---
title: "Strategic Planning and Media Buying - Full Agency Service"
ocid: "ocds-h6vhtk-04e643"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-04e643"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-04e643.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-04e643.json"
source: "Find A Tender Service"
current_stage: "Tender"
buyer: "BIRMINGHAM CITY UNIVERSITY"
published: "2025-02-21"
---

# Strategic Planning and Media Buying - Full Agency Service

Buyer: BIRMINGHAM CITY UNIVERSITY  
Current stage: Tender  
OCID: ocds-h6vhtk-04e643

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-04e643)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-04e643.json)

## Summary

Birmingham City University is currently in the tender stage for a contract titled "Strategic Planning and Media Buying - Full Agency Service," falling under the advertising and marketing services category. The procurement is open and follows the open procedure method. Interested businesses must submit their proposals by 24th March 2025. The total contract value is estimated at £9,000,000, and the contract will span 3 years, with the possibility of a 2-year extension based on performance. The services are to be delivered in Birmingham, with specific attention to planning, managing, and reporting strategic marketing campaigns across various media channels such as TV, VoD, Cinema, Radio, Online, Social Media, and Education Channels.

This tender represents a significant opportunity for businesses specializing in comprehensive marketing and media services, particularly those adept at handling large-scale and multi-platform campaigns. Small and medium enterprises (SMEs) with expertise in strategic planning, media buying, and digital marketing would be well-suited to compete. By securing this contract, firms can enhance their portfolio with a reputed client like Birmingham City University, potentially expanding their market reach and demonstrating their capability to manage substantial marketing budgets and diverse media channels. This could lead to increased business visibility and growth in the education and public sector markets.

## Notice

Birmingham City University is looking for a full service strategic planning and media buying agency. Working with the university to plan, manage and report on all strategic marketing campaigns across a range of channels and platforms such as TV, VoD, Cinema, Radio, Online(including SEM, Programmatic, DAX, GDN, Native),Social Media (including Instagram, Tiktok, Snapchat, Facebook and X) and Education Channels (including UCAS, WhatUni, The Student Room, IDP Connect).

### Lot Information

Lot 1

Birmingham City University is looking for a full service strategic planning and media buying agency. Working with the university to plan, manage and report on all strategic marketing campaigns across a range of channels and platforms such as TV, VoD, Cinema, Radio, Online(including SEM, Programmatic, DAX, GDN, Native),Social Media (including Instagram, Tiktok, Snapchat, Facebook and X) and Education Channels(including UCAS, WhatUni, The Student Room, IDP Connect). Additional information: Though not currently, there is a slight possibility that ERDF sourced funding may be used for this contract.

Renewal: The initial contract term is for 3 years with the option to extend for an additional 2 years renewable annually and subject to review and performance.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/006658-2025 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 21 Feb 2025 |
| Submission deadline | 24 Mar 2025 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | Not specified |
| Recurrence | Minimum 3 years, maximum 5 years |

## Values

| Field | Value |
| --- | --- |
| Tender value | £9,000,000 |
| Lots value | £9,000,000 |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Active |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | BIRMINGHAM CITY UNIVERSITY |
| Additional buyers | EUROPEAN UNION |
| Locality | BIRMINGHAM |
| Post town | Birmingham |
| Postcode | B4 7BD |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG3 West Midlands |
| ITL 3 | TLG31 Birmingham |
| Local authority | Birmingham |
| Electoral ward | Nechells |
| Westminster constituency | Birmingham Ladywood |
| Delivery location | TLG31 Birmingham |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services

## Release History

- 21 Feb 2025 at 12:05 - Tender - Tender Notice - https://www.find-tender.service.gov.uk/Notice/006658-2025

## Notice URLs

- https://bcu.ac.uk
- https://ted.europa.eu/udl?uri=TED:NOTICE:114840-2020:TEXT:EN:HTML
- https://www.bcu.ac.uk
- https://www.delta-escourcing.com/delta
- https://www.delta-esourcing.com/respond/
- https://www.delta-esourcing.com/respond/68G93XUGET
- https://www.delta-esourcing.com/tenders/UK-UK-Birmingham:-Advertising-and-marketing-services./68G93XUGET

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-04e643. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-04e643.json.