---
title: "Customer Relationship Management System"
ocid: "ocds-h6vhtk-04daf0"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-04daf0"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-04daf0.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-04daf0.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "ACTIVATE LEARNING"
published: "2025-12-15"
---

# Customer Relationship Management System

Buyer: ACTIVATE LEARNING  
Current stage: Award  
OCID: ocds-h6vhtk-04daf0

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[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-04daf0.json)

## Summary

Activate Learning, a public body based in Oxford, United Kingdom, completed a selective procurement process for the provision and implementation of a Customer Relationship Management (CRM) System. The tender, initially active with a submission deadline on 6th March 2025, focused on software under the CPV category of Customer Relation Management software package. The contract was awarded to Ribbonfish Limited on 15th December 2025, following the restricted procedure. The CRM system aims to enhance operational efficiency, increase commercial revenue, and improve stakeholder engagement, integrating seamlessly with existing systems. The contract value is £803,724, with an active status and is set for a 60-month term, including options for extension.

The procurement process offers substantial opportunities for firms specialising in CRM solutions, particularly those adept at supporting sales, case management, and marketing activities within educational institutions. The service delivery across the UK gives businesses a chance to engage with a prominent educational institution like Activate Learning, enhancing their market presence. Companies with a strong focus on quality and competitive pricing are well-suited to compete in such tenders due to the award criteria prioritising 80% quality and 20% price. As the system requires integration with existing platforms, businesses specialising in data management and software integration could significantly benefit from such contracts, facilitating substantial business growth. Ribbonfish Limited, distinguished by its robust expertise in CRM solutions, exemplifies a suitable contender for such procurements.

## Notice

The provision, implementation and ongoing support of a CRM System.

### Lot Information

Lot 1

Activate Learning is seeking to implement a modern Customer Relationship Management (CRM) solution to support its operational needs and drive growth. The CRM will focus on increasing commercial revenue, improving efficiency, and enhancing engagement with key stakeholders. The system will support sales, case management and marketing activities. It must integrate with existing system to provide a unified platform for managing data and workflows.

Options: 60 month(s) from the commencement date, with 36 initial month(s) and option to extend 1x24 month(s)

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/083058-2025 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Goods |
| Procurement method | Selective |
| Procurement method details | Restricted procedure |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 15 Dec 2025 |
| Submission deadline | 6 Mar 2025 |
| Future notice date | Not specified |
| Award date | 15 Dec 2025 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £803,724 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | ACTIVATE LEARNING |
| Locality | OXFORD |
| Post town | Oxford |
| Postcode | OX1 1SA |
| Country | England |
| ITL 1 | TLJ South East (England) |
| ITL 2 | TLJ1 Berkshire, Buckinghamshire and Oxfordshire |
| ITL 3 | TLJ14 Oxfordshire CC |
| Local authority | Oxford |
| Electoral ward | Osney & St Thomas |
| Westminster constituency | Oxford West and Abingdon |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | RIBBONFISH |

## CPV Codes

### Divisions

- 48 - Software package and information systems

### Codes

- 48445000 - Customer Relation Management software package

## Release History

- 15 Dec 2025 at 16:54 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/083058-2025
- 3 Feb 2025 at 10:48 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/003431-2025

## Notice URLs

- http://www.cityofoxford.ac.uk/
- https://ribbonfish.co.uk/
- https://suppliers.multiquote.com

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-04daf0. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-04daf0.json.