---
title: "Prospective Student Engagement and Conversion Service for Keele University"
ocid: "ocds-h6vhtk-04e544"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-04e544"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-04e544.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-04e544.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "THE UNIVERSITY OF KEELE"
published: "2025-12-16"
---

# Prospective Student Engagement and Conversion Service for Keele University

Buyer: THE UNIVERSITY OF KEELE  
Current stage: Award  
OCID: ocds-h6vhtk-04e544

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## Summary

The University of Keele has completed a procurement process for a Prospective Student Engagement and Conversion Service, focusing on marketing services. This process, governed by public law, was initiated as an open procedure under the CELEX scheme. The contract is set to commence on 1st July 2025, running for twenty-seven months with possible extensions up to September 2029. Situated in Keele, Staffordshire, within region UKG24, the University's tender stage was finalised with an award to QS Quacquarelli Symonds Limited. The procurement process adhered to strict evaluation criteria including quality and price, and the award decision status is active as of 16th December 2025, with a signed contract worth approximately £1.374 million.

This tender presents substantial business growth opportunities within the marketing industry, particularly for companies skilled in student engagement and conversion methodologies. Businesses well-suited to compete in this tender process are those with robust management structures and personnel capable of delivering high conversion rates and a favourable return on investment. The open procurement method implies broader accessibility, allowing diverse marketing agencies to participate by submitting electronic tenders until the set deadline of 31st March 2025. The ongoing demand for innovative engagement approaches can foster expansion for businesses specializing in marketing and educational services. This contract offers potential long-term collaboration with Keele University while aligning with compliance to the Public Contracts Regulations 2015, reinforcing opportunities for sustained business relationships.

## Notice

Tenders are invited from interested parties for the Contract for the provision of a Prospective Student Engagement and Conversion Service for Keele University in accordance with the Tender Specification in Section 2 of the Invitation to Tender (ITT). The services required are fully described in the Tender Specification. All Tenderers are required to submit a compliant tender response in accordance with the tender requirements as set out in the Tender Specification. All tender responses will be subject to the Tender Evaluation Methodology as set out in the ITT.

### Lot Information

Lot 1

Main reasons for the decision not to sub-divide the contract into lots: Given the need for one Service Provider to co-ordinate the delivery of all of the services required, the contract has not been subdivided into lots. The contract will run for an initial period of twenty-seven months from 1st July 2025 to 30th September 2027 with options to extend for a further two twelve-month periods, reviewed annually, with a final end date of 30th September 2029. The decision of whether to take up the extension options will be down to the absolute discretion of the University. The estimated total value of the contract over its duration (including the extension options if these are taken up) is PS1.9 million excluding VAT.

Options: Options to extend for a further two twelve-month periods, reviewed annually, with a final end date of 30th September 2029.

Renewal: Options to extend for a further two twelve-month periods, reviewed annually, with a final end date of 30th September 2029.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/083400-2025 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 16 Dec 2025 |
| Submission deadline | 31 Mar 2025 |
| Future notice date | Not specified |
| Award date | 16 Sep 2025 |
| Contract period | 30 Jun 2025 - 30 Sep 2027 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £1,900,000 |
| Lots value | £1,900,000 |
| Awards value | Not specified |
| Contracts value | £1,374,890 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | THE UNIVERSITY OF KEELE |
| Locality | KEELE, STAFFORDSHIRE, |
| Post town | Stoke-on-Trent |
| Postcode | ST5 5NB |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG2 Shropshire and Staffordshire |
| ITL 3 | TLG24 Staffordshire CC |
| Local authority | Newcastle-under-Lyme |
| Electoral ward | Keele |
| Westminster constituency | Newcastle-under-Lyme |
| Delivery location | TLG24 Staffordshire CC |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | QS QUACQUARELLI SYMONDS |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79342000 - Marketing services

## Release History

- 16 Dec 2025 at 13:58 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/083400-2025
- 20 Feb 2025 at 15:28 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/006327-2025

## Notice URLs

- http://www.qs.com
- https://in-tendhost.co.uk/universityofkeele/aspx/Home
- https://www.keele.ac.uk

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-04e544. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-04e544.json.