--- title: "ID 5584876 - TEO - Contingency Campaign Advertising Contract" ocid: "ocds-h6vhtk-04e620" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-04e620" markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-04e620.md" json_url: "https://d3tenders.com/contract/ocds-h6vhtk-04e620.json" source: "Find A Tender Service" current_stage: "Tender" buyer: "THE EXECUTIVE OFFICE" published: "2025-02-21" --- # ID 5584876 - TEO - Contingency Campaign Advertising Contract Buyer: THE EXECUTIVE OFFICE Current stage: Tender OCID: ocds-h6vhtk-04e620 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-04e620) [Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-04e620.json) ## Summary The Executive Office (TEO) is seeking to appoint a full-service advertising agency for their contingency campaign advertising contract. This contract will cover mass media advertising campaigns and related services in the event of significant emergencies impacting the citizens of Northern Ireland. The procurement process is currently at the tender stage with submissions due by 16th April 2025. The contract is valued at up to £3,000,000 GBP and will span an initial three-year period with two optional one-year extensions. The procurement method is open procedure, and the industry category is advertising services, with a primary focus on creative development, strategy, traditional and digital advertising, and campaign management. This tender presents significant growth opportunities for full-service advertising agencies with competencies in handling high-stakes, emergency-driven campaigns. Businesses with experience in creative development, media strategy, content creation, copywriting, and multi-channel advertising will find this contract particularly suited to their capabilities. Given the potential scale and scope of the campaigns, there is ample room for agencies to leverage their expertise and capacity, ensuring wide-reaching public awareness and impactful communication. The opportunity is ideal for agencies looking to establish or expand their footprint within the public sector, particularly in high-stakes, government-driven communication initiatives. ## Notice TEO - Contingency Campaign Advertising Contract The Executive Information Service, hereby referred to as 'the Buyer' wishes to appoint a full-service advertising agency to develop and deliver mass media advertising campaigns and related services in the event of a significant emergency that threatens to have a wide reaching and/or prolonged impact on the citizens of Northern Ireland. The Contractor will be required to provide a comprehensive suite of services including creative development and strategy, advertising (traditional and digital), creative design and content creation, copywriting, campaign management and evaluation to ensure value for money and impact amongst its target audiences. The detail of any campaign will depend on the circumstances however the overarching objectives of any public information advertising campaign will be: * To increase public awareness of the emergency/issue and to provide them with the information they need to stay safe * To communicate NI Executive's decisions in relation to the emergency/issue. * To minimise misunderstanding, rumours and misinformation. * To ensure that messages are disseminated in a timely, targeted and consistent manner. * To target specific audiences and stakeholders with key information. * To encourage the public/stakeholders to take any necessary actions. Note, these are typical of the type of services which will be required for work commissioned under this Contract. The Buyer has endeavoured to be as accurate as possible, however the actual requirement for work to be carried out will be further defined during the lifetime of the Contract. ### Lot Information Lot 1 TEO - Contingency Campaign Advertising Contract The Executive Information Service, hereby referred to as 'the Buyer' wishes to appoint a full-service advertising agency to develop and deliver mass media advertising campaigns and related services in the event of a significant emergency that threatens to have a wide reaching and/or prolonged impact on the citizens of Northern Ireland. The Contractor will be required to provide a comprehensive suite of services including creative development and strategy, advertising (traditional and digital), creative design and content creation, copywriting, campaign management and evaluation to ensure value for money and impact amongst its target audiences. The detail of any campaign will depend on the circumstances however the overarching objectives of any public information advertising campaign will be: * To increase public awareness of the emergency/issue and to provide them with the information they need to stay safe * To communicate NI Executive's decisions in relation to the emergency/issue. * To minimise misunderstanding, rumours and misinformation. * To ensure that messages are disseminated in a timely, targeted and consistent manner. * To target specific audiences and stakeholders with key information. * To encourage the public/stakeholders to take any necessary actions. Note, these are typical of the type of services which will be required for work commissioned under this Contract. The Buyer has endeavoured to be as accurate as possible, however the actual requirement for work to be carried out will be further defined during the lifetime of the Contract. Additional information: As the implementation of this Contract will be driven by factors outside the control of The Executive Office, no guarantees can be given about the volume or value of the Contract used in any given year or during the Contract lifetime.. . In the event of a significant emergency, and where the contract is activated the value of this contract is up to PS3,000,000. As the value of this contract is difficult to define, there may be a requirement to increase the contract value providing any requirement falls within the scale and scope of this contract. However, if the contract is not activated then the annual spend will be PS1,000. Renewal: The Contract will be for an initial period of three years followed by two optional extension periods of one year each. ## Key Details | Field | Value | | --- | --- | | Publication source | Find A Tender Service | | Latest notice | https://www.find-tender.service.gov.uk/Notice/006616-2025 | | Notice type | Tender Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure | | Tender suitability | Not specified | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 21 Feb 2025 | | Submission deadline | 16 Apr 2025 | | Future notice date | Not specified | | Award date | Not specified | | Contract period | Not specified | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £3,000,000 | | Lots value | £3,000,000 | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Active | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | THE EXECUTIVE OFFICE | | Locality | BELFAST | | Post town | Northern Ireland | | Postcode | BT4 3TT | | Country | Northern Ireland | | ITL 1 | TLN Northern Ireland | | ITL 2 | TLN0 Northern Ireland | | ITL 3 | TLN06 Belfast | | Local authority | Belfast | | Electoral ward | Stormont | | Westminster constituency | Belfast East | | Delivery location | TLN0 Northern Ireland | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79340000 - Advertising and marketing services - 79341000 - Advertising services - 79341200 - Advertising management services - 79341400 - Advertising campaign services ## Release History - 21 Feb 2025 at 11:31 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/006616-2025 ## Notice URLs - https://etendersni.gov.uk/epps ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-04e620. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-04e620.json.