---
title: "Google Adwords, Search, Display and Re-targeting ads"
ocid: "ocds-h6vhtk-04e7fd"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-04e7fd"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-04e7fd.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-04e7fd.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "UNIVERSITY OF BEDFORDSHIRE"
published: "2025-04-11"
---

# Google Adwords, Search, Display and Re-targeting ads

Buyer: UNIVERSITY OF BEDFORDSHIRE  
Current stage: Award  
OCID: ocds-h6vhtk-04e7fd

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-04e7fd)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-04e7fd.json)

## Summary

The procurement process led by the University of Bedfordshire focuses on acquiring Google Adwords, Search, Display and Re-targeting ads services. This process falls under the advertising and marketing services industry category, and it covers various regions including UKC, UKD, UKE, UKF, UKG, UKH, UKI, UKJ, UKK regions in the United Kingdom, and Ireland. The procurement was conducted through a limited method without prior publication due to the service being exclusive to Google. The contract, valued at GBP 300,000, was awarded to Google Ireland Limited and signed on 18th February 2025, with the procurement reaching the award and contract stage.

This tender presents significant opportunities for businesses specialising in digital advertising and marketing services, specifically those capable of managing large-scale Google ad campaigns. Firms experienced in handling high volumes of online traffic and lead generation will find this contract particularly appealing. Companies aiming to expand their portfolio in education sector marketing or looking to collaborate with a prestigious institution like the University of Bedfordshire would benefit greatly from such engagements. However, as the procurement was exclusive to Google, it highlights demand for companies with strong capabilities in proprietary advertising platforms.

## Notice

Google advertising and marketing

### Procurement Information

Only Google is able to deliver the volumes needed for recruitment in clearing. Advertising with Google has proven to be, ref University statistics, the best source of advertising for Clearing, delivering the greatest volumes of website traffic and ultimately applications.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/014536-2025 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Limited |
| Procurement method details | Award procedure without prior publication of a call for competition |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 11 Apr 2025 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 18 Feb 2025 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £300,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | UNIVERSITY OF BEDFORDSHIRE |
| Locality | LUTON |
| Post town | Luton |
| Postcode | LU1 3JU |
| Country | England |
| ITL 1 | TLH East (England) |
| ITL 2 | TLH2 Bedfordshire and Hertfordshire |
| ITL 3 | TLH21 Luton |
| Local authority | Luton |
| Electoral ward | Central |
| Westminster constituency | Luton South and South Bedfordshire |
| Delivery location | TLC North East (England), TLD North West (England), TLE Yorkshire and The Humber, TLF East Midlands (England), TLG West Midlands (England), TLH East (England), TLI London, TLJ South East (England), TLK South West (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | GOOGLE IRELAND |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services

## Release History

- 11 Apr 2025 at 10:41 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/014536-2025
- 26 Feb 2025 at 09:23 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/007234-2025

## Notice URLs

- https://www.beds.ac.uk

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-04e7fd. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-04e7fd.json.