---
title: "Provision of Industry TV Audience Viewing Data"
ocid: "ocds-h6vhtk-04ddd4"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-04ddd4"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-04ddd4.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-04ddd4.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "OFCOM"
published: "2025-02-11"
---

# Provision of Industry TV Audience Viewing Data

Buyer: OFCOM  
Current stage: Award  
OCID: ocds-h6vhtk-04ddd4

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-04ddd4)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-04ddd4.json)

## Summary

The public procurement contract, awarded by OFCOM, pertains to the "Provision of Industry TV Audience Viewing Data" under the CPV classification code 73110000, which falls within the research services industry category. The contract involves the detailed programme level and overall channel data across four screens: TV, smartphone, PC, and tablet. OFCOM, located in London, UK, utilised a selective procurement method under a restricted procedure. Notably, the procurement process was accelerated to meet regulatory requirements posed by Ofcom and recent media legislation. The contract was officially signed on 16th January 2025, with a value of £1,187,082 GBP, and has now reached the award stage with Barb Audiences Limited as the supplier.

This tender presents significant opportunities for businesses specialising in data analytics, particularly those with expertise in media and audience measurement. Companies that can provide comprehensive and detailed analysis of multimedia viewing habits, including subscription VOD services and video-sharing platforms, stand to benefit greatly. The contract highlights the demand for sophisticated data services to support regulatory functions, positioning providers in the research services sector to showcase their capabilities and foster business growth through valuable public sector partnerships. Small and medium-sized enterprises (SMEs), like Barb Audiences Limited, are especially well-placed to compete and succeed in this market.

## Notice

This contract award notice is for the provision of industry TV audience viewing data.

### Lot Information

Lot 1

The data is both at a detailed programme level and also at overall channel and platform level. Data available across four screens (TV, smartphone, PC, tablet). The service includes programme level analysis of subscription VOD services and some overview information on video sharing platform use.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/004599-2025 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Restricted procedure |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 11 Feb 2025 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 16 Jan 2025 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £1,187,082 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | OFCOM |
| Locality | LONDON |
| Post town | South East London |
| Postcode | SE1 9HA |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI4 Inner London - East |
| ITL 3 | TLI44 Lewisham and Southwark |
| Local authority | Southwark |
| Electoral ward | Borough & Bankside |
| Westminster constituency | Bermondsey and Old Southwark |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | BARB AUDIENCES |

## CPV Codes

### Divisions

- 73 - Research and development services and related consultancy services

### Codes

- 73110000 - Research services

## Release History

- 11 Feb 2025 at 15:48 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/004599-2025

## Notice URLs

- http://www.ofcom.org.uk

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-04ddd4. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-04ddd4.json.