---
title: "Provision of Student Recruitment Intelligence and Advertising Services"
ocid: "ocds-h6vhtk-04e431"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-04e431"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-04e431.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-04e431.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "UNIVERSITY OF SUSSEX(THE)"
published: "2025-02-19"
---

# Provision of Student Recruitment Intelligence and Advertising Services

Buyer: UNIVERSITY OF SUSSEX(THE)  
Current stage: Award  
OCID: ocds-h6vhtk-04e431

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-04e431)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-04e431.json)

## Summary

The University of Sussex has completed the procurement process for the provision of student recruitment intelligence and advertising services. This contract falls under the industry category of data services and applies specifically to the Brighton region (UKJ21). The procurement stage is the award stage, with the formal contract awarded on 19 February 2025. The procurement method utilised was limited, specifically negotiated without publication of a contract notice due to technical reasons, aligned with The Public Contracts Regulations 2015 32(2)(b). The contract, valued at £3,750,000 and lasting five years, has been awarded to UCAS Media Ltd, the sole holder of the necessary data for this service due to their unique role in handling UK undergraduate university applications.

This tender presents significant growth opportunities for businesses specialising in data services, particularly those focused on higher education marketing and recruitment. Companies with expertise in data analytics, advertising campaigns, and recruitment strategies stand to benefit greatly. The exclusive nature of the contract, facilitated by the proprietary data held by UCAS Media Ltd, emphasizes the importance of possessing unique assets or capabilities when competing for specialised public contracts. Such opportunities underscore the importance of innovation and technical expertise in securing similar procurement contracts in the future.

## Notice

The University seeks to award a contract for the provision of student recruitment intelligence and subsequent student recruitment advertising services. UCAS Media Ltd is the sole holder of the data required to enable this proven and sophisticated approach to student recruitment (pre-applicant database, UCAS application patterns and number, University admission behaviours and numbers, etc.) as they alone handle UK undergraduate university applications. This contract is for a 5 year period. In line with The Public Contracts Regulations 2015 32(2)(b) competition is absent for technical reasons.

### Lot Information

Lot 1

The University seeks to award a contract for the provision of student recruitment intelligence and subsequent student recruitment advertising services. UCAS Media Ltd is the sole holder of the data required to enable this proven and sophisticated approach to student recruitment (pre-applicant database, UCAS application patterns and number, University admission behaviours and numbers, etc.) as they alone handle UK undergraduate university applications. This contract is for a 5 year period. In line with The Public Contracts Regulations 2015 32(2)(b) competition is absent for technical reasons.

### Procurement Information

The University seeks to award a contract for the provision of student recruitment intelligence and subsequent student recruitment advertising services. UCAS Media Ltd is the sole holder of the data required to enable this proven and sophisticated approach to student recruitment (pre-applicant database, UCAS application patterns and number, University admission behaviours and numbers, etc.) as they alone handle UK undergraduate university applications. This contract is for a 5 year period. In line with The Public Contracts Regulations 2015 32(2)(b) competition is absent for technical reasons.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/005915-2025 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Limited |
| Procurement method details | Negotiated without publication of a contract notice |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 19 Feb 2025 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 19 Feb 2025 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £3,750,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | UNIVERSITY OF SUSSEX(THE) |
| Locality | BRIGHTON |
| Post town | Brighton |
| Postcode | BN1 9RH |
| Country | England |
| ITL 1 | TLJ South East (England) |
| ITL 2 | TLJ2 Surrey, East and West Sussex |
| ITL 3 | TLJ21 Brighton and Hove |
| Local authority | Brighton and Hove |
| Electoral ward | Coldean & Stanmer |
| Westminster constituency | Brighton Pavilion |
| Delivery location | TLJ2 Surrey, East and West Sussex |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | UCAS MEDIA |

## CPV Codes

### Divisions

- 72 - IT services: consulting, software development, Internet and support
- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 72300000 - Data services
- 79341400 - Advertising campaign services

## Release History

- 19 Feb 2025 at 15:31 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/005915-2025

## Notice URLs

- http://www.sussex.ac.uk

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-04e431. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-04e431.json.