6vhtk-04d53f"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-04d53f"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-04d53f.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-04d53f.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "ROYAL BOTANIC GARDENS, KEW"
published: "2025-06-05"
---

# RBGKEW1378 - Market Research Framework

Buyer: ROYAL BOTANIC GARDENS, KEW  
Current stage: Award  
OCID: ocds-h6vhtk-04d53f

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-04d53f)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-04d53f.json)

## Summary

The Royal Botanic Gardens, Kew has completed the Market Research Framework (RBGKEW1378), focusing on market research services within sectors such as cultural attractions, leisure, tourism, hospitality, and retail. This open procedure tender aimed to establish a flexible framework with quality suppliers to undertake diverse research projects supporting RBG Kew's marketing, communications, and commercial activities. The procurement, identified under the CPV code 79310000, was conducted in London, under the main procurement category of services, with the buyer located in Richmond, UK. The award phase concluded with contracts signed on 25th February 2025, engaging suppliers such as Mustard Market Research Ltd and Morris Hargreaves McIntyre.

This tender presents significant opportunities for SMEs involved in qualitative and quantitative research, offering substantial growth prospects through collaborations with a prestigious institution like RBG Kew. The framework, valued at around £750,000 per supplier, is an excellent opportunity for businesses experienced in online and on-site methodologies, as well as customer experience and audience segmentation, to enhance their portfolio in the environmental protection and leisure sectors. Companies capable of processing large data sets and offering innovative research solutions can greatly benefit and expand their operations by becoming trusted suppliers in this influential market.

## Notice

The purpose of the Market Research Framework is to build beneficial longer-term relationships with a set of high quality, agile, cost-effective suppliers who will understand the RBG Kew brand in depth. The purpose of this Specification is to update our framework agreement (roster) of suitably skilled and qualified research suppliers to deliver a range of market research projects across various audience groups, including but not limited to members, paying visitors, donors/patrons, digital visitors, prospective visitors/customers and broader audiences. Market research supports RBG Kew's marketing and communications, membership activities, public programmes, digital and visitor experience, fundraising/development and commercial activity. We are looking for suppliers with experience in areas such as customer experience research, brand research, product development, market testing, audience understanding, pricing analysis and segmentation within cultural attractions, leisure, tourism, hospitality or retail sectors. Suppliers must be proficient in both online and on-site methodologies, conduct qualitative and quantitative research and process large volumes of data.

### Lot Information

Lot 1

The purpose of the Market Research Framework is to build beneficial longer-term relationships with a set of high quality, agile, cost-effective suppliers who will understand the RBG Kew brand in depth. The purpose of this Specification is to update our framework agreement (roster) of suitably skilled and qualified research suppliers to deliver a range of market research projects across various audience groups, including but not limited to members, paying visitors, donors/patrons, digital visitors, prospective visitors/customers and broader audiences. Market research supports RBG Kew's marketing and communications, membership activities, public programmes, digital and visitor experience, fundraising/development and commercial activity. We are looking for suppliers with experience in areas such as customer experience research, brand research, product development, market testing, audience understanding, pricing analysis and segmentation within cultural attractions, leisure, tourism, hospitality or retail sectors. Suppliers must be proficient in both online and on-site methodologies, conduct qualitative and quantitative research and process large volumes of data.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/030352-2025 |
| Notice type | Tender Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 5 Jun 2025 |
| Submission deadline | 25 Feb 2025 |
| Future notice date | Not specified |
| Award date | 25 Feb 2025 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £900,000 |
| Lots value | £750,000 |
| Awards value | Not specified |
| Contracts value | £750,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | ROYAL BOTANIC GARDENS, KEW |
| Locality | RICHMOND |
| Post town | Twickenham |
| Postcode | TW9 3AE |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI7 Outer London - West and North West |
| ITL 3 | TLI75 Hounslow and Richmond upon Thames |
| Local authority | Richmond upon Thames |
| Electoral ward | Kew |
| Westminster constituency | Richmond Park |
| Delivery location | TLI London |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 4 |
| Supplier names | DECISION HOUSE; MORRIS HARGREAVES MCINTYRE; MUSTARD MARKET RESEARCH; THE NURSERY RESEARCH & PLANNING |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79310000 - Market research services

## Release History

- 5 Jun 2025 at 15:05 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/030352-2025
- 22 Jan 2025 at 10:05 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/002120-2025

## Notice URLs

- http://www.kew.org
- https://www.delta-esourcing.com/delta/viewNotice.html?noticeId=956379340
- https://www.delta-esourcing.com/tenders/UK-UK-Richmond:-Market-research-services./8C6SG47N63
- https://www.delta-esourcing.com/tenders/UK-title/8C6SG47N63

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-04d53f. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-04d53f.json.