---
title: "Provision of Branding Services"
ocid: "ocds-h6vhtk-04d692"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-04d692"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-04d692.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-04d692.json"
source: "Find A Tender Service"
current_stage: "Planning"
buyer: "SHEFFIELD CHILDREN'S NHS FOUNDATION TRUST"
published: "2025-01-27"
---

# Provision of Branding Services

Buyer: SHEFFIELD CHILDREN'S NHS FOUNDATION TRUST  
Current stage: Planning  
OCID: ocds-h6vhtk-04d692

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## Summary

The Sheffield Children's NHS Foundation Trust is initiating a planning phase for the procurement of branding services titled "Provision of Branding Services." This procurement falls under the design consultancy services category (CPV code 79415200) and targets the healthcare industry. The project involves engaging with suppliers to enhance and refresh the core brand of Sheffield Children's NHS Foundation Trust, based in the UKE32 region. Key dates to note include a future notice date set for 17th March 2025. The intention of this prior information notice is to conduct market engagement, gather insights, and shape the procurement strategy. This is not yet a call for competition but aims to understand the market capabilities and inform the forthcoming tendering process.

This tender represents a significant opportunity for businesses specializing in branding and design services. Creative and branding agencies with experience in developing cohesive brand identities and strategies will find this project particularly suited to their capabilities. The project involves multiple phases, including research, definition, design, and delivery, providing a pathway for continuous engagement and collaboration with the Trust's communications and marketing team. Businesses that can deliver comprehensive branding solutions, including the creation of brand guidelines and graphic assets, will benefit from participating in this market engagement exercise and potentially contributing to a well-recognised healthcare organisation's branding efforts.

## Notice

We would like to engage with Suppliers who have the capability and capacity to provide branding services. 

This Prior information Notice will allow us to gain a better understanding of the market and help inform our Procurement Strategy prior to any Tendering exercise. 

Please note this is not a call for competition but for market engagement purposes only.

### Lot Information

Lot 1

Sheffield Children's NHS Foundation Trust is seeking to engage with a creative and branding agency to work in partnership with our communications and marketing team to refresh and enhance the core Sheffield Children's brand. The objective is to develop a cohesive and consistent brand identity, hierarchy, and set of guidelines that will streamline and strengthen our overall brand framework.

The goal is to create a brand that clearly defines its relationship with partner and sub-brands, is aligned with both our heritage and future ambitions, reflects our marketing and communication objectives, and offers flexibility for use across various online and offline channels.

The project will be delivered in key phases, as outlined below:

Understand: This phase will involve conducting research to gather feedback from patients, families, staff, and other stakeholders. The aim is to gain insights into current perceptions of Sheffield Children's, identify opportunities for brand development, and generate creative ideas that will resonate with all audiences interacting with the Trust.

Define: Using the insights from the research, this phase will focus on defining a compelling brand platform, establishing a clear brand architecture (including naming conventions), and developing the brand's core pillars and narrative.

Design and Refine: A series of visual concepts will be developed to bring the brand story to life. An iterative creative process, incorporating stakeholder feedback, will determine the most effective and relevant creative direction, culminating in the final visual identity, including logo design and overall aesthetic.

Delivery: The final phase will involve the creation of a comprehensive set of brand guidelines and graphic assets, forming a toolkit for the Trust's brand usage moving forward. These guidelines will provide a framework for the development of sub-brands.

We are seeking market engagement through this Prior Information Notice to gather insights that will help shape the development of our branding services specification.

For access to our draft documentation, including the specification, please refer to Atamis reference C333897 or contact Rebekah.Bradshaw@nhs.net.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/002762-2025 |
| Notice type | Planning Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Not Specified |
| Procurement method details | Not specified |
| Tender suitability | Not specified |
| Awardee scale | Not specified |
| All stages | Planning |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 27 Jan 2025 |
| Submission deadline | Not specified |
| Future notice date | 17 Mar 2025 |
| Award date | Not specified |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Planned |
| Lots status | Planned |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | SHEFFIELD CHILDREN'S NHS FOUNDATION TRUST |
| Locality | SHEFFIELD |
| Post town | Sheffield |
| Postcode | S10 2TH |
| Country | England |
| ITL 1 | TLE Yorkshire and The Humber |
| ITL 2 | TLE3 South Yorkshire |
| ITL 3 | TLE32 Sheffield |
| Local authority | Sheffield |
| Electoral ward | Broomhill and Sharrow Vale |
| Westminster constituency | Sheffield Central |
| Delivery location | TLE32 Sheffield |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79415200 - Design consultancy services
- 79822500 - Graphic design services
- 79930000 - Specialty design services

## Release History

- 27 Jan 2025 at 16:54 - Planning - Planning Notice - https://www.find-tender.service.gov.uk/Notice/002762-2025

## Notice URLs

- https://health-family.force.com/s/Welcome
- https://www.sheffieldchildrens.nhs.uk

## Provenance

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