---
title: "QUB/2670/25 Contract for Advertising and Communication Campaigns (Rest of World Market)"
ocid: "ocds-h6vhtk-04dbed"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-04dbed"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-04dbed.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-04dbed.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "QUEEN'S UNIVERSITY BELFAST"
published: "2025-08-11"
---

# QUB/2670/25 Contract for Advertising and Communication Campaigns (Rest of World Market)

Buyer: QUEEN'S UNIVERSITY BELFAST  
Current stage: Award  
OCID: ocds-h6vhtk-04dbed

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## Summary

The public procurement process led by Queen's University Belfast seeks to appoint a partner for advertising and communication campaigns targeting global markets as part of their Strategy 2030 initiative. The process, identified under the reference QUB/2670/25, encompasses the award stage as of 11th August 2025 and involves contracts signed in July 2025. The services fall under the advertising campaign services category, specifically covering international digital marketing and out-of-home media buying across regions excluding the UK and Ireland. Interested parties participated through an open procedure, with significant contracts awarded to Akerolabs Ltd and Krow Agency Limited for the respective lots.

This tender presents substantial opportunities for businesses aiming to expand internationally within the advertising sector. Companies with expertise in digital marketing and media buying could leverage this opportunity to enhance their market presence across diverse geographic regions. The procurement, valued at substantial amounts, offers a competitive edge for established firms capable of executing multi-channel campaigns effectively while providing strategic guidance to meet the university's global marketing goals.

## Notice

The University has a requirement for a marketing partner to support the Global Marketing and Reputation teams achieve the goals and recruitment objectives set out in Strategy 2030. This requirement has been split into two Lots. Economic Operators can submit a tender response for either Lot 1 or Lot 2 or both Lots.Lot 1 - Appointment of an International Digital Marketing Partner for North America, Latin America (LATAM), Middle East and North Africa (MENA), South Asia, South East Asia (SEA), Sub-Saharan Africa (SSA) and Rest of World (excluding the UK and Ireland).Lot 2 - Appointment of an International Out of Home Media Buying Partner for North America, Latin America (LATAM), Middle East and North Africa (MENA), South Asia, South East Asia (SEA), Sub-Saharan Africa (SSA) and Rest of World (excluding the UK and Ireland).

### Lot Information

Appointment of an International Digital Marketing Partner for North America, Latin America (LATAM), Middle East and North Africa (MENA), South Asia, South East Asia (SEA), Sub-Saharan Africa (

Lot 1The agency will be responsible for: * Development and implementation of multi-channel digital marketing campaigns in international markets (North America, Latin America (LATAM), Middle East and North Africa (MENA), South Asia, South East Asia (SEA), Sub-Saharan Africa (SSA) and Rest of World (excluding the UK and Ireland).* Robust reporting and digital advice and guidance on an ongoing basis to the University's in-house marketing and recruitment teams to inform planning, delivery and to optimise marketing performance.

Options: 1 year, subject to a satisfactory review with the option to extend the Contract for a further 48 months.

Renewal: 1 year, subject to a satisfactory review with the option to extend the Contract for a further 48 months.

Appointment of an International Out of Home Media Buying Partner for North America, Latin America (LATAM), Middle East and North Africa (MENA), South Asia, South East Asia (SEA), Sub-Saharan A

The agency will be responsible for: * Planning and buying of out of home campaigns in international markets North America, Latin America (LATAM), Middle East and North Africa (MENA), South Asia, South East Asia (SEA), Sub-Saharan Africa (SSA) and Rest of World (excluding the UK and Ireland).. This will include researching the opportunities, identifying target audience media consumption habits, assessing environmental factors that could impact on campaign delivery and media buying. * Robust reporting and advice on out of home opportunities for the University to inform future planning and buying.

Options: 1 year, subject to a satisfactory review with the option to extend the Contract for a further 48 months.

Renewal: 1 year, subject to a satisfactory review with the option to extend the Contract for a further 48 months.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/047796-2025 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 11 Aug 2025 |
| Submission deadline | 7 Mar 2025 |
| Future notice date | Not specified |
| Award date | 21 Jul 2025 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £5,000,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | QUEEN'S UNIVERSITY BELFAST |
| Locality | BELFAST |
| Post town | Northern Ireland |
| Postcode | BT7 1NN |
| Country | Northern Ireland |
| ITL 1 | TLN Northern Ireland |
| ITL 2 | TLN0 Northern Ireland |
| ITL 3 | TLN06 Belfast |
| Local authority | Belfast |
| Electoral ward | Central |
| Westminster constituency | Belfast South and Mid Down |
| Delivery location | TLN Northern Ireland, TLN0 Northern Ireland |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 2 |
| Supplier names | AKEROLABS; KROW AGENCY |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services
- 79341000 - Advertising services
- 79341100 - Advertising consultancy services
- 79341200 - Advertising management services
- 79341400 - Advertising campaign services

## Release History

- 11 Aug 2025 at 17:34 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/047796-2025
- 5 Feb 2025 at 15:16 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/003842-2025

## Notice URLs

- https://in-tendhost.co.uk/queensuniversitybelfast/aspx/Home

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-04dbed. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-04dbed.json.