--- title: "Anchor Hanover Group - Media Advertising Buying" ocid: "ocds-h6vhtk-04dc44" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-04dc44" markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-04dc44.md" json_url: "https://d3tenders.com/contract/ocds-h6vhtk-04dc44.json" source: "Find A Tender Service" current_stage: "Planning" buyer: "ANCHOR HANOVER GROUP" published: "2025-02-06" --- # Anchor Hanover Group - Media Advertising Buying Buyer: ANCHOR HANOVER GROUP Current stage: Planning OCID: ocds-h6vhtk-04dc44 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-04dc44) [Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-04dc44.json) ## Summary The Anchor Hanover Group is planning a procurement process for media advertising buying services with an estimated contract value of £8,500,000. This tender is focused on advertising and marketing services within the UK, involving the planning, buying, monitoring, and reporting of both offline and online media for Anchor's product portfolio, which includes care homes, rental housing, new housing for sale, and staff recruitment. The tender process is in the planning stage and will follow a restricted procedure. The opportunity is set to go live on or near 10th February 2025, with a contract duration of three years initially, plus two one-year extensions. This tender presents a significant opportunity for media agencies with expertise in integrated media services and a strong understanding of local and hyperlocal advertising requirements. Businesses with capabilities in effective insight, audience understanding, and competitor analysis, as well as those with specialist recruitment expertise, will be well-suited to compete. The agency selected will need to manage a live online reporting platform, support tracking requirements, and deliver recruitment campaigns to attract and retain talent in line with Anchor's needs. This opportunity will enable the chosen supplier to enhance their portfolio and play a crucial role in supporting the Anchor Hanover Group's marketing and recruitment efforts across England. ## Notice The media agency shall work with Anchor to effectively plan, buy, monitor and report offline and online media for its Group product portfolio. Products and services to include care homes, rental housing, new housing for sale, and staff recruitment, plus any other business services where required. ### Lot Information Lot 1 Overview: the provision of integrated offline and online media buying services for the Anchor Hanover Group. Deliverables: the media agency shall work with Anchor to effectively plan, buy, monitor and report offline and online media for its Group product portfolio. Products and services to include care homes, rental housing, new housing for sale, and staff recruitment, plus any other business services where required. Channel selection and management -- all advertising channel activity must by optimised towards sales and occupancy targets. While other metrics are important, the primary KPI is always the volume/quality of leads fed into and through the marketing funnel. Market understanding -- the agency is required to support Anchor in using effective insight, audience understanding and competitor analysis to target and position products and services to the most appropriate demographics. Reporting platform requirements -- the agency shall, at a minimum, meet the following reporting platform requirements: -- provide, maintain and manage a 'live' online reporting platform (dashboard) that combines performance for all media channels in one place with full access provided to Anchor; -- provide for and support all call tracking requirements, accurately monitoring telephone lead generation; -- support all tracking across the Anchor website; -- support all tracking in Google Analytics. Local offline media requirements -- the majority of offline media buying is required at a local and hyperlocal level. For care and housing products, most new residents come from within a 5-10 mile radius of the location which, to avoid media wastage, requires advertising strategy and planning at a hyperlocal level. While local/hyperlocal offline media buying only makes up around 15-20 per cent of overall media spend, the agency is expected to suggest and secure opportunities to meet this requirement, and to buy space. Recruitment requirements -- the agency is required to understand the recruitment sector, and to have specialist in-house recruitment expertise, providing media buying services across our product and job portfolio and to create targeted recruitment campaigns, by understanding our demographic, to ultimately attract and retain talent against targets. Anchor has over 10,000 staff, the majority of who work in our care homes where the voluntary annual turnover is around 30%. Additional information: Contract duration is 3 years initial period and 1+1 years extensions available (5 years in total). This will be a restricted procedure. The top 5 highest scoring suppliers from the SQ stage will be invited to the ITT stage. Anchor will reserve the right to moderate the scoring after presentation (the presentation brief will be for the suppliers to bring to life their written ITT submission). To register on Anchor e-sourcing platform before the tender goes live, please visit the following link: https://anchor.my.site.com/ProSpend__eSourcing_Community_Registration?locale=uk Once the opportunity goes live (10th Feb 2025) you will be able to join the opportunity via the following link : https://anchor.my.salesforce-sites.com/?searchtype=Projects The tender will go live on or near 10th Feb 2025, however you wont be able to see any documentation until this date. ## Key Details | Field | Value | | --- | --- | | Publication source | Find A Tender Service | | Latest notice | https://www.find-tender.service.gov.uk/Notice/003988-2025 | | Notice type | Planning Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Not Specified | | Procurement method details | Not specified | | Tender suitability | Not specified | | Awardee scale | Not specified | | All stages | Planning | ## Dates | Field | Value | | --- | --- | | Publication date | 6 Feb 2025 | | Submission deadline | Not specified | | Future notice date | 29 Jul 2025 | | Award date | Not specified | | Contract period | Not specified | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £8,500,000 | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Planned | | Lots status | Planned | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | ANCHOR HANOVER GROUP | | Locality | BRADFORD | | Post town | Bradford | | Postcode | BD1 2ST | | Country | England | | ITL 1 | TLE Yorkshire and The Humber | | ITL 2 | TLE4 West Yorkshire | | ITL 3 | TLE41 Bradford | | Local authority | Bradford | | Electoral ward | City | | Westminster constituency | Bradford West | | Delivery location | Not specified | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79340000 - Advertising and marketing services ## Release History - 6 Feb 2025 at 14:52 - Planning - Planning Notice - https://www.find-tender.service.gov.uk/Notice/003988-2025 ## Notice URLs - https://anchor.my.salesforce-sites.com/?searchtype=Projects - https://anchor.my.site.com/ProSpend__eSourcing_Community_Registration?locale=uk - https://www.anchor.org.uk/ ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-04dc44. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-04dc44.json.