---
title: "CN240199 - Place Based Infant Feeding Peer Support Service"
ocid: "ocds-h6vhtk-04d593"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-04d593"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-04d593.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-04d593.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "KENT COUNTY COUNCIL"
published: "2025-09-08"
---

# CN240199 - Place Based Infant Feeding Peer Support Service

Buyer: KENT COUNTY COUNCIL  
Current stage: Award  
OCID: ocds-h6vhtk-04d593

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## Summary

Kent County Council is seeking to implement the Place-Based Infant Feeding Peer Support Service in Kent, focusing on regions such as Dartford, Gravesham, Swanley, Swale, East and West Kent. This procurement, under the classification of health services (CPV code 85100000), is at the tender update stage as of September 2025, following a competitive process. The service will specifically aid prospective and expectant parents and carers through accessible local sessions, aligning with Health and Care Partnership areas. The service is set to commence on 2nd January 2026, and the contract could potentially extend up until 2029, with an anticipated total value of £2,762,108.44.

This tender presents an opportunity for businesses in health services, particularly those with expertise in community health support and innovative service delivery models, to grow their presence by addressing identified local needs. Businesses skilled in workforce training, collaboration with local communities, and supporting diverse demographics, including younger mothers and non-English speakers, would be well-suited for this contract. The National Childbirth Trust has been awarded the contract, having demonstrated the capability to meet the selection criteria and innovation requirements, but further extensions and elements of the service offer opportunities for other businesses to collaborate or support the service delivery.

## Notice

The Place-Based Infant Feeding Peer Support Service will support prospective and expectant parents and carers, and parent and carers who reside in Kent with infant feeding through local accessible sessions. The Service will work with local communities to change attitudes towards breastfeeding. The Service will be non-judgemental and understanding towards a family's feeding choices. The Service is for prospective parents and carers, expectant parents and carers, and parent and carers of infants up to approximately one year of age. This is a universal Service with open access. The Service will work with local communities, especially in areas with lower breastfeeding rates and/or where a specific need is identified for example; younger mothers, geographically isolated communities, faith groups, non-English language groups or mothers of twins and multiples and Gypsy, Roma and Traveller communities. The Service will align with four Health and Care Partnership areas in three distinct lots: * Dartford, Gravesham and Swanley AND Swale * East Kent (Thanet, Dover, Folkestone and Hythe, Canterbury and Ashford) * West Kent (Maidstone, Tunbridge Wells, Tonbridge and Malling and Sevenoaks (excluding Swanley)

### Lot Information

Lot 1

The Place-Based Infant Feeding Peer Support Service will support prospective and expectant parents and carers, and parent and carers who reside in Kent with infant feeding through local accessible sessions. The Service will work with local communities to change attitudes towards breastfeeding. The Service will be non-judgemental and understanding towards a family's feeding choices. The Service is for prospective parents and carers, expectant parents and carers, and parent and carers of infants up to approximately one year of age. This is a universal Service with open access. The Service will work with local communities, especially in areas with lower breastfeeding rates and/or where a specific need is identified for example; younger mothers, geographically isolated communities, faith groups, non-English language groups or mothers of twins and multiples and Gypsy, Roma and Traveller communities. The Service will align with four Health and Care Partnership areas in three distinct lots: * Dartford, Gravesham and Swanley AND Swale * East Kent (Thanet, Dover, Folkestone and Hythe, Canterbury and Ashford) * West Kent (Maidstone, Tunbridge Wells, Tonbridge and Malling and Sevenoaks (excluding Swanley)

Lot 2

The Place-Based Infant Feeding Peer Support Service will support prospective and expectant parents and carers, and parent and carers who reside in Kent with infant feeding through local accessible sessions. The Service will work with local communities to change attitudes towards breastfeeding. The Service will be non-judgemental and understanding towards a family's feeding choices. The Service is for prospective parents and carers, expectant parents and carers, and parent and carers of infants up to approximately one year of age. This is a universal Service with open access. The Service will work with local communities, especially in areas with lower breastfeeding rates and/or where a specific need is identified for example; younger mothers, geographically isolated communities, faith groups, non-English language groups or mothers of twins and multiples and Gypsy, Roma and Traveller communities. The Service will align with four Health and Care Partnership areas in three distinct lots: * Dartford, Gravesham and Swanley AND Swale * East Kent (Thanet, Dover, Folkestone and Hythe, Canterbury and Ashford) * West Kent (Maidstone, Tunbridge Wells, Tonbridge and Malling and Sevenoaks (excluding Swanley)

Lot 3

The Place-Based Infant Feeding Peer Support Service will support prospective and expectant parents and carers, and parent and carers who reside in Kent with infant feeding through local accessible sessions. The Service will work with local communities to change attitudes towards breastfeeding. The Service will be non-judgemental and understanding towards a family's feeding choices. The Service is for prospective parents and carers, expectant parents and carers, and parent and carers of infants up to approximately one year of age. This is a universal Service with open access. The Service will work with local communities, especially in areas with lower breastfeeding rates and/or where a specific need is identified for example; younger mothers, geographically isolated communities, faith groups, non-English language groups or mothers of twins and multiples and Gypsy, Roma and Traveller communities. The Service will align with four Health and Care Partnership areas in three distinct lots: * Dartford, Gravesham and Swanley AND Swale * East Kent (Thanet, Dover, Folkestone and Hythe, Canterbury and Ashford) * West Kent (Maidstone, Tunbridge Wells, Tonbridge and Malling and Sevenoaks (excluding Swanley)

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/054661-2025 |
| Notice type | Planning Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Planning, Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 8 Sep 2025 |
| Submission deadline | Not specified |
| Future notice date | 22 Jan 2025 |
| Award date | 7 Sep 2025 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £2,762,108 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | KENT COUNTY COUNCIL |
| Locality | MAIDSTONE |
| Post town | Rochester |
| Postcode | ME14 1XQ |
| Country | England |
| ITL 1 | TLJ South East (England) |
| ITL 2 | TLJ4 Kent |
| ITL 3 | TLJ45 Mid Kent |
| Local authority | Maidstone |
| Electoral ward | Penenden Heath |
| Westminster constituency | Maidstone and Malling |
| Delivery location | TLJ4 Kent |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | NATIONAL CHILDBIRTH TRUST |

## CPV Codes

### Divisions

- 85 - Health and social work services

### Codes

- 85000000 - Health and social work services
- 85100000 - Health services

## Release History

- 8 Sep 2025 at 13:06 - TenderUpdate - Tender Notice - https://www.find-tender.service.gov.uk/Notice/054661-2025
- 8 Sep 2025 at 11:04 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/054602-2025
- 22 Jan 2025 at 16:46 - Planning - Planning Notice - https://www.find-tender.service.gov.uk/Notice/002297-2025

## Notice URLs

- http://www.kent.gov.uk

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-04d593. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-04d593.json.