---
title: "BTA2115 Digital Asset Management System"
ocid: "ocds-h6vhtk-04da80"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-04da80"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-04da80.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-04da80.json"
source: "Find A Tender Service"
current_stage: "Tender"
buyer: "BRITISH TOURISM AUTHORITY T/A VISITBRITAIN/VISITENGLAND"
published: "2025-01-31"
---

# BTA2115 Digital Asset Management System

Buyer: BRITISH TOURISM AUTHORITY T/A VISITBRITAIN/VISITENGLAND  
Current stage: Tender  
OCID: ocds-h6vhtk-04da80

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[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-04da80.json)

## Summary

The British Tourism Authority (BTA), trading as VisitBritain/VisitEngland, has initiated an open tender process for the procurement of a Digital Asset Management System (BTA2115), classified under IT software packages (CPV code: 48517000). The contract, valued at £532,000, aims to support their digital transformation programme and ensure high-quality marketing assets for BTA staff and partners. The procurement stage is currently active with the tender opening on 31st January 2025, and the submission deadline closing on 3rd March 2025. The contract period is set to commence on 1st May 2025 and conclude on 30th April 2030, with no options for renewal. This opportunity is located in Birmingham, West Midlands (UKG31).

This tender presents significant opportunities for businesses specializing in IT software development, especially those with experience in digital transformation projects and asset management systems. Companies with a strong track record of delivering scalable global content management solutions and a commitment to quality can leverage this to enhance their portfolio and grow their market presence. The BTA's requirement for a single source of truth for compliant, high-quality assets indicative of a need for reliable and robust solutions, favouring businesses capable of responding to high standards and global operational needs.

## Notice

BTA launched its first in-house DAM system in 2021 as part of the Digital Transformation programme to deliver a new forward looking, digital ecosystem which included the integration with a new single scalable global content management system (CMS). The DAM provides BTA staff with a single source of truth for compliant, high-quality assets to support them with the delivery of their marketing activity. It also offers BTA partners, media and the travel industry access to free to download images and video to use in the positive promotion of travel to the UK. We have 250+ staff operating in 23 offices across 21 overseas markets and over 3000 registered external users across 70 countries.

### Lot Information

Lot 1

BTA launched its first in-house DAM system in 2021 as part of the Digital Transformation programme to deliver a new forward looking, digital ecosystem which included the integration with a new single scalable global content management system (CMS). The DAM provides BTA staff with a single source of truth for compliant, high-quality assets to support them with the delivery of their marketing activity. It also offers BTA partners, media and the travel industry access to free to download images and video to use in the positive promotion of travel to the UK. We have 250+ staff operating in 23 offices across 21 overseas markets and over 3000 registered external users across 70 countries.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/003253-2025 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Goods |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 31 Jan 2025 |
| Submission deadline | 3 Mar 2025 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | 30 Apr 2025 - 30 Apr 2030 |
| Recurrence | Approximately 6 months before the end of the then current contract. |

## Values

| Field | Value |
| --- | --- |
| Tender value | £532,000 |
| Lots value | £532,000 |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Active |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | BRITISH TOURISM AUTHORITY T/A VISITBRITAIN/VISITENGLAND |
| Locality | BIRMINGHAM |
| Post town | Birmingham |
| Postcode | B2 4AJ |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG3 West Midlands |
| ITL 3 | TLG31 Birmingham |
| Local authority | Birmingham |
| Electoral ward | Ladywood |
| Westminster constituency | Birmingham Ladywood |
| Delivery location | TLG31 Birmingham |

## CPV Codes

### Divisions

- 48 - Software package and information systems

### Codes

- 48517000 - IT software package

## Release History

- 31 Jan 2025 at 11:56 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/003253-2025

## Notice URLs

- https://visitbritain.force.com/s/Welcome
- https://www.visitbritain.com/en

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-04da80. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-04da80.json.