---
title: "VL - OTS Sponsored Podcast Promotion"
ocid: "ocds-h6vhtk-04e4c8"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-04e4c8"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-04e4c8.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-04e4c8.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "LEEDS CITY COUNCIL"
published: "2025-02-20"
---

# VL - OTS Sponsored Podcast Promotion

Buyer: LEEDS CITY COUNCIL  
Current stage: Award  
OCID: ocds-h6vhtk-04e4c8

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-04e4c8)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-04e4c8.json)

## Summary

Leeds City Council has completed the contracting process for a sponsorship agreement titled "VL - OTS Sponsored Podcast Promotion," classified under the promotional services category (CPV code 79342200). The project is situated in the Leeds city region, specifically UKE42, and the procurement stage is now in the Award phase, finalised on 20th February 2025. Under a direct award procurement method due to technical reasons, Audio Always Limited has been selected to manage the public recording of the 'On the Sofa' podcast, hosted by three actors from 'Coronation Street'. The contractual value is £10,500, funded from UKSPF budgets.

This tender represents a valuable opportunity for businesses specialising in promotional services, marketing, and advertising, particularly those capable of producing engaging digital media content. The initiative is well-suited for businesses that have expertise in leveraging social media platforms to maximise audience engagement and have a proven track record in orchestrating public events. SMEs in the media and entertainment industry could significantly benefit from such collaborations, as this helps to enhance their visibility and stimulate growth by connecting with wider audiences and prestigious clients like Leeds City Council.

## Notice

Visit Leeds have arranged a sponsorship agreement with Audio Always Ltd. for a public recording of the 'On the Sofa' podcast. The podcast is hosted by three actors appearing in long-running serial 'Coronation Street'; two of whom were born, or grew up, in the Leeds city region. The company will publish a number of marketing posts, videos, etc. on their social media channels as part of the promotion. They will set aside a number of tickets to the show, (proceeds from sales will go to the production). Funding for the episode and event is PS10,500, from UKSPF budgets.

### Lot Information

Lot 1

Visit Leeds have arranged a sponsorship agreement with Audio Always Ltd. for a public recording of the 'On the Sofa' podcast. The podcast is hosted by three actors appearing in long-running serial 'Coronation Street'; two of whom were born, or grew up, in the Leeds city region. The company will publish a number of marketing posts, videos, etc. on their social media channels as part of the promotion. They will set aside a number of tickets to the show, (proceeds from sales will go to the production). Funding for the episode and event is PS10,500, from UKSPF budgets.

### Procurement Information

Direct Award approved by Belinda Eldridge, following discussion with Councillor Pryor.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/006127-2025 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Limited |
| Procurement method details | Award procedure without prior publication of a call for competition |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 20 Feb 2025 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 20 Feb 2025 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £10,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | LEEDS CITY COUNCIL |
| Locality | LEEDS |
| Post town | Leeds |
| Postcode | LS1 1UR |
| Country | England |
| ITL 1 | TLE Yorkshire and The Humber |
| ITL 2 | TLE4 West Yorkshire |
| ITL 3 | TLE42 Leeds |
| Local authority | Leeds |
| Electoral ward | Little London & Woodhouse |
| Westminster constituency | Leeds Central and Headingley |
| Delivery location | TLE42 Leeds |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | AUDIO ALWAYS |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services
- 79342000 - Marketing services
- 79342200 - Promotional services

## Release History

- 20 Feb 2025 at 11:46 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/006127-2025

## Notice URLs

- https://www.leeds.gov.uk/
- https://yortender.eu-supply.com/ctm/Company/CompanyInformation/Index/104105

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-04e4c8. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-04e4c8.json.