---
title: "Swansea Pantomime"
ocid: "ocds-h6vhtk-04e4f5"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-04e4f5"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-04e4f5.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-04e4f5.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "CITY & COUNTY OF SWANSEA"
published: "2025-08-26"
---

# Swansea Pantomime

Buyer: CITY & COUNTY OF SWANSEA  
Current stage: Award  
OCID: ocds-h6vhtk-04e4f5

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## Summary

The City & County of Swansea is the buying organisation overseeing the procurement process for the annual Swansea Pantomime, a major cultural event to be held at the Swansea Grand Theatre in South West Wales from Christmas 2027 through to 2029. Categorised under services with a focus on entertainment and theatrical production, this procurement is part of an open procedure, demonstrating the organisation's commitment to an inclusive bidding process. Following a competitive tender stage, the contract has been awarded to IMAGINE THEATRE LIMITED, a UK-based SME, with the contract officially signed on 29th July 2025. The project, conducted under CPV classification 92312100, is supported by the Local Authority and highlights the strategic importance of the theatre, which boasts a seating capacity of 1,020 and a rich history dating back to 1897.

This tender presents a significant opportunity for businesses in the entertainment industry to expand their portfolio and gain visibility by contributing to a prestigious local event annually attended by a large audience. Ideal candidates for this opportunity are those involved in artistic creation, theatrical production, and performance entertainment services, particularly companies that can leverage innovative theatrical solutions. The procurement's emphasis on quality (60%) and price (40%) in awarding criteria indicates room for creativity and competitiveness among bidders. SMEs or consortia with expertise in delivering high-calibre entertainment experiences would stand a good chance of benefiting from the growth prospects linked with such a prominent contract.

## Notice

Swansea Grand Theatre is a large theatre in South West Wales that was opened in 1897. The theatre is owned and maintain by the Local Authority. The theatre facilitates a number of large scale productions through to smaller amateur shows. We are a large venue with a main auditorium that has the capacity of seating 1,020. The Pantomime is held each year and we are now looking to procure a provider from Christmas 2027, 2028 and 2029.

### Lot Information

Lot 1

Swansea Grand Theatre is a large theatre in South West Wales that was opened in 1897. The theatre is owned and maintain by the Local Authority. The theatre facilitates a number of large scale productions through to smaller amateur shows. We are a large venue with a main auditorium that has the capacity of seating 1,020. The Pantomime is held each year and we are now looking to procure a provider from Christmas 2027, 2028 and 2029.

Renewal: Up to 24 month extension option

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/051147-2025 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 26 Aug 2025 |
| Submission deadline | 28 Mar 2025 |
| Future notice date | Not specified |
| Award date | 28 Jul 2025 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £4,500,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | CITY & COUNTY OF SWANSEA |
| Locality | SWANSEA |
| Post town | Swansea |
| Postcode | SA1 3SN |
| Country | Wales |
| ITL 1 | TLL Wales |
| ITL 2 | TLL4 Mid and South West Wales |
| ITL 3 | TLL43 Swansea |
| Local authority | Swansea |
| Electoral ward | Waterfront |
| Westminster constituency | Swansea West |
| Delivery location | TLL18 Swansea |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | IMAGINE THEATRE |

## CPV Codes

### Divisions

- 92 - Recreational, cultural and sporting services

### Codes

- 92300000 - Entertainment services
- 92310000 - Artistic and literary creation and interpretation services
- 92312100 - Theatrical producers', singer groups', bands' and orchestras' entertainment services
- 92312110 - Theatrical producer entertainment services
- 92340000 - Dance and performance entertainment services

## Release History

- 26 Aug 2025 at 09:12 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/051147-2025
- 20 Feb 2025 at 13:29 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/006203-2025

## Notice URLs

- http://www.swansea.gov.uk/dobusiness
- https://etenderwales.bravosolution.co.uk
- https://www.sell2wales.gov.wales/search/Search_AuthProfile.aspx?ID=AA0254

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-04e4f5. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-04e4f5.json.