---
title: "Digital Advertising Framework"
ocid: "ocds-h6vhtk-04dc94"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-04dc94"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-04dc94.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-04dc94.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "CARDIFF UNIVERSITY"
published: "2025-07-08"
---

# Digital Advertising Framework

Buyer: CARDIFF UNIVERSITY  
Current stage: Award  
OCID: ocds-h6vhtk-04dc94

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## Summary

Cardiff University, a distinguished public educational institution, has completed a procurement process for a "Digital Advertising Framework" under the CPV code 79341000, focussed on providing advertising services. This procurement was conducted through an open procedure, and the framework agreement aims to engage a single supplier to deliver comprehensive digital advertising solutions, including campaign management, strategy, creative design, and media buying. The process took place in Cardiff, UK, with the tender phase concluding on 12th March 2025, followed by the award to Hybrid, a SME supplier based in Bristol. The contract was signed on 30th June 2025 for a value of £1,200,000.

This framework offers significant opportunities for growth to businesses specializing in digital advertising services, particularly those with expertise in comprehensive and creative campaign management. Enterprises that can showcase strong capabilities in PPC, social advertising, and strategic media buying stand well-positioned to benefit. Moreover, the procurement's emphasis on quality through evaluation criteria including written responses, presentations, responsible procurement, and price ensures that innovative companies with a robust track record in these areas are well-suited to compete. With the procurement facilitated through a transparent, open procedure, it encourages competitive participation and provides a valuable opportunity for SMEs like Hybrid to expand their client base and industry impact.

## Notice

Cardiff University wishes to establish a single source framework to provide digital advertising and media buying services. The successful supplier will work with the University on a range of digital, PPC and social advertising projects. They must be able to illustrate how they would deliver a full suite of services including campaign management and strategy, creative design, and media buying.

### Lot Information

Lot 1

Cardiff University wishes to establish a single source framework to provide digital advertising and media buying services. The successful supplier will work with the University on a range of digital, PPC and social advertising projects. They must be able to illustrate how they would deliver a full suite of services including campaign management and strategy, creative design, and media buying.

Renewal: 2 x 1 year extension periods

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/038098-2025 |
| Notice type | Tender Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 8 Jul 2025 |
| Submission deadline | 12 Mar 2025 |
| Future notice date | Not specified |
| Award date | 29 Jun 2025 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £1,200,000 |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £1,200,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | CARDIFF UNIVERSITY |
| Locality | CARDIFF |
| Post town | Cardiff |
| Postcode | CF24 4HQ |
| Country | Wales |
| ITL 1 | TLL Wales |
| ITL 2 | TLL5 South East Wales |
| ITL 3 | TLL52 Cardiff and Vale of Glamorgan |
| Local authority | Cardiff |
| Electoral ward | Cathays |
| Westminster constituency | Cardiff South and Penarth |
| Delivery location | TLL22 Cardiff and Vale of Glamorgan |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | HYBRID |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services
- 79341000 - Advertising services
- 79341100 - Advertising consultancy services
- 79341200 - Advertising management services
- 79341400 - Advertising campaign services

## Release History

- 8 Jul 2025 at 08:59 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/038098-2025
- 7 Feb 2025 at 09:45 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/004096-2025

## Notice URLs

- http://www.cardiff.ac.uk/business/why-work-with-us/for-suppliers
- https://in-tendhost.co.uk/cardiffuniversity/aspx/Home
- https://www.sell2wales.gov.wales/search/Search_AuthProfile.aspx?ID=AA0258

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-04dc94. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-04dc94.json.