---
title: "PE0566 - Marketing Framework"
ocid: "ocds-h6vhtk-04e3b3"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-04e3b3"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-04e3b3.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-04e3b3.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "PEABODY TRUST"
published: "2026-01-05"
---

# PE0566 - Marketing Framework

Buyer: PEABODY TRUST  
Current stage: Award  
OCID: ocds-h6vhtk-04e3b3

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## Summary

The Peabody Trust has recently completed the procurement process for a significant marketing services framework aimed at supporting the sale and marketing of its housing developments across London and the Home Counties. The framework, known as PE0566 - Marketing Framework, was divided into four lots: 3D Modelmakers, CGI and 3D Visualisation, Signage, and Marketing Suites. As of 10th October 2025, contracts have been awarded to selected suppliers, with the framework operating under a restricted procurement procedure. The overarching industry category is marketing services, classified under the CPV code 79342000, with a total framework value reaching up to £7,500,000. The procurement aimed to create a robust support system for Peabody's ambitious sales programme by 2029, with plans to deliver around 6,600 new homes.

This framework offers significant opportunities for businesses in the marketing and construction sectors, particularly those skilled in digital visualisation, signage installation, and suite design. SMEs are especially encouraged to participate, as they are viewed as suitable economic operators for the tasks outlined. The structured tender approach allows these businesses to showcase their expert capabilities in delivering high-quality and innovative marketing solutions, tailored to elevate the customer buying experience. This opens avenues for growth through collaboration with one of the largest housebuilders in London, thus providing a platform for expanding their market reach and enhancing their portfolio with prestigious projects.

## Notice

The Peabody New Homes team has a large portfolio of award-winning homes and are dedicated to finding buyers a home that is more than just a place to live through Shared Ownership, Private Sale and London Living Rent across London and the Home Counties. Peabody has a track record of delivering exceptional homes across London and south east England and are the third largest housebuilder in London, behind only Berkeley and Barratt. We are committed to delivering some 6,600 homes by 2029 across multiple development projects. We are seeking to establish a 4 Lot Framework to provide marketing services to support the marketing and sale of our developments. The lot structure is broken down as follows: Lot 1 - 3D Modelmakers, Lot 2 - CGI and 3D Visualisation, Lot 3 - Signage, Lot 4 - Marketing suites.

### Lot Information

3D Modelmakers

Peabody have an ambitious sales programme over the next four years and require the support of experienced modelmakers to plan, design, build and install 3D models of small to large schemes. If required, cross collaboration with other suppliers will be essential to ensure overall effective delivery to Peabody. This will provide added value for prospective buyers and will be used as a practical selling tool to showcase the available/ sold homes, scheme unique selling points and the immediate surrounding area. Additional information: To respond to this opportunity please click here: https://www.delta-esourcing.com/respond/M5R2U2P6D7

Renewal: It is expected that the framework will be retendered at expiry subject to the needs of the business

CGI and 3D Visualisation

We require the support of experienced CGI and interactive visualisation providers to produce photorealistic virtual visualisation and exceptional interactive systems that bridge the gap between physical and digital customer experiences.

Signage

We require the support of experienced sign manufacturing and installation suppliers to produce high quality signage at new build development locations to support sales.

Marketing Suites

We require the support of experienced marketing suite designers to plan, design, install and dress our sales and marketing suites. Ability to design and deliver (Cat A & Cat B) marketing suites for in-build residential & commercial units plus bespoke standalone marketing suites is required. Collaborative working with other suppliers is essential to ensure effective delivery. Marketing suites should provide practical selling spaces that showcase the available products and homes, stand out from competitor schemes using the scheme's brand, and resonate with our target demographic, adding value to the customer journey for prospective buyers.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/000483-2026 |
| Notice type | Tender Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Restricted procedure |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 5 Jan 2026 |
| Submission deadline | 20 Mar 2025 |
| Future notice date | Not specified |
| Award date | 9 Oct 2025 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £7,500,000 |
| Lots value | £7,500,000 |
| Awards value | Not specified |
| Contracts value | £7,250,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | PEABODY TRUST |
| Locality | LONDON |
| Post town | South East London |
| Postcode | SE1 7JB |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI4 Inner London - East |
| ITL 3 | TLI44 Lewisham and Southwark |
| Local authority | Southwark |
| Electoral ward | St George's |
| Westminster constituency | Bermondsey and Old Southwark |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 9 |
| Supplier names | CITYSCAPE DIGITAL; CONTOUR DIRECT; F10 STUDIOS; FOCUS AGENCY GROUP; LAVASTAR SIGNS; SERVICE GRAPHICS; TIDYWORK STUDIO; VMISTUDIO; WHITE CHALK CGI |

## CPV Codes

### Divisions

- 34 - Transport equipment and auxiliary products to transportation
- 48 - Software package and information systems
- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 34928470 - Signage
- 34999400 - Scale models
- 48322000 - Graphics software package
- 79342000 - Marketing services

## Release History

- 5 Jan 2026 at 19:05 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/000483-2026
- 19 Feb 2025 at 10:05 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/005747-2025

## Notice URLs

- http://www.peabody.org.uk
- https://www.delta-esourcing.com/delta/viewNotice.html?noticeId=1003798886
- https://www.delta-esourcing.com/respond/M5R2U2P6D7
- https://www.delta-esourcing.com/tenders/UK-UK-London:-Marketing-services./834X988BKX
- https://www.whitechalk.co.uk/

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-04e3b3. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-04e3b3.json.